Telemarketer Cover Letter Example

A Telemarketer is a person who solicits potential customers to buy products or services by means of an outbound telephone call. Telemarketers are often employed by companies whose business model depends on the generation of sales leads and appointments through telemarketing.

They are responsible for generating new leads and sales opportunities through cold calls to potential customers. They must be able to build relationships with prospects in order to close sales. Telemarketers must be comfortable speaking on the phone and often have to overcome objections from potential customers. Telemarketers typically work full-time hours, although some may work evening or weekend shifts. They may be required to travel to meet with clients or attend trade shows.

Write an amazing cover letter using our Telemarketer Cover Letter Example and Cover Letter Writing tips.

Telemarketer Cover Letter example

Telemarketers are employed by telemarketing companies to cold-call potential customers and sell them products or services over the telephone. They work in industries like telecommunications, information technology, business services, and consumer goods.

The job outlook for telemarketers is mixed. While the number of telemarketing jobs is expected to decline in the next decade, those with strong sales skills will still have opportunities.

The median annual salary for telemarketers is $25,000.

What to Include in a Telemarketer Cover Letter?

Roles And Responsibilities

  • Contacting potential or existing customers to inform them about a product or service using scripts.
  • Answering questions about products or the company.
  • Asking questions to understand customer requirements and close sales.
  • Direct prospects to the field sales team when needed.
  • Enter and update customer information in the database.
  • Take and process orders in an accurate manner.
  • Handle grievances to preserve the company’s reputation.
  • Go the extra mile to meet sales quota and facilitate future sales.
  • Keep records of calls and sales and note useful information.

Education & Skills

Telemarketer Skills:

  • Ability to cold call and identify potential leads.
  • Strong telephone and communication skills.
  • Familiarity with various CRMs and lead databases.
  • Ability to build rapport with potential customers.
  • Enthusiasm and motivation to sell.
  • Closing skills.

Telemarketer Education Requirements:

  • Telemarketers typically do not need a college degree to get a job in this field. However, some employers may prefer candidates who have a high school diploma or GED equivalent. Some employers may require telemarketers to have at least one year of sales experience prior to employment.

Telemarketer Cover Letter Example (Text Version)

Dear [Name],

I am writing to apply for the Telemarketer position with [name of company]. I have excellent communication skills and I am comfortable cold calling customers and promoting services. In my current role as a Call Center Representative at [name of company], I make over 100 outgoing calls per day, so I am familiar with the ins and outs of a telemarketing position.

I feel that my experience in the sales industry has prepared me well to take on this role. As a sales representative at [name of company] I was responsible for handling customer phone calls, processing orders and scheduling shipments. I also had to make sure that customer complaints were handled in accordance with company policy.


  • Maintained high sales performance (Top 5%).
  • Exceeded sales goals by 10-15% per quarter.
  • Received two Certificates of Excellence.
  • Earned Top Salesperson award twice.

I have five years’ experience working in an office environment, and I am comfortable using all major office equipment. I have also been trained in Microsoft Office Suite, including Word, Excel and PowerPoint.
My resume is attached for your review, along with three professional references from my previous employers.

Thank you for your time and consideration; please contact me at [phone number] or via email at [email address] if you have any questions about my application.

[Your Name]


There are a few key things to keep in mind when writing your telemarketer cover letter:

  • Make sure to highlight your sales experience and success.
  • Make sure to clearly state your interest in and qualifications for the telemarketing position.
  • Make sure to emphasize your strong communication and customer service skills.
  • Make sure to keep your letter concise and to the point.
  • Make sure to proofread your letter for errors.

Refer to our Telemarketer Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.



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