Social Media Evaluator Cover Letter Example

A Social Media Evaluator is a rater, responsible for observing and providing feedback on news feeds, advertisements, and search results for social media websites such as Facebook, and Instagram.

Simply put, Social Media Evaluators help social media companies improve the service that they provide to their audience or users. They work from remote and is a good profession mainly for beginners.

To land a job as a Social Media Evaluator, you need a cover letter that showcases your skills and experience. Check out the Social Media Evaluator Cover Letter Samples and tips below to learn how to write a cover letter that will help you get the job.

Social Media Evaluator Cover Letter example

Social Media Evaluators don’t work directly for any company as such, as Search engine companies don’t directly hire social media evaluators. They outsource the work to independent companies and some examples of companies that commonly hire these professionals are – Appen, Sykes, Telus International.

The current pay for the Social Media Evaluators ranges from $3/hour to $20 per hour. The rate varies based on the rater’s country, project, and the company for which they work. In the United States, the salary also varies from state to state.

The median annual wage was $56,770, higher than the $36,200 median for all workers. The BLS predicts that there will be an increase in this employment by 9% from 2020 to 2030 due to the growing demand for e-commerce platforms.

What to Include in a Social Media Evaluator Cover Letter?

Roles And Responsibilities

  • Analyzing a variety of web search engines including Google, Bing, and Yahoo.
  • Creating qualitative data and measurements to determine the relevance of the results.
  • Serving as an expert on web search, video, and digital search trends.
  • Presenting evaluation findings to the department along with recommendations and solutions.
  • Presenting evaluation findings to the department along with recommendations.
  • Rating the quality and relevance of ads.
  • Assigning posts to a predefined category of topics.
  • Evaluating claims stated in pieces of content such as images and videos.

Education & Skills

Social Media Evaluator Skills:

  • In-depth familiarity with search engines and web search.
  • Excellent research and analytic skills.
  • Proficiency in computer operating software and the Internet.
  • Excellent written and oral communication skills.
  • Basic knowledge of Search Engine Optimization is preferred.
  • The ability to multitask and prioritize projects.

Social Media Evaluator Education Requirements:

To be eligible for the Social Media Evaluator role, candidates must have –

  • Access to a computer with sound card and speakers and to a smartphone that is not more than two years old.
  • Access to a secure high-speed internet connection and quiet non-public workspace.
  • Active and daily use of social media.
  • Fluency in written English and local language.
  • The ability to work from home with applications, and troubleshoot software.
  • Basic literacy, GED, or high school diploma is preferred.

Social Media Evaluator Cover Letter Example (Text Version)

Dear Hiring Manager Name,

I am excited to be applying for the Social Media Evaluator position at (Company Name). As a highly dedicated and experienced professional with more than 5 years of experience working in social media, I am passionate to use my skills and help businesses grow. I believe that my commitment and experience to excellence would be an indispensable asset to your team.

My tenure spans a proven track record of success in social media. While working for (previous company name) I increased the company’s Facebook fan base by more than 300%. I also increased my Twitter followers by more than 1000%. I was able to achieve this target by developing creative and engaging content that resonated with the target audience.

My notable and key accomplishments include –

  • Developing an engaging community of followers for clients, increasing inbound traffic for clients’ websites by up to 43%.
  • Developed content for client’s websites, and applied analytics tools to boost websites’ reach.
  • Helping initiate a 30% rise in (Company Name) Facebook shares and a 56% rise in Twitter retweets.
  • Assembled and analyzed sales, expenses, and new business data, and delivered thorough quarterly analysis reports to upper management.

I am confident that my experience, particularly within the field of Social media marketing, coupled with my ability to collaborate and communicate well, makes me a strong candidate for this role at your company. I have enclosed my resume and references for your consideration. Thank you so much for your time and consideration.

[Your Name]


While writing your Social Media Evaluator Cover Letter, concentrate on the following tips and tricks –

  • Show your social media skills – employers look for professionals having a deep understanding of how social media works, and the ability to analyze data.
  • Highlight some points such as – list the social media platforms you are familiar with and how you use them (e.g., Twitter for news, and Facebook for personal use).
  • Detail the type of analysis you are familiar or comfortable with – such as sentiment analysis, target market analysis, or trend analysis.
  • Highlight your accomplishments which can be – the creation of social media campaigns, or the development of social media strategies.

Similarly, our Resume examples are written by certified writers and are a great representation of what hiring managers are looking for in your resume. Use our Social Media Evaluator Resume Samples for reference as you create your Resume.



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