Content Marketing Manager Resume Samples

A Content Marketing Manager is responsible for planning, developing, and implementing the overall company’s content strategies. The job description entails taking responsibility for managing the creation and production of online and offline marketing content. A well-drafted Content Marketing Manager Resume indicates the following duties and responsibilities – creating several amounts of free resources each month to drive leads, awareness, subscribers; experience in creating various types of content such as whitepapers, infographics, guides, blogs, and e-books; managing and developing a blogging strategy; growing the subscribers base; and working with designers, product marketing, sales, and external influencers and other industry experts; and adhering to the internal policies and procedures.

The most sought-after skills for the post include the following –experience building an audience either online or offline, solid knowledge of the HubSpot Content Optimization systems; experience in producing smart CTAs as per the visitor’s lifecycle stage; experience in producing content for the web and channel-specific knowledge. Hiring employers prefer those with several years of work experience and a degree.

 

Content Marketing Manager Resume example

Content Marketing Manager Resume

Summary : Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. Marketing Manager effective at delivering high-quality content for digital, traditional, and social marketing.

Skills : Microsoft Office, Fast Learner, Writing, Hard Working, Positive Attitude, Business Development.

Description :

    1. Directed and coordinated marketing activities and policies to promote products and services.
    2. Initiated market research studies and analyzed findings.
    3. Analyzed business developments and monitored market trends.
    4. Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles, and mission.
    5. Coordinated and participated in promotional activities and trade shows.
    6. Analyzed third-party data and investigated new growth opportunities.
    7. Collaborated with developers, advertisers, and production managers to market products and services.
    8. Preserved brand integrity by monitoring the consistency and quality of marketing content.
    9. Cultivated effective partnerships with engineering, marketing, sales, and customer support staff.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
Diploma


Content Marketing Manager Resume

Summary : Experienced Marketing professional, seeks to obtain full-time employment as a freelance writer while continuing education towards a journalism degree.

Skills : Digital Marketing, Social Media Marketing, Community Management.

Description :

    1. Created content for social channels and game websites including writing copy, editing articles, and creating visual assets.
    2. Developed and maintained social content calendars by utilizing feedback, approvals, and mid-campaign adjustments.
    3. Managed day-to-day postings on social channels by reporting on post-performance and replying to follow up comments.
    4. Met with platforms (Twitter, Facebook, Snapchat, Tumblr, etc) regularly and acted as platform expert sharing best practices across the team; explored new social platform opportunities.
    5. Facilitated relationships with external agencies for the creation of social assets, website design, and web content.
    6. Reported regularly on content and campaign performance to stakeholders.
    7. Produced best practices for SEO of YouTube titles, descriptions, and metadata.
    8. Established and refined brand voice and style guides based on research, analytics, and insights.
    9. Acted as team "power user" for Crimson Hexagon and as liaison with Analytics Team.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
Diploma


Content Marketing Manager Resume

Summary : Accomplished marketing manager with more than 8 years of marketing experience with expertise in digital marketing, print advertising, social media, and direct mail obtained from positions in product marketing, event management, and financial services. Professional, versatile, creative, and customer-service oriented, developing and executing integrated marketing campaigns, providing solutions, and effectively managing projects with the analytical skills to measure the value, efficiency, and success of marketing efforts.

Skills : Social Media Marketing, Affiliate Marketing, Content Strategy, User Experience Design, Public Relations, Product Development, Google Analytics, Microsoft Office, Blogger Outreach, Recruiting.

Description :

    1. Curated and monitored relevant and valuable website content submissions from over 8 million users a month.
    2. Content includes deals, coupons, original content (forum posts, blog posts, roundups, reviews), and more.
    3. Created fresh original content combined with user-submitted content to be broadcasted throughout our website, blog, and various other media outlets.
    4. Ensured that all content is on-brand, consistent in terms of style, quality, and tone-of-voice, and optimized for search and social promotion.
    5. Monitored trends in web and social media, and incorporate them as appropriate to increase user engagement and content effectiveness.
    6. Created and initiated strategies to drive inbound traffic and leads through engaging content.
    7. Contributed to various business strategies and campaigns by generating ideas after competitor analyses, relevant market analyses, user analyses, and more.
    8. Successfully employed skills involving search engine marketing and optimization, email support, behavioral targeting, Google Analytics, and more.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
MA in Business Administration

Content Marketing Manager Resume

Objective : Over 15 years of marketing, project management, and business administration experience within Microsoft, and outside experience with consumer product technology, engineering, and real estate industries.

Skills : Microsoft Office, Sharepoint, CRM Databases, Photoshop, Indesign, Microsoft InfoPath.

Description :

    1. Led content marketing strategy aimed at raising awareness of Elsevier's authors.
    2. Managed content strategy, design, and functionality of the website.
    3. Led creation of engaging content in the form of author profiles, blog posts, and videos.
    4. Worked with an SEO agency to improve online discoverability through keyword research, content improvements, and link building.
    5. Monitored engagement across various analytics platforms to inform strategy Increased traffic over 471% and search rankings 32%.
    6. Managed the Authors channel, leading content creation and promotion.
    7. Determined positioning of products and communicated to sales, editorial, and other marketing teams.
    8. Executed all marketing activities from pre-publication through the life of the title.
    9. Prioritized marketing activities to align with sales channels and reach overall revenue goals.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
Certification

Content Marketing Manager Resume

Objective : Marketing professional with experience in both corporate and start-up organizations. Drove the full rebrand of a social media advertising start-up to an advocacy marketing company. Strengths include marketing strategy, analytics, social media, events, and content creation.

Skills : Online Advertising, Google Analytics, Public Speaking, Project Planning, Microsoft Excel, Microsoft PowerPoint, Adobe Contribute, Adobe Photoshop, Adobe Illustrator, Microsoft Outlook, Keynote, Facebook Ads, LinkedIn Ads, Salesforce.

Description :

    1. Followed changes in management and strategy.
    2. Developed a content strategy and calendar to drive brand awareness, thought leadership, and demand generation through overall marketing campaigns.
    3. Worked with the VP of Client Experience to create marketing strategies for clients so that they can use the platform to see the best results.
    4. Managed and implemented an effective and on-going social media strategy/plan across all social channels to connect with and increase the audience.
    5. Created and managed engaging, unique, and thought-provoking content, including eBooks, infographics, videos, and blog posts.
    6. Managed, developed, and published the blog; creating content, and setting the schedule.
    7. Ensured all content is on-brand and consistent in terms of style, quality, and tone of voice.
    8. Managed, prioritized, and implemented event planning and scheduling, including research on industry conferences, on-site logistics and management, and communications.
    9. Monitored all event marketing metrics and make recommendations for enhancing effectiveness.
    10. Created content for all email marketing campaigns.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
BA in Global Communications

Content Marketing Manager Resume

Summary : Experienced in managing a team of curators and brand ambassadors while working with the marketing team has taught the importance of effective communication and listening when collaborating and executing campaigns. Have developed skills in social media marketing and analytics, content creation and organization, and have enhanced writing dexterity.

Skills : Content Strategy, Web Analytics, SEO, Web Content Management, Proficient In Photoshop.

Description :

    1. Managed social media calendars and maintain look, voice, and presence across those channels.
    2. Analyzed social media metrics and put together reports on traffic and audience engagement on content and campaigns.
    3. Developed backed-tracking URLs to measure campaign results and determine ROI.
    4. Managed a team of curators to ensure content execution runs smoothly and meets branded content guidelines.
    5. Helped the team of curators research for content discovery feeds based on target demographic interests and analyze user engagement to further improve feeds.
    6. Created a task calendar for curators and graphic designers, establish workflow, and check that work is completed on time and according to company guidelines.
    7. Prepared tasks for a team of Brand Ambassadors that align with campaign and traffic goals.
    8. Oversaw virtual room uploads so that 2D objects are properly rendered.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
BA in Communication Studies

Content Marketing Manager Resume

Summary : Highly enthusiastic marketing specialist with content and communications experience, identifying an organization with the motivational and professional fit that leverages accomplishments and experience to help advance their initiative and objectives.

Skills : Final Cut Pro, Adobe Photoshop, HTML, CSS, Adobe InDesign, Microsoft Office, Adobe Illustrator, Hootsuite.

Description :

    1. Developed and implemented content and marketing strategies for a medical distributing company.
    2. Developed and managed content for two websites, email campaigns, social posts, video scripts, and weekly blogs to support branding and established standards.
    3. Created and managed all marketing efforts including website and email marketing campaigns.
    4. Managed and edited the content of outside consultants to ensure adherence to company standards and on-time content creation.
    5. Planned, managed, and executed calendar to meet goals for company activities including content creation and publishing, print and online advertising, trade shows, and networking or partnership events.
    6. Assisted in the scheduling and development of visual content services including photography and video specialists.
    7. Managed CRM to build marketing lists and track new leads.
    8. Tested, track, and analyzed data to measure the success of marketing strategies including SEO, rank, traffic, conversion rates, lead generation, and more.
Years of Experience
Experience
10+ Years
Experience Level
Level
Management
Education
Education
BS in Finance

Content Marketing Manager Resume

Headline : Sales funnel & conversion expert that drives opt-ins, pre-orders, and sales with remarkable copywriting. Diplomatic, personable, and adept at managing sensitive situations. Highly organized, self-motivated, and proficient with computers.

Skills : Instapage Landing Page Design, Unbounce Landing Page Design, WordPress, MailChimp, Email Marketing, Advertising, Copywriting, Content Marketing, Content Creation.

Description :

    1. Built a content marketing operation from scratch, focusing on the company's target audience of e-commerce merchants.
    2. Researched customer personas and planned an editorial calendar to create content that would appeal to prospective merchant customers.
    3. Wrote and edited 40 white papers and articles about topics relevant to the target audience.
    4. Set up and managed paid content marketing campaigns on various platforms, including LinkedIn, Netline, and Madison Logic, with the goal of getting our relevant content in front of our key customer personas.
    5. Worked with the legal, design, sales, and other teams to ensure that content marketing efforts were consistent with our brand, legally compliant, and resulting in an effective pipeline of merchant leads.
    6. Tracked key campaign metrics and optimized campaigns in order to get the best possible results.
    7. Wrote and edited over 400 blog posts and guest posts about personal finance topics.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
MA in Political Science

Content Marketing Manager Resume

Summary : Marketing Manager specializing in digital media campaigns, with excellent results in engagement growth and audience expansion through the use of a content-focused, omnichannel approach built over 5 years of experience across Content, Marketing, Sales, Client Service, Advertising, and Operations.

Skills : Microsoft Office, WordPress, Demand Generation, Social Media Management, Copywriting, Inbound Marketing, Marketing Strategy, Product Marketing, Blogging, Brand Management, B2B, Corporate Communications, Email Marketing, Digital Media, Public Relations, Yoast SEO, SEO Writing.

Description :

    1. Responsible for driving brand awareness and product demand through content marketing strategy, content creation, and demand generation campaigns.
    2. Created and executed demand generation campaigns.
    3. Developed buyer personas to create content and messaging that appeals to the target audience.
    4. Developed ToFu, MoFu, and BoFu content that targets personas at different stages of the sales funnel.
    5. Created a broad range of marketing materials for demand generation and brand awareness purposes (examples include, eBooks, webinars, infographics, guides, case studies, blog articles, etc.).
    6. Managed external agencies and freelance writers.
    7. Conducted client and influencer interviews for case studies, podcasts, and webinars.
    8. Developed and directed content marketing and communications programs.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
BA in English

Content Marketing Manager Resume

Summary : Professional with over 5 years' experience working in both the public and private sectors. Highly organized, self-motivated, and proficient with computers. A strong planner, self-starter, and problem solver who readily adapts to change works independently as well as cohesively, and exceeds expectations.

Skills : Google Adwords, Google Analytics, WordPress, Video Editing, Photography, Written Communication.

Description :

    1. Developed content themes and topics for marketing campaigns, then execute plans to create, promote, and measure content.
    2. Turned high-level concepts into purpose-driven assets like whitepapers, e-books, web content, blog posts, and sales collateral.
    3. Optimized content for search and user experience across all channels of content distribution.
    4. Developed a highly successful e-book content and promotional plan that drove 1,200+ leads.
    5. Created company's first set of vertical-focused sales collateral to support new account-based sales and marketing strategy.
    6. Launched processes to enhance strategic planning and usage of marketing content including editorial calendar, paid media plan, performance tracking, internal and external newsletters.
    7. Managed digital product marketing, onsite advertising campaigns, and content development across all web properties.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
BA in English/Creative Writing