Market Research Analyst Resume Samples

Description :

1. Conducting primary and secondary market research to support Business Expansion and Marketing departments' efforts- for Pediatrix and American Anesthesiology Divisions.
2. Collecting information and carrying out business intelligence for leads and opportunities and present to the senior management for implementing a successful strategy for approach.
3. Assisting the marketing department with providing information that is strategically compressed based on market factors, that is used in generating leads via specific Campaigns, Tradeshows, and direct mail.
4. Participate in all strategy meetings with the senior management, Regional DOs and VPs and prepare reports and presentations based on their research needs.
5. Perform pro-forma analysis on a quarterly basis to be presented to the senior management for opportunities in the Business Expansion Pipeline.
6. Based on collected information for specific markets, and considering various viable market factors such as Payors, demographics, geography, birth rate, financial, physician supply, competitors etc.; streamlined specific profitable targets.
7. Communicate with third party vendors for implementation of new mapping software, database and customized marketing research needs.

Experience

5-7 Years

Level

Executive

Education

Business Administration

Description :

1. Expected results and use performance indicators and other processes/systems to monitor and track project status, time management, and completion is within a timeframe and budget targets.
2. Liaison between the business and stakeholders in order to communicate project progress and maintain relationships as well as attend client meetings and presentations as needed.
3. Conducting end to end market research process through primary and secondary research methods.
4. Responsible for conducting primary research by recruiting, screening and collecting unbiased and accurate survey data from surveys and interviews, ensuring confidentiality of the client and of the respondent's answers.
5. Accurately capturing the respondent's verbal answers to survey questions and recording the respondent's answers with accuracy.
6. Analyze survey data and generate insights by importing data sheets from the survey projects into the survey analysis software by reviewing and editing data, modifying variables, creating statistically significant results, dashboards, charts and exporting to PowerPoint, sharing access to the stakeholders and designated team members.
7. Report results and provide recommendations through the full report, presentation, and story for executives for action/next steps in strategic planning and decision making.

Experience

7-10 Years

Level

Management

Education

Marketing Research

Description :

1. Execute brand tracking, ad-hoc and custom project requests from concept to completion in both quantitative and qualitative methodologies.
2. Revised survey without compromising the national sampling structure as it related to historic results.
3. Develop quota structure based on random assignment to either the original surveyor newly designed, market-specific survey.
4. Serve as a liaison between research and various departments within Lowe's to leverage proprietary research tools and workflow by managing research and analytic projects conducted for those departments.
5. Conduct detailed analysis and report preparations while working on and managing multiple projects simultaneously.
6. Regularly complete several requested analysis on a weekly basis.
7. Consumer diversity deep dive to highlight ethnic differences in awareness and shopping measures, as well as generational analysis of the home improvement shopper.
8. Ensure reconciliation, alignment, and integration of current analytics with findings from existing studies and analysis; Provide insightful reports that meet or exceed original study objectives; Assist and manage Lowe's interpretation and usage of research information.

Experience

7-10 Years

Level

Management

Education

Bachelor Of Psychology

Description :

1. Coordinate and ensure the timely delivery of required deliverables to research teams.
2. Field client requests for additional analysis; provide ad hoc analysis as needed.
3. Create, manage, and manipulate project data files.
4. Worked as a Market Research Analyst responsible for collecting and analyzing data for Market growth and expansion plans.
5. Develop metrics to determine inefficiencies and areas of improvement throughout the company.
6. Utilize different tools to analyze marketing and financial trends and suggested measures to reduce costs and improve business processes.
7. Created and managed a database of information gathered from the research.

Experience

10+ Years

Level

Senior

Education

Bachelor Of Arts

Description :

1. Performed initial market research in areas of emerging technologies, lead generation and competitor analysis.
2. Produced executive level summaries on competitors, containing data compiled from DNBi for credit reports, Hoovers, financial data, contracts, customers, news articles and press releases.
3. Managed corporate participation and branding in trade shows and key federal events.
4. Supported trade show and event participation, including scheduling, sponsorship and level of participation negotiations, booth, branded promotional materials coordination and event assessment.
5. Developed Return on Investment (ROI)) and Customer Satisfaction Questionnaire Template for all departmental conferences and events.
6. Managed special projects and ongoing corporate philanthropic relationship with the National Institutes of Health Children's Inn.
7. Created and distributed competitive intelligence materials based on industry functions and corporate licensed resources, including responding to ad hoc competitive intelligence requests and developing specific account plans to support business development.
8. Managed, updated and maintained VIP SharePoint site centralizing documents and developed and distributed departmental quarterly newsletter.

Experience

2-5 Years

Level

Junior

Education

Bachelors Of Arts

Description :

1. Contributed to the design, execution, and delivery of market insights based on quantitative and qualitative research techniques.
2. Development of creative marketing and online material, press releases, and internal communications.
3. Ensure that creative material and communications complied with licensing requirements, resulting in no violations or fines, resulting in savings to the organization.
4. Tracked and monitored the budget and expenditures for the award and license to control costs within the budget.
5. Analyzed data to inform national and external decision-making, through identification and reporting of key sales, operations, product, and research-related metrics.
6. Researched the Millennial demographic and provided findings to the E.
7. Designed, developed, and analyzed quantitative and qualitative research for public relations efforts for Fortune 500 companies.

Experience

7-10 Years

Level

Management

Education

Marketing

Description :

1. Worked with the Chief Strategy Officer and Director of Analytics to accommodate the business needs for DTI Partnership clients.
2. Responsible for day-to-day analytics, implementing process improvements, statistical research, data hygiene, pricing inventory, forecasting, market research, issue resolution, client management, and generating benchmark reports.
3. Developed strategic approaches and initiatives to create a tactical pricing plan based on franchisee performance and market conditions.
4. Conducted external primary market research studies and reviewed secondary research and calculated data.
5. Initiated and implemented a new pricing management plan that saw a 12% increase in revenue with Dreamtix (results based on 2 quarters and 10 professional organizations that included an inventory of over 15,000 items).
6. Measured product profitability and successfully delivered monthly analysis report in support of DTI partnerships.
7. Assisted in generating new business opportunities and client referrals to ensure successful DTI partnerships.
8. Managed team portfolios for Dreamtix and updated daily forecasts utilizing statistical and research techniques.

Experience

5-7 Years

Level

Executive

Education

BS In Economics

Description :

1. Researched new as well as existing markets and technologies for Vice Presidents and Business Directors across the international organization.
2. Constructed the Government Relations' budget layout and updated daily, while streamlining for use in a monthly Presidents' report.
3. Processed and filed all departmental invoices and payment drafts including all personnel's expense reports.
4. Prepared and forecasted year-end budget results, reviewed and compared actual performance against budgeted performance while preparing reports explaining budget variances used in annual budget submissions.
5. Produced cost estimates (ETCs, EACs, and BAC) and projections on a monthly basis.
6. Designated company-wide analyst for Oil & Gas Division, providing oil, gas, oil refining, and renewable energy market analysis; researching, constructing and presenting market reports from database resources.
7. Developed reports on international economies and commerce; Utilized in investment decisions.

Experience

2-5 Years

Level

Junior

Education

Masters In Commerce

Description :

1. Leading the evaluation of apartment market data produced by the data collection team for over 300 apartment markets.
2. Analyzing apartment market and economic data that is presented in our quarterly publications as well as other products for our perspective clients.
3. Performing quality assurance testing to examine market performance results and identifying key trends that need further investigation.
4. Writing queries and extracting data through SQL database for internal and client-facing reports.
5. Accumulating, formatting, analyzing, and disseminating third-party economic, demographic, and real estate data using SQL as well as Excel VBA.
6. Creating templates in Excel using VBA, macros, formulas, and functions for team members to view and analyze apartment data in a much friendly fashion.
7. Improved report efficiency by at least 50% by creating a Master Template in Excel that runs all of our internal and external reports in large, automated batches rather than manually running each template one by one.
8. Reports are automatically saved and stored into the correct folders for quick access after completion.

Experience

2-5 Years

Level

Junior

Education

Human Resource

Description :

1. Performed initial market research in areas of emerging technologies, lead generation and competitor analysis.
2. Partnered with peers and upper level management facilitating revenue growth through competitive intelligence reports and detailed executive level summaries.
3. Produced executive level summaries on competitors, containing data compiled from DNBi for credit reports, Hoovers, financial data, contracts, customers, news articles and press releases.
4. Managed corporate participation and branding in trade shows and key federal events.
5. Created and tracked yearly departmental budget.
6. Worked cross-functionally with Business Development, Capture Management and Collateral Development Groups as well as interdepartmentally to present key strategic data discovery.
7. Supported trade show and event participation, including scheduling, sponsorship and level of participation negotiations, booth, branded promotional materials coordination and event assessment.
8. Developed Return on Investment (ROI)) and Customer Satisfaction Questionnaire Template for all departmental conferences and events.

Experience

2-5 Years

Level

Junior

Education

Bachelors Of Arts

Description :

1. Provided market intelligence to support evaluation and feasibility of new product opportunities.
2. Offered strategic analysis and insights regarding competitors, markets, customers and partners.
3. Supported key business decisions in the identification and development of new programs, products and services.
4. Provided business intelligence and research insights to support organizational growth through M&A activity and organic growth strategy.
5. Key Accomplishments: MERGERS & ACQUISITIONS (M&A) Provided research support to secure approximately $5 million in new product revenue via acquisitions.
6. Prospected over 75 M&A opportunities in collaboration with third-party consultants and internal leadership.
7. Identified new target market opportunities, including technical training, STEM education and research databases.
8. Worked alongside Director of Publications and Business Development to lead M&A valuation activities, including product and service portfolio assessment, financial review, workforce culture compatibility and organizational structure evaluation.

Experience

2-5 Years

Level

Executive

Education

Master Of Business

Description :

1. Performed data mining; sources included trade press and governmental organizations.
2. Maintained and regularly updated Euromonitor's database with qualitative and quantitative findings, using Excel.
3. Analyzed financial data to estimate market size and market growth to generate a big picture of consumer behavior and economic climate to generate projections for likely trends.
4. Synthesized all the above data into completed market research reports using Microsoft Word.
5. Compiled data into PowerPoint presentations and Microsoft Word reports for Euromonitor international.
6. Worked as a Market Research Analyst responsible for collecting and analyzing data for Market growth and expansion plans.
7. Develop metrics to determine inefficiencies and areas of improvement throughout the company.

Experience

2-5 Years

Level

Junior

Education

MA