Advertising Sales Representative Cover Letter Example

An Advertising Sales Representative is a creative professional who is employed by an advertising agency to persuade clients to purchase advertising products and services. He identifies clients’ requirements, researches on competitors’ products and pricing, and responds to potential customer queries.

Use our Advertising Sales Representative Cover Letter sample and personalize it using our professional writing tips. If you are tired of personalizing it for each company, use our proprietary cover letter builder to build the perfect cover letter within a few minutes.

Advertising Sales Representative Cover Letter example

What to Include in a Advertising Sales Representative Cover Letter?

Roles And Responsibilities

The primary responsibility of the Advertising Sales Representative is to build and sustain long-term ties with existing and potential customers. While assisting the marketing team he needs to provide excellent customer service and continually meet sales goals. He generally reports to the Sales Manager.

  • Building and sustaining long-lasting relationships with existing and potential clients.
  • Conducting research on potential clients’ products or services and determining the geographic location of the majority of their target customers.
  • Setting up meetings with potential clients to present advertising proposals and address their concerns.
  • Assisting the marketing team in the preparation of media kits and promotional plans.
  • Attending sales meetings, trade shows, and training workshops as required.

Education & Skills

Cover letter for an Advertising Sales Representative must highlight the following skills:

  • Pleasing Personality and Self Confidence.
  • Pitching and Persuasive abilities.
  • Good communication and customer service skills.
  • Proficient in MS Office application.
  • Strong negotiation and Consultative skills.
  • Knowledge of Digital Advertising Techniques.

Successful cover letters for Admitting Clerk often mention the following qualification(s):

  • A Bachelor’s degree in Advertising and Marketing.

Advertising Sales Representative Cover Letter Example (Text Version)

Dear Mr./Ms.,

Kindly accept my application for the position of Advertising Sales Representative at [XXX agency]. My educational qualifications and the skills I’ve acquired through my experience of 2+ years as an Advertising Sales Executive at [YYY company] make me a suitable candidate for the position at your established advertising agency.

[XXX Agency] has been a pioneer in the field of advertising across the globe. It has achieved tremendous success and brand building. It is the most sought after brand in the industry. Working for such a reputed organization would be a matter of pride.

For the past two years, I have been serving (YYY Company) as an Advertising Sales Executive. I have successfully handled the complete sales cycle which involved prospecting, presenting and negotiating which helped increase the company client base by 15%.

Presently I am handling the following tasks and duties:

  • Generating leads and negotiating contracts with prospective clients.
  • Preparing weekly and monthly sales reports.
  • Giving sales presentations to a range of prospective clients.
  • Resolving problems and proposing new advertising plans.
  • Providing cost and benefit details.
  • Meeting and surpassing sales goals.
  • Sell sales space in print publications on websites, radio ,television and other media.
  • Assist marketing team in preparing marketing kits.

Being the client’s primary point of contact, problem-solving, and query handling come naturally to me. As an Advertising Sales Representative and the experience I have had in print and digital advertising, I am sure I will be an invaluable addition to your team.

Looking forward to an opportunity to serve your esteemed organization. Thank you for your time and consideration.

[Your Name]


Your Advertising Sales Representative Cover Letter should have your work experience, skillset, and career achievements. Include information that can not be concealed in your resume. Your cover letter should not be a copy of your resume. Refer to our Advertising Sales Representative Resume Sample to create a job-worthy resume.



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