Visual Merchandiser are employed in a wide range of industries, including retail, advertising, and marketing. They are responsible for the visual presentation of products in a store or other retail setting.
The outlook for visual merchandisers is good. The U.S. Bureau of Labor Statistics (BLS) projects that employment for merchandisers will grow by 10% from 2016 to 2026, which is faster than the average for all occupations.
The median annual wage for visual merchandisers was $45,760 in May 2017.
What to Include in a Visual Merchandiser Cover Letter?
Roles And Responsibilities
- Developing a window display program in line with brand strategy.
- Creating attractive visual displays that lead the customer through the entire store.
- Increasing sales and profitability by analyzing current trends and forecasting future ones.
- Ensuring all display elements are placed at the right place, at the right time.
- Overseeing merchandise set-up and maintenance.
- Conducting market research to identify customer needs and preferences.
- Generating ideas for visual merchandising based on information gathered through research.
Education & Skills
Visual Merchandiser Skills:
- Ability to identify and assess customer needs.
- Ability to create attractive displays that appeal to customers.
- Ability to work with a variety of different types of merchandise.
- Ability to work independently and as part of a team.
- Good organizational skills.
- Good communication skills.
Visual Merchandiser Education Requirements:
- The minimum education requirement for a visual merchandiser is a high school diploma, though some employers may prefer or require at least a bachelor’s degree in marketing, merchandising, or another related field. Some large retailers may offer on-the-job training to new hires who lack formal training.
Visual Merchandiser Cover Letter Example (Text Version)
Dear [Hiring Manager’s Name],
I am writing in response to your advertisement for a Visual Merchandiser. I learned of this opportunity through the [job posting site]. I have over five years’ experience as a Visual Merchandiser and have demonstrated my ability to be a creative, innovative and enthusiastic member of any team.
I have always been highly motivated by the challenge of creating visually appealing displays that sell products while maintaining store decorum and branding integrity. As the Visual Merchandiser at [company name], I was responsible for window displays, seasonal promotions, signage placement, stockroom organization and layout, and internal display structures such as shelving units.
I have included some achievement examples below:
- My store was nominated for Best Decorated Store by the local Chamber of Commerce 3 years in a row.
- I organized an event that increased our sales by over 20% during the last holiday season.
- I was nominated to participate in the national Visual Merchandising team that works on rebranding campaigns for stores across the country.
My professional experience has enabled me to develop strong organizational and leadership skills, which would be valuable for your company. In addition, I possess excellent communication skills and I know that I could help you increase your sales and make your store more attractive to customers.
I look forward to speaking with you regarding this opportunity further. If you need any additional information or would like to schedule an interview, please do not hesitate to contact me at (555) 555-5555 or via email at [email]
Sincerely,
[Your Name]
Tips
When writing a cover letter for a merchandising position, be sure to highlight your skills and experience in the retail industry. Additionally, be sure to mention any specific experience you have in visual merchandising.
If you have any awards or accolades related to your work in visual merchandising, be sure to mention them. Finally, be sure to thank the employer for their time, and express your interest in the position.
Refer to our Visual Merchandiser Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.
