Marketing Administrator’s are employed in a variety of industries, including retail, health care, manufacturing, and professional services. They are responsible for developing and executing marketing plans and programs, as well as managing day-to-day marketing operations.
The Bureau of Labor Statistics projects that job growth for marketing administrators will be about 9% from 2016 to 2026.
The median annual salary for marketing administrators is $62,500
What to Include in a Marketing Administrator Cover Letter?
Roles And Responsibilities
- Managing organizational sales by developing a business plan that covers sales, revenue and expense controls.
- Creating a budget with the finance department.
- Setting individual sales targets with the sales team.
- Tracking sales goals and reporting results as necessary.
- Overseeing the activities and performance of the marketing team.
- Developing your team through motivation, counseling and product training.
- Promoting the organization and products.
Education & Skills
Marketing Administrator Skills:
- Excellent writing skills, including the ability to write for a variety of audiences and purposes.
- Aptitude with creating social media posts, newsletters, and other marketing materials.
- Lead generation.
- Client relationship management.
- Promotion and advertising.
Marketing Administrator Education Requirements:
- An associate’s or bachelor’s degree in business administration, marketing, communications, or public relations is generally required for a career as a marketing administrator. Some employers may prefer candidates with a master’s degree in business administration (MBA) as well.
Marketing Administrator Cover Letter Example (Text Version)
Dear Mr. / Ms. [Recruiter Name],
I am writing to express my interest in the Marketing Administrator position at [company]. With experience managing marketing campaigns and conducting market research, I have a strong understanding of how to help companies market themselves to their target audience. I would love to be a part of your team and contribute my skills to helping [company] reach its goals.
At my last job as a Marketing Administrator at [previous company], I was responsible for developing email marketing campaigns, leading marketing strategies, and working with designers on the design of marketing materials. Much of my time there was spent conducting market research for new products and services, which helped me develop a strong understanding of the type of data that can help companies determine their target markets.
Here are some of my accomplishments:
- Achieved company’s top sales performance and was awarded Salesman of the Year for four consecutive years.
- Implemented new CRM system, improving overall marketing efficiency by 25%.
- Developed training program that doubled team’s previous sales record in less than six months.
- Managed all social media efforts, increasing customer engagement by 20% and driving sales by 10%.
My experience has prepared me to be an effective member of your team. I am a highly motivated individual with excellent organizational skills, which is why I am confident that I would be able to contribute to the success of your organization immediately.
Thank you for taking the time to consider my application and resume. If you have any further questions, please do not hesitate to contact me at your convenience.
Sincerely,
[Your Name]
Tips
When writing a cover letter for a marketing administrator role, it is important to highlight your skills and experience in the field. Additionally, you can showcase your ability to manage projects, coordinate marketing campaigns, and liaise with clients and stakeholders.
Here are some tips for writing a strong marketing administrator cover letter:
- Start by introducing yourself and stating the position you are applying for.
- Next, highlight your skills and experience in marketing. Include specific examples that demonstrate your ability to manage projects, coordinate campaigns, and liaise with clients and stakeholders.
- Finally, explain why you are interested in the role and why you are the best candidate for the job.
Refer our Marketing Administrator Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.
