Sales Manager Cover Letter Example

Sales Managers are continually in high demand due to their ability to drive sales, motivate salesmen, and contribute to the sales goals of the company. However, employers only want to hire qualified and experienced Sales Managers they can trust. Even if you have several years of experience in this field, you’ll need a convincing and well-written cover letter that wins employers over to land an interview. For help writing a Sales Manager Cover Letter, check out our writing tips below or download our ready-to-use Sales Manager Cover Letter Samples!

Sales Managers are responsible for supervising and organizing the sales team. common duties associated with the role include – managing organizational sales, developing business plans, meeting planned goals, overseeing the activities and performance of the sales team, and coordinating the marketing department on lead generation. The job title is also charged with the duty of overseeing the sales team by tracking the sales goals.

Sales Manager Cover Letter example

What to Include in a Sales Manager Cover Letter?

Roles And Responsibilities

  • Managing the company’s sales by developing business plans that cover sales, expense controls, and revenue.
  • Meeting planned sales goals.
  • Tracking sales goals and reporting results.
  • Overseeing the performance and activities of the sales team.
  • Setting individual sales targets for the sales team.
  • Coordinating with marketing on lead generation.
  • Promoting the organization and products.
  • Understanding the ideal customers and how they relate to the products.

Education & Skills

Sales Manager Skills:

  • Experience in planning and implementing sales strategies.
  • Experience in managing and directing the sales team.
  • Excellent written and verbal communication skills.
  • Dedication to providing great customer service.
  • The ability to lead a sales team.

Sales Manager Education Requirements:

  • Bachelor’s degree in business or a related field.
  • Prior work experience.

Sales Manager Cover Letter Example (Text Version)

Dear Mr./Ms.,

I am writing you this letter about the job placement you have made for the Sales Manager role at your valued company. Having 6 plus years of expertise in sales, marketing, management, and customer service, I feel that I will be a perfect fit for the role.

During my six years as ABC International’s Sales Manager, I built our entire multinational sales organization from the ground up. I also ran marketing initiatives and saw strong sales growth year after year, leading to a 35% increase in revenue throughout my six-year employment. I have done my Master’s in Marketing from a reputable university.

A quick look into my highlighting qualifications-

  • Developed strategies to bring 20 new products to market in the FMCG industry.
  • Rated as the best employee three times for exceeding sales targets.
  • Appreciated as a good team player for being flexible with the team and sharing expertise at work.
  • 25% increase in sales in 100 days Despite of few supply-chain challenges.
  • Led a team of 10 and achieved new sales records in at least two quarters per year.

I believe that working as a Sales Manager at your organization would provide me with the resources I need to build on my previous successes. I am confident that my expertise in database management, financial forecasting, and leadership can help you increase your revenue by 25% every year.

My extensive expertise, combined with my ability to build teams, drive marketing campaigns, and develop sales strategies for new goods, would enrich your organization. I would appreciate an interview and hope to hear from you at your earliest convenience.

[Your Name]


Many job applicants underestimate the importance of a Cover letter, but a well-written cover letter is the face of the resume, that provides a professional and engaging introduction, persuading the hiring manager to move on to the resume. Such a document should be direct yet brief, and also summarize all transferrable skillset and identify potential value right upfront. Also, keep in mind, that this is simply not a repeat of your resume. Read through our Sales Manager Cover Letter Samples, and get an idea of what all information should be covered. Improve your chances of getting noticed using our Sales Manager Resume samples.



Customize Sales Manager Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Edit This Cover Letter

Related Marketing & Sales Cover Letters