Content Marketing Manager Cover Letter Example

A Content Marketing Manager is a creative professional who handles the ideation and creation of interesting content for websites, blogs, social media, as well as product/service descriptions. The primary role of a Content Marketing Manager is to create an effective marketing strategy to increase brand visibility across different channels. He is expected to ensure all-round consistency in their work and prepare well-structured drafts using Content Management Systems.

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Content Marketing Manager Cover Letter example

What to Include in a Content Marketing Manager Cover Letter?

Roles And Responsibilities

The responsibilities include conducting thorough research on relevant topics, coming up with new ideas for content, along with editing and proofreading the composed articles before publication.

  • Create X amount of free resources each month to drive leads, subscribers, awareness.
  • Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
  • Manage and develop a blogging strategy.
  • Grow our subscriber base.
  • Work with designers, product marketing, sales, and external influencers, and other industry experts.
  • Adhere to the internal policies and procedures.

Education & Skills

A Content Marketing Manager is expected to have the following skillset:

  • Excellent writing and editing skills.
  • Familiarity with content management and marketing tools.
  • Familiarity with Google Analytics tool.
  • Leadership skills and a proactive attitude.
  • Data visualization and attention to detail.
  • Ability to meet deadlines.

Successful cover letters for a Content Marketing Manager often mention the following qualifications and skills:

Content Marketing Manager Cover Letter Example (Text Version)

Dear Mr./Ms.,

I’m thrilled to be applying for the content marketing manager position at your esteemed firm (XXX Company). I believe that my educational background, skills, and experience in the field of content writing make me a suitable and strong candidate for the role.

The digital marketing space is one of the most saturated fields at present. However, [XXX Company] has created a name for itself amidst such heavy competition. Being a digital marketing company means staying updated with the latest trends and come up with innovative solutions. The fact that your company has been able to do it consistently entices me.

I currently hold the position of a senior content marketing executive at the company (XXX Company). My primary responsibilities are:

  • Managing a team of 7 content writers by assigning writing tasks and proofreading their works.
  • Creating social media and email marketing campaigns.
  • Writing press releases and guest posts.
  • Analyzing website traffic and preparing reports.

I have 4 years of content writing experience as part of a house team and around 6 years of
experience in freelance writing. As a freelance writer, I have worked with companies in numerous industries, writing articles on a wide variety of niches ranging from healthcare to water purification. The diverse writings have made me a more versatile writer by improving my research skills and writing prowess.

I eagerly await a positive response from your end. I would be delighted to meet you in person and take things forward. Thank you for your time and consideration.

[Your Name]


You need to take extra effort in writing Content Marketing Manager Cover Letter as the work itself requires substantial research and creative writing. Do sufficient research to get the details of the recruiting company and draft your cover letter accordingly. Use our Content Marketing Manager Resume Sample to give you an edge over other candidates.



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