Public Relations Intern Cover Letter Examples

The primary role of a Public Relations Intern is to assist the Public Relations team in implementing effective strategies for brand awareness, reputation management, and media relations. Responsibilities may include media monitoring, research, message development, drafting press materials, and maintaining relationships with media contacts. Interns may also be called upon to assist with special events and campaigns, such as media tours and promotional activities.

What to Include in a Public Relations Intern Cover Letter?

Roles And Responsibilities

Assist with media outreach to increase public awareness and interest in the organization’s mission and initiatives.
Develop press releases, pitches, media advisories, and other content for distribution.
Compile and maintain databases of media contacts.
Monitor media coverage of the organization and its activities.
Track media coverage and report on results.
Collaborate with the PR team to develop strategies for messaging and positioning in the media.
Assist with social media campaigns, including the creation of content.
Participate in creative brainstorms and other activities.
Research relevant media contacts, events, and trends.
Support the PR team with administrative tasks.

Education & Skills

Public Relations Intern Skills:

Excellent verbal and written communication skills.
Knowledge of media outlets and industry trends.
Strong research and analytical skills.
Understanding of social media platforms.
Ability to multitask and work with a team.
Proficiency in Microsoft Office.

Public Relations Intern Education Requirements:

Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.

Public Relations Intern Cover Letter Example (Text Version)

Dear Mr./Ms.

I am writing to apply for the Public Relations Intern position at [Company Name]. As a current college student majoring in public relations and minoring in marketing, I am confident that my education and internship experience make me the ideal candidate for this role.

During my studies, I have acquired a strong knowledge of the public relations field, such as effective media relations, branding and reputation management, digital PR, and crisis communications. I have also developed a keen understanding of the power of communication and the importance of crafting an effective narrative. My participation in various PR case studies and campaigns has allowed me to put my knowledge into practice and gain valuable experience in the field.

Having interned for a leading PR agency for the past two years, I have gained valuable insights into the workings of the industry and a better understanding of the daily tasks a PR specialist needs to perform. I have worked with a wide range of clients, helping them to develop their brand and reputation, as well as providing media relations and crisis communications support. My work has included drafting press releases, creating social media content, curating media lists, and organizing events.

Furthermore, I have strong communication and writing abilities, which I have demonstrated through my work on various projects. My writing skills have also been showcased in my various blog posts and articles, and I am confident that my content creation skills will be an asset to your team.

I am passionate about public relations and am eager to learn more about the field. I am confident that my knowledge, skills, and experience make me the ideal candidate for the Public Relations Intern position and I look forward to the opportunity to discuss my candidacy further.

Thank you for your time and consideration.

Sincerely,
[Your Name]