Email Marketing Manager Resume Samples

Description :

1. Led the email marketing strategy for two distinct email-marking programs from start-to-end.
2. Managed strategy, creative direction, content, and messaging for products, stores, and promotions.
3. Partnered with marketing and store operations teams to determine the content for email marketing campaigns.
4. Identified market trends and recommended a course of action for email marketing programs.
5. Maximized click-thru rates and overall sales while minimizing opt-outs.
6. Determined segmentation of emails based upon content and targeted demographics.
7. Utilized Google Analytics to measure, track, and report on the ROI of email campaigns.
8. Managed an email marketing coordinator handling trafficking, reports, and tracking the email-marketing calendar.

Experience

7-10 Years

Level

Management

Education

Business Management

Description :

1. Managed a 3-person email marketing team, responsible for generating $23,000,000 annually.
2. Oversaw email strategy, reporting, trafficking, execution, segmentation, QA, automation, workflow, and troubleshooting.
3. Specialized in Responsys, writing SQL queries, subscriber acquisition, calendar strategy, and Google Analytics.
4. Developed workflow, increased subscriber acquisition, trained email team on SQL, created over 20 pages of documentation.
5. Establish and optimize email marketing plans for clients based on data and metrics.
6. Train clients on best practices and usage for email platforms.
7. Encouraged increased performance results through a/b testing.

Experience

5-7 Years

Level

Executive

Education

BS In Psychology

Description :

1. Designed, developed & implemented e-mail marketing campaigns for various clients.
2. Created/designed new HTML templates daily for e-mail campaigns.
3. Ensured the accuracy and quality of e-mail marketing campaigns.
4. Consulted with many relevant companies on campaigns.
5. Trained on several different systems/platforms.
6. Used database system to track generated leads.
7. Created and analyzed email campaign reports for key stakeholders and upper-management.

Experience

5-7 Years

Level

Executive

Education

Liberal Arts

Description :

1. In-house graphic designer creates innovative web & print Fluent in Microsoft Word, PowerPoint, & promotional emails & advertisements.
2. In charge of all email marketing campaigns using Bronto software.
3. Schedules emails by comparing conversions & open rates of years prior.
4. Related Work Skills Experience using Roland large-format Implements emails to business & personal printing equipment.
5. Cutting, mounting & segments by using A/B split testing results.
6. Implemented life-cycle campaigns for core verticals improving subscriber engagement.
7. Manage and optimize the design, content, and layout of all email communications while maintaining best practices.

Experience

5-7 Years

Level

Executive

Education

B.F.A In Art

Description :

1. Worked directly with clients (including SPEED TV, Covidien Healthcare and Tyco Fire and Security) to develop and implement interactive marketing strategies and campaigns.
2. Managed email marketing campaigns and develop a campaign strategy behind all aspects of email sends.
3. Proactively managed relationships with a technology fulfillment partner, including weekly status meetings and feature requests.
4. Increased readership by 70% and was recognized as a thought-leader in the email marketing industry.
5. Spearheaded continuous improvement programs to reduce email sending errors and improve the quality assurance and tactical sending processes.
6. Developed and update process for flawless tactical execution including deployment checklist, QA checklist, and change process.
7. Maintained relationships with vendors and business partners for success in further developing and growing the department's email program.

Experience

10+ Years

Level

Senior

Education

Bachelor Of Arts

Description :

1. Managed email marketing campaigns and develop a campaign strategy behind all aspects of email sends.
2. Proactively managed relationships with a technology fulfillment partner, including weekly status meetings and feature requests.
3. Increased readership by 70% and was recognized as a thought-leader in the email marketing industry.
4. Spearheaded continuous improvement programs to reduce email sending errors and improve the quality assurance and tactical sending processes.
5. Developed and update process for flawless tactical execution including deployment checklist, QA checklist, and change process.
6. Utilized metrics to assess campaign effectiveness and areas for improvement.
7. Implemented email strategies for welcome, engagement, retention, win-back, transactional, targeted recommendations, and cart abandonment.

Experience

10+ Years

Level

Senior

Education

BA In Communication

Description :

1. Plan and execute strategies for email marketing program which accounted for over 40% of company revenues.
2. Developed weekly promotional strategy for two separate brands working in conjunction with company leadership and regional management teams.
3. Managed internal and external design teams throughout the creative process as well as proof templates and copy to ensure campaign messaging accuracy.
4. Performed day-to-day email marketing activities including creating segmentation, writing terms and conditions, campaign set-up, scheduling, testing, tagging and deployment of campaigns.
5. Increased year over year revenue per email by 12% with the setup, maintenance, and optimization of automated email programs such as Welcome and Cart Abandonment series, among others.
6. Optimized email campaign results through A/B testing, which resulted in a conversion rate increase of over 10%.
7. Implemented a pop-up form on the website homepage for first-time visitors resulting in the acquisition of over 1,000 new customers per month.

Experience

5-7 Years

Level

Executive

Education

Bachelors Of Science

Description :

1. Coordinated feedback between marketing and email service providers.
2. Trained marketing staff on email tools, processes, and reporting.
3. Managed the email-marketing calendar for all active Markets.
4. Documented email best practices and distribute them to staff.
5. Compiled, analyze and distribute email metrics.
6. Consulted with marketing teams on a campaign set up.
7. Managed timesheets and general HR-related concerns for the various member of the Creative Team.
8. Helped to coordinate/schedule site-wide promotions, co-op placements and 3rd party promotions with the design team and other members of the marketing team.

Experience

5-7 Years

Level

Executive

Education

Multimedia Design

Description :

1. Implemented Exact Target platform to manage and execute all internal Microsoft Power BI communications.
2. Manage design agency to create and develop new email templates for newsletters, ad-hoc and testing emails.
3. Responsible for all email list segmentation and testing, reporting and recommendations.
4. Develop benchmarks for CTR, unique CTR's, bounce rates, and open rates.
5. Work with Power BI product group to ensure messaging of new features and product releases are in line with brand and on target.
6. Work with internal Privacy and LCA to ensure all marketing messages and reporting follow corporate governance internationally.
7. Develop segmentation strategies for Power BI internal lists based on behavior, adoption curves and personas.
8. Work with internal Microsoft team to review and test lists to validate data.

Experience

2-5 Years

Level

Junior

Education

Bachelor Of Arts

Description :

1. Developed email marketing strategy and program, creating and mining databases to initiate campaigns that were triggered based on listener behaviors.
2. Started flagship tips and tricks program based on new signup/listener activity, device type, and station usage.
3. Created email templates that merged with personalized data from HIVE SQL databases.
4. Developed holiday campaigns and promoted subscription growth through targeted listener research.
5. Resolved email delivery issues with various ISPs.
6. Worked with engineering to scale email to exponential month-over-month (10MM to 100MM ) over 1+ years growth.
7. Revenue increase over 10x in subscription signups to Pandora One.
8. Responded to listener support concerns and served as liaison to engineering, executive team, and support to improve the program.

Experience

7-10 Years

Level

Management

Education

Marketing