Marketing Research Analyst’s are employed in a wide range of organizations including consulting firms, market research and advertising agencies, government, and large corporations. They can be found in both the public and private sector.
Employment of marketing research analysts is projected to grow 23 percent from 2016 to 2026, much faster than the average for all occupations. As businesses increasingly rely on market research to make decisions, the need for marketing research analysts will continue to grow.
Salary information for marketing research analysts is available from the Bureau of Labor Statistics. In May 2017, the median annual wage for marketing research analysts was $63,230.
What to Include in a Marketing Research Analyst Cover Letter?
Roles And Responsibilities
- Conduct research to obtain data on consumers, competitors, and market conditions.
- Gather information from external sources like government agencies, media outlets and trade associations.
- Develop survey questionnaires to gather information about potential customers’ preferences.
- Analyze survey data and commercial databases.
- Interpret findings from data and make recommendations based on industry trends.
- Analyzing data to determine consumer rating of products or services.
- Assessing customer preferences and buying habits.
- Assessing the effectiveness of marketing programs and strategies.
Education & Skills
Marketing Research Analyst Skills:
- Strong research and analytical skills.
- Excellent communication and writing skills.
- Strong data analysis skills.
- Strong problem solving skills.
- Strong organizational skills.
- Strong time management skills.
Marketing Research Analyst Education Requirements:
- Bachelor’s degree in business, marketing, statistics, or a related field.
- Master’s degree in business, marketing, statistics, or a related field is preferred.
Marketing Research Analyst Cover Letter Example (Text Version)
Dear [Hiring Manager’s Name],
I am excited to be applying for the Marketing Research Analyst position at [company name] and would love the opportunity to speak with you about this role.
As a skilled marketing professional with seven years of experience and a successful track record of increasing revenue through market research, I have the ability to make an immediate and positive impact on your company. As Marketing Research Analyst for [company name], I am responsible for conducting market research, analyzing data, developing growth strategies, and devising new marketing campaigns.
I have worked as a marketing research analyst for large companies like [name of company], as well as small startups like [name of startup].
In my most recent position with [name of company],
- Successfully analyzed the data of over 10 million users and developed a growth strategy that resulted in a 32% increase in revenue in one year.
- Conducted market research that helped the startup increase their annual revenue from $1 million to $10 million within two years.
- Increased employee participation in the company’s survey from 65% to 95%, which led to a 15% increase in customer satisfaction rating. This helped my previous employer increase customer retention by 20%.
My resume is attached and contains additional information on my background and accomplishments. I appreciate your consideration and look forward to speaking with you about this excellent opportunity at [company name]. Thank you for your time.
Sincerely,
[Your Name]
Tips
When writing your cover letter, be sure to focus on your skills and experience that are relevant to the position for which you are applying.
- Highlight your experience conducting market research, analyzing data, and developing marketing strategies.
- Emphasize your ability to translate data into actionable insights that can help companies improve their marketing efforts.
- Make sure to mention any awards or accolades you have received for your work in marketing research.
- If you have any published research or articles on marketing, be sure to mention them.
- Lastly, be sure to express your enthusiasm for the position and for the opportunity to work with the company.
Refer to our Marketing Research Analyst Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.
