Direct Marketing Manager Resume
Summary : Responsible business development experience within highly competitive markets. Proactive front-line marketing representative, capable of providing poised interactions, persuasive communication, and innovative thinking that have contributed to rapid promotion, increased responsibility, and solid revenue growth.
Skills : Marketing, Management.
Description :
- Logistics and supply chain management solutions worldwide, to develop and implement direct marketing plans for the B2C/B2B rental, lease and used truck sales divisions of the Gulf States region.
- Position managed the marketing budget, supervised a staff of 3 and supported a sales team of over 20 sales representatives.
- Carried a market research analysis to better tailor a direct marketing plan to the seasonality of key serviced industries.
- Planned, developed and executed successful direct marketing plans specifically crafted to the needs of each division (Rental, Lease and Sales).
- Delivered: 25% overall revenue increase, +1.5 points gain in market share (Rental) and 15% customer base expansion (Lease).
- Introduced innovative direct marketing tactics, sales promotions, PR, and radio/magazine/newspaper/billboard advertising to the regional marketing mix.
- Developed bilingual advertising & promotional banner campaigns to appeal to the region's Hispanic market.
Experience
10+ Years
Level
Senior
Education
MBA
Sr. Direct Marketing Manager Resume
Objective : Possesses strong customer-first mindset with a passion for leveraging insights and data analytics to exceed business expectations. Strategic thinker-doer who finds creative ways to engage customers and drive product adoption.
Skills : Direct Marketing, Email Marketing, Leadership, Brand, Graphic Design, Project Management,.
Description :
- Managed direct mail and email for QuickBooks Upgrader and Service Discontinuation Programs.
- Responsible for driving 57K QuickBooks Single-user and Multi-user upgrades with a $2.4M budget, solving for units, revenue, average revenue per customer, and call volume.
- Received the Drive for Results Leadership Award in FY12.
- Worked with Business Units to develop Right-For-Me messaging, leveraging customer insights via research/focus groups.
- Worked closely with all cross-functional teams (Product Marketing, Finance, Marketing Operations, Supply Chain, Legal, Accounting Principles Group, Telesales, etc.) to ensure successful E2E program execution and communication.
- Drove alignment on annual strategy including offers, creative and frequency tests to grow the business.
- Managed external agencies to deliver world-class email and direct mail creative, messaging and execution.
- Managed display ad retargeting campaigns.
Experience
2-5 Years
Level
Junior
Education
Bachelor Of Arts
Jr. Direct Marketing Manager Resume
Objective : Highly motivated, sales-focused marketing professional with a competitive spirit and constant thirst for knowledge. Exceptional leadership, organizational, oral/written communication, interpersonal, analytical, and problem resolution skills. Thrive in both independent and collaborative work environments.
Skills : Marketing automation & analytics - Manage & Plan.
Description :
- Oversees all aspects of direct mail initiatives and database marketing programs.
- Prepares all copy for both direct mail and online pieces.
- Creates direct mail databases utilizing Microsoft Access.
- Analyzes response rates and profit margins of all customer database programs, making adjustments to maximize profitability.
- Performs database segmentation used in identifying unprofitable patrons.
- Generates mailing lists for marketing projects, promotions & programs.
- Manages levels of total reinvestment to ensure that each patron is profitable.
- Safeguards database and maintains the integrity and accuracy of data in the customer database.
Experience
2-5 Years
Level
Junior
Education
Bachelor's In Communications
Direct Marketing Manager III Resume
Summary : Creative team and product/tech organization. This role will partner closely with those teams to develop and execute a robust marketing calendar based on business priorities.
Skills : Marketing Executive, Marketing Manager.
Description :
- Created effective mail programs and advertising strategies.
- Developed matrices for profitable effective direct mail campaigns.
- Provided analysis of direct mail campaigns.
- Database management.
- Developed outdoor placement and creative strategy.
- Assisted with player's club operations.
- Managed self-service kiosks.
- Developed and administered telemarketing program.
Experience
10+ Years
Level
Senior
Education
BS In Marketing
Direct Marketing Manager II Resume
Headline : Modern marketing is funnel visibility and wrapping strategy, content, and measurement around each level. Managed multiple, simultaneous, and interconnected marketing technology platforms at all levels of the marketing funnel.
Skills : Marketing Automation, Google Analytics, Google Adwords, Database Management, Indesign, Salesforce.Com, Project Management, Email Marketing, Marketing Research, Marketing Strategy, SEO.
Description :
- Platforms and reporting admin and strategy for 1:1 Marketing discipline.
- Planning and development of lead generation campaigns using multiple simultaneous marketing technologies.
- Approved work with various teams to implement them across the marketing mix.
- Implemented, admin/develop within those platforms to ensure maximum return on each investment.
- Connected Salesforce custom objects and website forms to marketing automation platform for use in agency lead generation campaigns.
- Developed multi-touch, multi-segment automation email campaigns with personalized content for thousands of contacts.
- Responsible for advertising, direct and online marketing to launch and build a brand.
Experience
5-7 Years
Level
Executive
Education
Journalism
Direct Marketing Manager I Resume
Headline : Over 15 years experience developing data-driven marketing strategy and integrated marketing communications (IMC), with expertise in digital media, social media, content marketing, search marketing, search engine optimization.
Skills : Management , Direct Marketing, Self Motivated.
Description :
- Managed a wide range of marketing communications projects which included direct marketing campaigns, budgets, presentations and training, customer acquisition and loyalty programs, branding, and analytics.
- Developed and delivered training materials for company events and new marketing campaign programs.
- Presentations consisted of online videos, PowerPoint presentations, and webcasts.
- Managed monthly direct mail campaigns reaching over 400,000 customers.
- Conceived, managed, wrote and launched new division magazines.
- Program manager for companywide marketing projects.
- Responsible for supervising and coordinating consistent messaging and brand image throughout all marketing materials.
Experience
5-7 Years
Level
Executive
Education
Masters Of Arts
Direct Marketing Manager/Supervisor Resume
Objective : To obtain a position allowing to utilize experience and expertise obtained in a varied and unique marketing background to analyze data and to maximize marketing efforts and revenue generation.
Skills : Microsoft Office, Mac OS X, Quickbooks, Insurance, Sales.
Description :
- Creation and development of targeted direct marketing initiatives, utilizing direct mail, e-marketing, and targeted event planning.
- Desired outcome being measured in the guest acquisition, increased revenue generation, increased incremental visit, and stronger guest loyalty.
- Manage all direct marketing contact lists, print, production, and distribution of all direct marketing programs and initiatives.
- Integrate database and market research to assist the Marketing Director in programs to produce an incremental increase in net revenue.
- Creation and tracking of budget expenditures and management for efficiency.
- Ensure compliance with all internal controls, policies and standard operating procedures.
- Manage the integrity of the player data for accuracy and efficiency of direct marketing costs and deliver-ability.
- Expert legal witness regarding gaming activity reports and casino and gaming terminology.
Experience
2-5 Years
Level
Junior
Education
Bachelor Of Arts
Direct Marketing Manager/Representative Resume
Summary : Over 20 years of experience working with innovative universities and healthcare organizations. Able to build and mentor strong teams; and passion for improving lives through education, health and economic prosperity.
Skills : Sales, Customer Service, Marketing.
Description :
- Creates and guides the marketing and communications strategy for University priorities.
- Responsible for marketing research, media planning, and purchasing.
- Collaborates to develop branding guidelines and project communication tools, including print collateral, digital, web and social media.
- Identify and create new programs and services and build awareness and preference for the University, colleges and focus areas.
- Led instate advertising campaign resulting in a 6 percent increase in preference scores.
- Envisioned and managed the customer acquisition and retention programs.
- Analyzed marketing campaigns and assessed the success rate. Presented monthly to the executive team.
Experience
10+ Years
Level
Senior
Education
Master Of Science
Direct Marketing Manager/Coordinator Resume
Summary : High energy professional offering over 15 years of B2C and B2B Marketing Management experience in multi-unit retail and ecommerce environments with a proven record of delivering excellence in both performance and profits.
Skills : Microsoft Word, Excel, PowerPoint; Six Sigma green belt; Lean; Ecometry mail order management system.
Description :
- Developed, sold and implemented integrated retail marketing programs including direct mail, newspaper ads and telemarketing for a leading custom hearing aid manufacturer.
- Increased direct mail sales by 10% to 17% in any given month vs.
- Managed 150 client relationships to create and mail direct efforts on-time and within budget.
- Negotiated with outside print production vendors.
- Supported retention strategies to match annual sales increase business objectives.
- Assessed the financial impact of direct response programs presenting both results and recommendations.
- Identified opportunities for process improvement and reducing execution complexity.
- Directed staff of 4 management day-to-day planning, implementation, and quality control activities.
Experience
10+ Years
Level
Senior
Education
Media Technology
Direct Marketing Manager Resume
Objective : Direct the creation and execution of both new and traditional communication materials that drive the variety of ways consumers purchase products and services.
Skills : Print, Traffic, Production, Creative Services, Marketing Communications, Direct Mail, Publishing, Ad Agency, Corp Marketing, Editing.
Description :
- Manage corporate marketing and communication functions, managing a $2.3M budget and working closely with a 7 member team.
- Direct brand management, media relations, corporate positioning, product launches, advertising, and sales collateral.
- Drive sales from $2.5 million to $15 million by developing and implementing an annual marketing plan in placing specific closers into monthly events to help increase revenue.
- Orchestrate corporate re-branding campaigns, including coordination of name change and new logo with all vendors and clients, new web site and marketing materials.
- Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Develop and launch integrated, multi-channel print, web and direct marketing campaigns that propelled sales.
- Lead company's inaugural e-mail and PPC marketing initiative, resulting in a considerable increase in customer traffic and generating a 10% increase in revenue.
Experience
2-5 Years
Level
Junior
Education
BS In Marketing
