A Public Relations Coordinator is accountable for developing, maintaining, and managing the public image of the client or organization. Common work activities associated with the post include prospecting for press opportunities, scheduling interviews, responding to interview inquiries, mitigating the damage of negative press, and implementing PR campaigns.
What to Include in a Public Relations Coordinator Cover Letter?
Roles And Responsibilities
- Defining the organization’s public relations goals by developing and implementing strategies and maintaining the company’s public image.
- Writing and distributing detailed press releases, social media posts, and fact sheets.
- Fostering strong relationships with media outlets and journalists and ensuring efficient communication.
- Scheduling press conferences and public events, and coordinating interview requests.
- Working with the marketing team in planning and implementing campaigns.
- Analyzing the outcome of PR campaigns, and giving feedback to the management.
- Maintaining an up-to-date press list of journalists, influencers, and other members.
Education & Skills
Public Relations Coordinator Skills:
- Exceptional communication skills.
- The ability to collaborate with media and all levels of management.
- Superb written skills.
- Knowledge of press release style guides.
- Solid organizational skills.
- The ability to work well in a fast-paced environment.
- Portfolio of successful client work.
- In-depth knowledge of public relations best practices, and media strategies.
- Proficiency in brand management.
Public Relations Coordinator Education Requirements:
- Bachelor’s degree in marketing, journalism, or public relations.
- Proven work experience in the public relations industry.
Public Relations Coordinator Cover Letter Example (Text Version)
Dear Mr./Ms.,
I am writing this application and enclosing my resume detailing my academic credentials, and relatable skills to express my interest in the Public Relations Coordinator position that is now available at ***. As a self-motivated, and confident professional with more than 10 years of experience in managing public relations and communications for ***, I supervise two PR assistants and one secretary. Moreover, from what I read about this role, it is eminent that my profile will be a perfect fit for this position, and my experience earned to date has prepared me well to handle the PR activities at ***.
On this note, I request you to have a look at some of my core competencies and qualifications –
- Working with high-profile clients and a variety of industries such as ***, ****, and ***, wherein I have a proven track record of developing and executing successful public relations campaigns
- During my service at ***, I launched a new product line *** that resulted in a 30% increase in market share.
- While working at ****, spearheaded the company’s social media campaign generating a 37% increase in web traffic and 56% increase in followers, and SEO increased by 100%.
- Professional experience includes increasing the positive impressions of my client company amongst the target audience, whilst driving brand image and helping attain the company’s goals.
- Dual degree in Public relations and Journalism from the University of ***.
- Developed communication strategies and helped clients increase their reputation.
- Developing social media strategies for various clients and fostering relationships with the target audience.
My strong understanding of the Public Relations landscape along with my ability to navigate relationships with key stakeholders enables me to become a valuable member of ***. I see social media as an excellent communication tool where I can use my skills and potential to bring a strong personal brand for ***. I look forward to hearing from you soon to know about the next steps in the hiring process. Thank you for your time and consideration.
Sincerely,
[Your Name]
Tips
When you are writing a Cover letter for a Public Relations job, you have to emphasize your PR skills, and past public relations experience, and also mention industry-specific keywords that are highlighted in the job advertisement. As many employers use automated ATS to scan cover letters, using keywords and jargon such as media content creation, web analytics, SEO, Content curation, blogging, marketing communications, brand communications, client relationship, event planning, copy editing, speech writing, and press releases are rich in getting shortlisted and securing interviews.
Worried your resume is past the expiration date? We’ll help you create a new one that leaves a positive impression and beats luck. Refer to our Public Relations Coordinator Resume Samples!
