SEO Manager’s are employed by a number of different types of organizations, including Web design and development agencies, In-house marketing teams of large corporations, Online marketing firms etc.
The Bureau of Labor Statistics (BLS) projects that employment of marketing managers, including SEO managers, will grow by 10% from 2014 to 2024.
The average annual salary for a SEO manager is $62,000.
What to Include in a SEO Manager Cover Letter?
Roles And Responsibilities
- Managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- Researching and implementing content recommendations for organic SEO success.
- Working with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Assisting the marketing team in development and execution of marketing plans to drive SEO in accordance with business objectives.
- Using third-party tools to monitor keywords and identify new opportunities for content optimization.
- Auditing, analyzing, and optimizing all site content to improve organic traffic, including but not limited to building out new landing pages.
- Build dashboards with Google Analytics that report on traffic trends over time, customer behavior, and marketing campaign effectiveness.
Education & Skills
SEO Manager Skills:
- Developing and managing SEO campaigns.
- Search engine optimization analysis.
- Competitor analysis.
- Keyword research.
- Link building.
- Content optimization.
- Web analytics.
SEO Manager Education Requirements:
- An SEO manager typically has a bachelor’s degree in marketing, advertising, business, or a related field.
- Have experience in web design, coding, and search engine optimization.
SEO Manager Cover Letter Example (Text Version)
Dear Mr. or Ms. [Last Name],
I am very excited to be applying for the SEO Manager position at [company name]; I am a huge fan of the work that you do, and am thrilled that you are looking to add a new member to your digital marketing team. I’m sure you’re already hearing from a lot of great candidates, but I would love the opportunity to show you how my unique background makes me an ideal fit for this role.
First off, I bring a very broad set of skills in SEO management, including technical SEO work and content strategy. I am familiar with all areas of content creation and production, including writing, editing, and publishing web content; analyzing site traffic; creating social media campaigns; conducting keyword research; creating link building strategies; and developing marketing copy for websites.
Some accomplishments include:
- Increased organic traffic to the [company name] website by 40% within 7 months by implementing an SEO strategy focused on new keyword research and increased content quality.
- Helped to increase organic search traffic by 100% while reducing PPC spend by 60%,
- Created a new monthly blog that garnered 500+ hits each month within 3 months of launch.
I am equally skilled in both technical and creative areas, which makes me well-equipped to tackle any challenge that might arise in this role. I have managed teams of designers, developers, and writers; and have worked on projects individually or as part of small teams. My diverse experience means that I can adapt successfully to any working environment or project structure.
I would love the opportunity to discuss how my experience will be an asset to your company. Thank you for your time and consideration.
Sincerely,
[Your Name]
Tips
When writing your SEO Manager cover letter, be sure to highlight your experience and skills in search engine optimization. Additionally, be sure to explain how you can help the company achieve their desired results in terms of web traffic and online visibility.
If you have any awards or accolades related to your work in SEO, be sure to mention them in your cover letter. Finally, be sure to tailor your letter to the specific company and position you are applying for.
Refer to our SEO Manager Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.
