Direct Marketing Manager Resume Samples

The basic duty of a Direct Marketing Manager is to take responsibility for implementing and managing marketing campaigns and mentor the marketing team so that they can generate leads and promote their brand and product/service. Duties and responsibilities listed on the Direct Marketing Manager Resume include – planning and executing direct marketing strategies, making sure all external communication is in consistence with the brand guidelines, managing direct marketing budgets, managing proficient accounts; evaluating campaign expenses against leads; ensuring maximum ROI’s; handling campaign activities, and participating in event management.

The job description should highlight the following skills and abilities – knowledge of full marketing mix; solid project management skills; good numeracy skills, a good understanding of the test and learn strategies used in a direct marketing environment; and analytical mind-set. A Degree in Marketing or Business Administration is commonplace among applicants.

Direct Marketing Manager Resume example

Direct Marketing Manager Resume

Summary : Responsible business development experience within highly competitive markets. Proactive front-line marketing representative, capable of providing poised interactions, persuasive communication, and innovative thinking that have contributed to rapid promotion, increased responsibility, and solid revenue growth.

Skills : Marketing, Management.

Description :

    1. Logistics and supply chain management solutions worldwide, to develop and implement direct marketing plans for the B2C/B2B rental, lease and used truck sales divisions of the Gulf States region.
    2. Position managed the marketing budget, supervised a staff of 3 and supported a sales team of over 20 sales representatives.
    3. Carried a market research analysis to better tailor a direct marketing plan to the seasonality of key serviced industries.
    4. Planned, developed and executed successful direct marketing plans specifically crafted to the needs of each division (Rental, Lease and Sales).
    5. Delivered: 25% overall revenue increase, +1.5 points gain in market share (Rental) and 15% customer base expansion (Lease).
    6. Introduced innovative direct marketing tactics, sales promotions, PR, and radio/magazine/newspaper/billboard advertising to the regional marketing mix.
    7. Developed bilingual advertising & promotional banner campaigns to appeal to the region's Hispanic market.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
MBA


Sr. Direct Marketing Manager Resume

Objective : Possesses strong customer-first mindset with a passion for leveraging insights and data analytics to exceed business expectations. Strategic thinker-doer who finds creative ways to engage customers and drive product adoption.

Skills : Direct Marketing, Email Marketing, Leadership, Brand, Graphic Design, Project Management,.

Description :

    1. Managed direct mail and email for QuickBooks Upgrader and Service Discontinuation Programs.
    2. Responsible for driving 57K QuickBooks Single-user and Multi-user upgrades with a $2.4M budget, solving for units, revenue, average revenue per customer, and call volume.
    3. Received the Drive for Results Leadership Award in FY12.
    4. Worked with Business Units to develop Right-For-Me messaging, leveraging customer insights via research/focus groups.
    5. Worked closely with all cross-functional teams (Product Marketing, Finance, Marketing Operations, Supply Chain, Legal, Accounting Principles Group, Telesales, etc.) to ensure successful E2E program execution and communication.
    6. Drove alignment on annual strategy including offers, creative and frequency tests to grow the business.
    7. Managed external agencies to deliver world-class email and direct mail creative, messaging and execution.
    8. Managed display ad retargeting campaigns.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
Bachelor Of Arts


Jr. Direct Marketing Manager Resume

Objective : Highly motivated, sales-focused marketing professional with a competitive spirit and constant thirst for knowledge. Exceptional leadership, organizational, oral/written communication, interpersonal, analytical, and problem resolution skills. Thrive in both independent and collaborative work environments.

Skills : Marketing automation & analytics - Manage & Plan.

Description :

    1. Oversees all aspects of direct mail initiatives and database marketing programs.
    2. Prepares all copy for both direct mail and online pieces.
    3. Creates direct mail databases utilizing Microsoft Access.
    4. Analyzes response rates and profit margins of all customer database programs, making adjustments to maximize profitability.
    5. Performs database segmentation used in identifying unprofitable patrons.
    6. Generates mailing lists for marketing projects, promotions & programs.
    7. Manages levels of total reinvestment to ensure that each patron is profitable.
    8. Safeguards database and maintains the integrity and accuracy of data in the customer database.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
Bachelor's In Communications

Direct Marketing Manager III Resume

Summary : Creative team and product/tech organization. This role will partner closely with those teams to develop and execute a robust marketing calendar based on business priorities.

Skills : Marketing Executive, Marketing Manager.

Description :

    1. Created effective mail programs and advertising strategies.
    2. Developed matrices for profitable effective direct mail campaigns.
    3. Provided analysis of direct mail campaigns.
    4. Database management.
    5. Developed outdoor placement and creative strategy.
    6. Assisted with player's club operations.
    7. Managed self-service kiosks.
    8. Developed and administered telemarketing program.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
BS In Marketing

Direct Marketing Manager II Resume

Headline : Modern marketing is funnel visibility and wrapping strategy, content, and measurement around each level. Managed multiple, simultaneous, and interconnected marketing technology platforms at all levels of the marketing funnel.

Skills : Marketing Automation, Google Analytics, Google Adwords, Database Management, Indesign, Salesforce.Com, Project Management, Email Marketing, Marketing Research, Marketing Strategy, SEO.

Description :

    1. Platforms and reporting admin and strategy for 1:1 Marketing discipline.
    2. Planning and development of lead generation campaigns using multiple simultaneous marketing technologies.
    3. Approved work with various teams to implement them across the marketing mix.
    4. Implemented, admin/develop within those platforms to ensure maximum return on each investment.
    5. Connected Salesforce custom objects and website forms to marketing automation platform for use in agency lead generation campaigns.
    6. Developed multi-touch, multi-segment automation email campaigns with personalized content for thousands of contacts.
    7. Responsible for advertising, direct and online marketing to launch and build a brand.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
Journalism

Direct Marketing Manager I Resume

Headline : Over 15 years experience developing data-driven marketing strategy and integrated marketing communications (IMC), with expertise in digital media, social media, content marketing, search marketing, search engine optimization.

Skills : Management , Direct Marketing, Self Motivated.

Description :

    1. Managed a wide range of marketing communications projects which included direct marketing campaigns, budgets, presentations and training, customer acquisition and loyalty programs, branding, and analytics.
    2. Developed and delivered training materials for company events and new marketing campaign programs.
    3. Presentations consisted of online videos, PowerPoint presentations, and webcasts.
    4. Managed monthly direct mail campaigns reaching over 400,000 customers.
    5. Conceived, managed, wrote and launched new division magazines.
    6. Program manager for companywide marketing projects.
    7. Responsible for supervising and coordinating consistent messaging and brand image throughout all marketing materials.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
Masters Of Arts

Direct Marketing Manager/Supervisor Resume

Objective : To obtain a position allowing to utilize experience and expertise obtained in a varied and unique marketing background to analyze data and to maximize marketing efforts and revenue generation.

Skills : Microsoft Office, Mac OS X, Quickbooks, Insurance, Sales.

Description :

    1. Creation and development of targeted direct marketing initiatives, utilizing direct mail, e-marketing, and targeted event planning.
    2. Desired outcome being measured in the guest acquisition, increased revenue generation, increased incremental visit, and stronger guest loyalty.
    3. Manage all direct marketing contact lists, print, production, and distribution of all direct marketing programs and initiatives.
    4. Integrate database and market research to assist the Marketing Director in programs to produce an incremental increase in net revenue.
    5. Creation and tracking of budget expenditures and management for efficiency.
    6. Ensure compliance with all internal controls, policies and standard operating procedures.
    7. Manage the integrity of the player data for accuracy and efficiency of direct marketing costs and deliver-ability.
    8. Expert legal witness regarding gaming activity reports and casino and gaming terminology.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
Bachelor Of Arts

Direct Marketing Manager/Representative Resume

Summary : Over 20 years of experience working with innovative universities and healthcare organizations. Able to build and mentor strong teams; and passion for improving lives through education, health and economic prosperity.

Skills : Sales, Customer Service, Marketing.

Description :

    1. Creates and guides the marketing and communications strategy for University priorities.
    2. Responsible for marketing research, media planning, and purchasing.
    3. Collaborates to develop branding guidelines and project communication tools, including print collateral, digital, web and social media.
    4. Identify and create new programs and services and build awareness and preference for the University, colleges and focus areas.
    5. Led instate advertising campaign resulting in a 6 percent increase in preference scores.
    6. Envisioned and managed the customer acquisition and retention programs.
    7. Analyzed marketing campaigns and assessed the success rate. Presented monthly to the executive team.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
Master Of Science

Direct Marketing Manager/Coordinator Resume

Summary : High energy professional offering over 15 years of B2C and B2B Marketing Management experience in multi-unit retail and ecommerce environments with a proven record of delivering excellence in both performance and profits.

Skills : Microsoft Word, Excel, PowerPoint; Six Sigma green belt; Lean; Ecometry mail order management system.

Description :

    1. Developed, sold and implemented integrated retail marketing programs including direct mail, newspaper ads and telemarketing for a leading custom hearing aid manufacturer.
    2. Increased direct mail sales by 10% to 17% in any given month vs.
    3. Managed 150 client relationships to create and mail direct efforts on-time and within budget.
    4. Negotiated with outside print production vendors.
    5. Supported retention strategies to match annual sales increase business objectives.
    6. Assessed the financial impact of direct response programs presenting both results and recommendations.
    7. Identified opportunities for process improvement and reducing execution complexity.
    8. Directed staff of 4 management day-to-day planning, implementation, and quality control activities.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
Media Technology

Direct Marketing Manager Resume

Objective : Direct the creation and execution of both new and traditional communication materials that drive the variety of ways consumers purchase products and services.

Skills : Print, Traffic, Production, Creative Services, Marketing Communications, Direct Mail, Publishing, Ad Agency, Corp Marketing, Editing.

Description :

    1. Manage corporate marketing and communication functions, managing a $2.3M budget and working closely with a 7 member team.
    2. Direct brand management, media relations, corporate positioning, product launches, advertising, and sales collateral.
    3. Drive sales from $2.5 million to $15 million by developing and implementing an annual marketing plan in placing specific closers into monthly events to help increase revenue.
    4. Orchestrate corporate re-branding campaigns, including coordination of name change and new logo with all vendors and clients, new web site and marketing materials.
    5. Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
    6. Develop and launch integrated, multi-channel print, web and direct marketing campaigns that propelled sales.
    7. Lead company's inaugural e-mail and PPC marketing initiative, resulting in a considerable increase in customer traffic and generating a 10% increase in revenue.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
BS In Marketing