Sales Director Cover Letter Example

A Sales Director is responsible for meeting a company’s sales targets, which usually means heading up a team of Sales Executives. Most Sales Directors will also help to shape sales strategies and policies. This role is integral to the company performance, so it’s important that they analyze the business’s performance and ensure targets are met.

They also find ways to improve sales, such as by increasing the number of customers using a certain product or service, lead meetings with their sales team, prepare reports for senior managers, and make sure their team follows the company’s sales strategy.

Write an amazing cover letter using our Sales Director Cover Letter Example and Cover Letter Writing tips.

Sales Director Cover Letter example

Sales directors are employed in a variety of industries, from manufacturing and information technology to retail and wholesale.

According to the Bureau of Labor Statistics, demand for sales directors is expected to grow by 5% over the next 10 years—which is right on par with the national average.

The average salary for a director of sales is $87,000 annually. While someone with this title can make anywhere from $65,000 to $115,000 annually.

What to Include in a Sales Director Cover Letter?

Roles And Responsibilities

  • Developing and implementing an effective sales strategy.
  • Managing the sales team to achieve sales targets.
  • Setting individual sales targets with the sales team.
  • Tracking sales goals and reporting results as necessary.
  • Coordinating with marketing on lead generation.
  • Overseeing the activities and performance of the sales team.
  • Ensuring that the sales team meets or exceeds all activity standards for prospecting calls, appointments, presentations, proposals and closes.
  • Leading by example to drive revenue growth through new customer acquisition and existing customer development.

Education & Skills

Sales Director Skills:

  • Proven success in sales and business development.
  • Strong communication, interpersonal, and networking skills.
  • Ability to build and maintain relationships with clients.
  • Ability to work independently and take initiative.
  • Knowledge of the advertising and marketing industries.

Sales Director Education Requirements:

  • Sales directors usually have years of experience in sales as well as higher education. Candidates for a sales director position often have a bachelor’s degree in business, marketing or another related field, but are not always required to have a college degree. In addition, sales directors often have an MBA.

Sales Director Cover Letter Example (Text Version)

Dear Mr. / Ms. [Recruiter Name],

I am applying for the position of Sales Director. I have held the position of Sales Director in my current role for more than 4 years. In this time I have managed a team of Sales Directors who are responsible for leading business development teams. I am currently looking to move on to a new challenge, and as such I have seen your vacancy on [website] and would like to be considered for the post.

I believe that my skills and experience are a good match for this role. I possess an excellent understanding of sales processes and procedures and know how to drive profitable revenue growth by developing strategies which boost sales and deliver results. I have extensive knowledge of the market, customers, products and competitors. I am able to effectively manage, plan and organize sales activities to achieve sales targets.
Achievements include:

  • Increased sales from $2M to $30M in two years.
  • Increased customer base from 60 to 500 in three years.
  • Increased revenue per sale by 30% in two years.
  • Reduced customer acquisition costs by 25% in one year.
  • Created and managed the workflow process to reach 100% efficiency.

Please find attached my CV for further information about my skills and qualifications. Thank you for taking the time to consider this application and I look forward to hearing from you in due course.

[Your Name]


When writing a cover letter for a position as a Director of Sales, be sure to include specific examples of your success in sales. Highlight your ability to identify and capitalize on opportunities, and your track record of achieving goals. Additionally, be sure to demonstrate your leadership skills and your ability to motivate and inspire your team.

In your letter, be sure to emphasize your passion for sales and your dedication to achieving results. And be sure to explain how you would be an excellent fit for the position.

Lastly, be sure to proofread your letter carefully to ensure that it is error-free.

Refer our Sales Director Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.



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