Brand Manager Resume Samples

A Brand Manager takes a crucial role in planning, developing and directing marketing efforts as a way to increase a specific brand or product of the company. To take up this overall responsibility, the Brand Manager Resume specifies the following duties and tasks – focussing on developing the brand’s profit or loss performance; working on positioning and imaging of the brand, developing strategies and managing marketing campaigns, supervising advertising and product design tasks, and organizing events such as photo shoots, exhibition, product launches and demo’s to enhance brand image.

Eligible candidates should have a strong understanding of their audience and customers, and also have strong creative and imaginative skill. They should also have the capability to handle consumer and market insights, and also depict a deep understanding of advertising and media. Employers want their incumbents to have a degree in marketing or business or a related degree.

Brand Manager Resume

Summary : Driven and enthusiastic customer service associate with multi-industry experience looking to excel in any environment with opportunity for growth. Recognized by management for great communication skills and the ability to work well under any condition.

Skills : Microsoft word.

Description :

    1. Created the first accessories marketing plan that included, goals and objectives for the business unit, marketing tactics focused on increasing awareness of the accessories business for current consumers, engagement strategy for new brand fans, and KPIs that measured performance against goals.
    2. Managed and executed integrated marketing strategy that included, creative direction, campaign production and execution, photoshoots, in-store POP, social media, PR, and co-branded campaigns.
    3. Worked with Sales, Visual Merchandising and Product Line Managers to develop the merchandising strategy for accessories destinations and accessories specific fixtures in Sporting Goods Retailers.
    4. Managed marketing execution for all distribution and communication channels, including, retailers, UA Brand House, e-commerce, digital media, PR, and Sports Marketing to execute new product launches.
    5. Orchestrated a company wide packaging and hangtag review for over 200 packaged products to ensure brand consistency and standardize processes for in-house and licensed products.
    6. Drafted and implemented a Brand Standards guide for all licensed partners that included, content creation, in-store POP, brand approval process, and governance guidelines for all POS and marketing collateral.
    7. Developed consumer insights tracking to benchmark awareness and measure effectiveness of marketing initiatives.
    8. Secured placement of women's accessories with key editors in print and digital media, resulting in millions of impressions across mediums.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
Marketing Management


Assistant Brand Manager Resume

Objective : Able to work with accuracy and efficiency allow me to offer quality work under the given budget. Being resourceful, goal-oriented, and a proactive individual with extensive experience in design, upper management, teamwork and organization give me the proper adapting ability to any given environment.

Skills : Microsoft Office, Oracle SQL, Vendor Relations, Vendor Relations, Sales, Sales, Contracts, Contracts, Analysis.

Description :

    1. Provided strategic direction to Norsan Groups' brand organization, which included 16 local restaurant brands and global B2B distribution facilities.
    2. Drove sales opportunities from 1.2 million to 2.5 million in revenue through effective promotions, campaigns and customer engagement.
    3. Developed targeted messaging across multichannel marketing communications platforms by optimization through A/B subject line testing resulting in the ability to consistently uplift conversion rates by up to 3% in email marketing, online press releases, social media, banner ads, content marketing, and SEM campaigns.
    4. Analyzed and researched organic search engine optimization campaigns, including competitive analysis and weekly reports using Alexa.com, Compete.com, Quantcast.com, Google Analytics, and other marketing automation software.
    5. Tested and improved landing page design resulting in consistent open rate lift of 5%.
    6. Developed and implemented strategic online marketing plans for ecommerce site by creating sitemaps, defining deliverables, benchmarking competitors, heuristic evaluation, cost analysis, and managing a team of developers, IT professionals, Accounting, etc.
    7. Increased revenue from past customer divisions by 65% while decreasing marketing cost by 45% using newly created customer re-engagement programs.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Web Design


Associate Brand Manager Resume

Summary : Endlessly inspired, creative person specializing in social media marketing, promotions and events. PR expert who loves solving problems. Experience in creative marketing with all forms of media and a very diverse array of businesses.

Skills : Writing, Editing, Project Management, Leadership, Brand Strategy, Brand Management, Analytical Thinking, CRM.

Description :

    1. Developed marketing campaigns and collateral, managed and edited quarterly member magazine, developed numerous award-winning newsletters and maintained Vista brand integrity.
    2. Crafted and initiated co-branded marketing strategy, allowing for promotion of multiple Partners products under Disney synergistic theme, and increasing consumer interest in messaging while supporting Partners branding goals.
    3. Developed and managed advertising program in Disney's internal publications focused on reaching credit union key markets; persuaded publications to accept advertising requiring a change of policy.
    4. Managed relationships and developed marketing programs with travel partner supporting Partners Visa Card usage.
    5. Developed and edited content for syndicated, quarterly member magazine, reinforcing marketing communications, corporate messaging, and brand efforts.
    6. Represented company in syndicated magazine editorial board, maximizing Vista influence on the publication.
    7. Managed projects and led staff from multiple departments, facilitating on-time and on-budget completion of cross-functional initiatives.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
Master Of Communication

Junior Brand Manager Resume

Objective : Experienced with procurement management duties in government services, assisted vendor in organizing and planned systematic sales events with increased customer services for over a decade. Implemented and promoted growth, and negotiated reported achievements with major accounts for organization.

Skills : Graphic Design, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe Lightroom, Microsoftword Office, DSLR, Magento, OpenCart, Wordpress, Social Media, Vietnamese, Chinese-Cantonese.

Description :

    1. Partnered administrative work with vendor and specialty store.
    2. Balanced designated budget monthly, yearly and season-to-date events in forecast inventory, appraised, assessed risk, and accelerated projected procurement purchases for large volume women sportswear's market in Washington, DC.
    3. Reviewed, studied overall allocation assigned procurement content to achieve planned goals.
    4. Especially, built, accomplished, and implemented successful plans goals by driving supply chain management around stock replenishments, maintained client relationships, and led sales members in targeting allocations.
    5. Reported and executed driven sales to senior management and vendor on ways to create events and achieve implemented procurement outcomes in the supply chain.
    6. Trained sale associates in new season supply and ways to approach, advise and maintain client relationship on products.
    7. Results, increased volume and lowering shortages, identified analysis in new opportunities, yet monitored weak sale areas and recommended new services, styles, entry, and exit plan requirements.
    8. Coordinated vendor procurement around schedule events, sale activities, special orders and merchandise logistics for Washington, DC market.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
Business Management

Marketing And Brand Manager Resume

Summary : Seeking a challenging retail store management position where I can utilize my ten years of experience as retail sales manager and merchandising to contribute management/ leadership and interpersonal skills to the benefit of the organization.

Skills : Microsoft Office Suite, Management, Project Management, Accounts Payable, Accounts Receivables, Credit Analysis.

Description :

    1. Managed 125, exempt and non-exempt employees, responsible for processing 300,000 invoices and handling approximately 30,000 helpdesk calls per period.
    2. Administered $8.2M departmental budget, sustaining history of balanced budget delivery and managed expenditures.
    3. Turned around organization by designing and implementing low cost initiatives, ultimately reducing operating cost and turnover to less than 3%.
    4. Directed the development, administration, and implementation of HR activities within the department.
    5. Responsible for hiring, on-boarding, employee relations, organizational development and succession planning.
    6. Developed learning programs to improve team member understanding of accounting procedures, reducing errors to less than 1%.
    7. Responsible for the design, development and rollout of PeopleSoft's Travel and Expense System; acknowledged for delivering a system ready process with no interruptions in service to clients.
    8. Received Director's Award for improving customer service levels through process standardization and implementation and monitoring of key metrics, driving a 3 point improvement in customer satisfaction surveys.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
Bachelor Of Science

Brand Manager II Resume

Objective : Seeking a challenging career where my acquired skills and education will get maximized to the best of my abilities. To associate with an organization where there is ample scope for organizational growth as well as scope for development of the individual.

Skills : Brand Management, Planning, Excel, Illustrator, Photoshop, Sap, English.

Description :

    1. Manage development and co-ordination of all marketing communications to promote the sale of GSK products.
    2. Establish distribution networks for GSK products -facilitate sale with pharmacies, doctors, supermarkets, and other key customers Prepare monthly forecasts and annual marketing plans.
    3. Prepare and review reports to determine target sales and profit Maintain adequate stock of GSK Products Development of sales tools including brochures, presentations, and displays.
    4. Interact with GSK to produce promotional materials and lead the creation and maintenance of advertising and promotional programs.
    5. Analyze market trends, customer requirements, competitive strategy, and identify opportunities for increasing customer and business value.
    6. Develop long-term product strategy and manage all customer and business aspects of the product family.
    7. Participate in product market development, direct and evaluate organizations' marketing strategies Resolve customer complaints Provide feedback to management Direct, co-ordinate and evaluate activities of sales staff and effectively lead and manage the performance of assigned staff.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Business Marketing

Brand Manager III Resume

Summary : Highly qualified Brand Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.

Skills : Microsoft Office, Community Outreach, Marketing Communications, Team Management, Team Building, Financial Analysis, Business Development, Communications, Customer Relationship Management, Social Media Marketing, Powerpoint, Customer Service Skills, Internet Marketing, Windows.

Description :

    1. Create online and off-line marketing & promotional strategies to increase overall sales volume through strategic marketing campaigns and brand positioning.
    2. Generate and analyze sales reports identifying effective product lines and sales and marketing strategies.
    3. Oversee and develop strategic marketing and promotional plans for new product roll-outs.
    4. Conducts retail and fashion market research studies and competitive analysis to evaluate current market trends and price strategies.
    5. Selected Accomplishments: Expanded customer base by 52% in eight years by consistently delivering goal-surpassing marketing and sales results ensuring complete customer satisfaction.
    6. Manage company events and tradeshow logistics including ticket & credential distribution, booth setup, permits, advertising materials and product requirements.
    7. Contributed to business growth of up to 28% through innovation of highly effective online and off-line advertising strategies.
    8. Developed online ads and company positioning on social media sites: Facebook, Twitter and LinkedIn that have increased monthly sales by 34%.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
Business Management

Brand Manager I Resume

Summary : Highly qualified Brand Manager with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.

Skills : Communications, Management Process, Development Project.

Description :

    1. Supported the brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
    2. Analyze consumer trends, information, and categories to help identify product categories to enter as future sources of growth.
    3. Responsible for a monthly business recap, comprehensive marketing and sales recap identifying consumer behaviors and trends, overall sales data, potential sales and marketing opportunities, and other market trends.
    4. Utilized social media and innovative marketing techniques to cultivate store clientele program.
    5. Increased Joie sales 20% from the previous year.
    6. Assessed sell-through of merchandise and evaluated transfer needs with Department Manager to maximize sales.
    7. Consistently met and exceeded sales goals; Top sales consultant 5 months in a row.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
Bachelor's

Retail Brand Manager Resume

Summary : Bi-lingual communications professional with over a decade's experience collaborating with clients and internal stakeholders on strategic projects. Known as the go-to person to help others problem-solve and find creative solutions. An asset on projects containing tight budgets and timelines; relied upon to complete engagements on-time and under budget. Combined interest in education and communications brings unique understanding and messaging to organizations served.

Skills : Writer, Strong Knowledge Of Educational Pedagogies,.

Description :

    1. Collaborated with design team and writers to guarantee that corporate logo, identity, messaging and names used in collateral were in-line with standards.
    2. Partnered with sales team in gathering business and sales requirements and communicated needs to creative, ensuring consistent messaging when working with clients.
    3. Project managed creation of collateral from the idea to print; worked with vendors, reviewed all prints, updated every division head on process and problem-solved any issues.
    4. Maintained budget and consistently kept within monetary parameters.
    5. Oversaw special events by managing budget, obtaining all necessary promotional materials, and overall logistics.
    6. Created presentations utilizing PowerPoint and video; hired voice personality and made final decisions on scripting for commercial on US corporate headquarter's phone system.
    7. Developed and conducted online surveys via Survey Monkey, which were given to new clients.
    8. Utilized data to enhance company's marketing strategy, brand revision and website content and design.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
MS In Elementary Education

Division Brand Manager Resume

Objective : Talented and high energy executive for sales, marketing and brand management in luxury market with 12 years of experience in retail, wholesale, marketing, business analysis and strategic planning for fine watchmaking market.

Skills : Management, Market Research, Strategic Planning, Strategy Development, Whole Sales And Retail Target Setting, Analytics, Business Analysis.

Description :

    1. Assigned for developing and expanding the business for 3 Swiss luxury watch brands with full delegation.
    2. Controlled the general performance of the brand and managed to improve its operation by the time Generated quarterly and semi-annual business plans for 3 luxury brands and reported it to the head of division.
    3. Assigned by the head of brand for operating different market research projects.
    4. Accomplished the research projects and formulated the achieved data in the standard template to report to mangers and CEO.
    5. Overcame the accomplishment of the project in a short time table and tight schedule before its deadline Met the purchasing target in which defined by the exterritorial partners by pushing the sales and keeping the business expansion on track.
    6. Managed to keep a reasonable balance between purchase, sales and stock by acting through a classified business plan.
    7. Participated in several product, sales, retail and marketing seminars as a trainer.
    8. Held multiple training sessions for retail staffs and sales associates.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
Bachelor Of Science

Brand Manager Resume

Summary : Recognized and respected for meticulously decisive processes and operational development prowess that leads to sustained organizational growth. Exceptional communicator, skilled at developing highly productive relationships with vendors, clients/customers and stake holders.

Skills : PC and Mac literate, Microsoft Office, Social Media Platforms, Keynote, and Adobe Photoshop.

Description :

    1. Developed and managed franchise funded budget of over $1 million.
    2. Collaborated with operations, merchandising and product vendors to develop service and retail messaging; oversaw and directed the creative translation to point-of-purchase materials, emails, website promotion, social media messaging and external advertising.
    3. Effectively managed 10+ projects simultaneously.
    4. Oversaw all creative messaging and design for in-salon collateral as well as external advertising.
    5. Directed the design and development of upgrading the Supercuts website, transitioning it from a static one-page site to an interactive, educational tool.
    6. Partnered with internal team and external agency to develop and launch the Supercuts Gift Card Program the first multi-faceted customer gift card program at Regis Corporation.
    7. Planned and executed strategic tests to acquire new clients and increase average ticket: developed and promoted new services and packages, instituted referral programs and expanded advertising reach through new, targeted channels.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
General Education