Email Marketing Manager Cover Letter Example

Email Marketing Managers are accountable for planning, developing, and implementing the company’s email marketing strategy. Email Marketing Manager’s role has become vital ever since the emergence of inbound marketing mainly through digital mediums.

In order to attract the hiring manager, it is very important to write a clear and precise Email Marketing Manager Cover Letter. A well-drafted cover letter creates a good first impression on the recruiter. We have drafted an Email Marketing Manager Cover Letter Sample to help you get the desired job. To help impress recruiters, you can use our cover letter generator to draft the perfect cover letter.

Email Marketing Manager Cover Letter example

Email Marketing Managers create and execute various email marketing campaigns, and manage the overall marketing strategies of the company. They think strategically, understand the needs of the customers, and bring sales revenue to the company by devising and following effective email marketing campaigns, and strategies.

What to Include in a Email Marketing Manager Cover Letter?

Roles And Responsibilities

  • Identifying target audience and growing the email list of the company.
  • Designing and implementing direct email marketing campaigns.
  • Ensuring mobile-friendly email templates.
  • Proofreading emails for clarity, grammar, and spelling.
  • Writing newsletter and updating the company website.
  • Creating email databases for lead generation.
  • Analyzing campaign performance and suggesting improvement.
  • Ensuring emails follow industry policies and best practices.
  • Upgrading email templates using graphics, personalization, and advanced features.
  • Reporting on sales revenue.

Education & Skills

Email Marketing Manager Cover Letter Skills:

  • Hands-on experience with HTML and CMS.
  • Proficiency in marketing automation technology.
  • Knowledge of SEO and SEM and Google Analytics.
  • Familiarity with analytical and database tools.
  • Strong project management skills.
  • Excellent written communication skills.
  • Copywriting proficiency.

Email Marketing Manager Cover Letter Education Requirements:

  • A bachelor’s degree in Marketing or a relevant field.
  • Prior work experience.
  • Relevant certification or diploma in email marketing.

Email Marketing Manager Cover Letter Example (Text Version)

Dear Mr./Ms.

Please accept my application for the position of Email Marketing Manager vacant in ***. I am confident that my educational qualification and 5 years of experience in email marketing would suit your company’s job profile.

**** has been a pioneer in the field of marketing ***. Your company has been regarded highly for developing and implementing novel and creative inbound marketing strategies that attract global customers. I believe that your company will provide me with a great platform to learn new techniques in the email marketing, and inbound marketing arena, whilst I can simultaneously offer my skills, and experience in grooming your marketing staff.

I have a proven successful record of developing several email marketing campaigns and achieving the desired results. I excel in using the latest email marketing software to create customized and dynamic content based on the customer’s taste and preference and can engage and drive conversions. I am proficient with A/B testing and can gain maximum performance through email campaigns.

A summary of my qualifications includes –

  • Optimized ****’s reputation through high-quality digital marketing including multimedia presentation, product packaging, marketing communication materials, and website design
    Pioneered a marketing strategy that propelled **** from inception to selling *** on the market within 12 months.
  • Spearheaded revenue of **, and *** from $10M to $25M globally through effective email marketing strategies for the **** division.
  • Increased the overall response rate by 34% for *** client through innovative inbound marketing and targeted branding for *** products.
  • I am adept at listening and can analyze and implement the best solution.
  • Being awarded “Best Marketing Contributor of the Year” for two years in a row for my contribution to brand recognition and growth.

Most importantly, I am more of a marketing person who is fascinated with email marketing. I understand the importance of coming up with engaging and relevant experiences for customers. I always look for ways to improve marketing campaigns and am committed to staying current with email marketing trends and practices.

I strongly believe that my skills and experience would be a valuable asset to ***, and I am eager to meet you in person and discuss the position in greater detail. I look forward to hearing from you soon.

[Your Name]


Try to highlight your work experience in marketing and advertising campaigns which will grab the hiring officer’s attention. Also, make sure understand the requirements of the role and add the keywords in your cover letter. Be sure to proofread and make the cover letter error-free. Now that you created your cover letter, you should focus on your resume after creating a strong cover letter. You will stand out from other candidates with a resume that has been so well-researched and structured. View our Email Marketing Manager Resume Samples that match your cover letter.



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