Web Analyst Cover Letter Examples

Web Analysts are employed in a number of industries, including information technology, market research, and advertising. They use web analytics software to measure and analyze web traffic and trends.

Employment of web analysts is projected to grow 15 percent from 2016 to 2026, much faster than the average for all occupations. As businesses increasingly use the internet to sell products and services, they will need more people to measure and analyze the traffic to their websites.

The median annual wage for web analyst is $66,580.

What to Include in a Web Analyst Cover Letter?

Roles And Responsibilities

Analyze web metrics with the goal of identifying opportunities to increase site traffic, drive sales, and optimize user experience.
Monitor user engagement (e.g. conversion rates, bounce rates, and time-on-site).
Create performance reports that highlight key findings and present them in a way that is easy for non-technical people to understand.
Develop strategies to increase web traffic.
Make recommendations based on analysis, such as design changes, A/B tests, or marketing campaigns.
Measure the impact of these changes by maintaining reports and dashboards that show progress toward desired outcomes.
Assist in designing user surveys to collect customer feedback and optimize user experience.

Education & Skills

Web Analyst Skills:

Strong experience with web analytics tools, including Google Analytics.
Experience with SQL and data analysis.
Strong Excel skills.
Experience with marketing automation tools, such as Market or Eloqua.
Strong writing and communication skills.

Web Analyst Education Requirements:

Web Analysts typically have a bachelor’s degree in a field such as information technology, marketing, or advertising. They must be proficient in using web analytics software.

Web Analyst Cover Letter Example (Text Version)

Dear [Name],

I’m pleased to be applying for the role of [Position Title] for [Company Name]. I have a passion for web analytics, and I’ve been in the industry for three years now. My background includes work with Fortune 500 companies and startups alike.

In my most recent position as a Web Analyst at [Previous Company], I led the implementation of Google Analytics 360 Suite, Adobe Analytics and Google Tag Manager. During my time there, I also managed the implementation of Search Ads 360 and Display & Video 360 in order to help optimize campaign performance across different channels.

I am well-versed in SEO, SEM, A/B Testing, and CRO as my previous roles required me to be familiar with these areas. In addition, I have experience working with SQL databases and Python scripting in order to collect and analyze data from various sources.

Some of my achievements include:

A/B testing of product page resulted in a 13% increase in page conversions.
Implemented campaign tracking, which increased the quality of paid search traffic by 8%.
Set up Google Tag Manager, which decreased the time spent on tagging by 30%.
Conducted usability tests on the homepage and checkout flow, which improved the checkout conversion rate by 6%.
Ran an SEO audit to improve site structure, navigation, and keyword targeting. This resulted in a 33% increase in organic search traffic over 6 months.

I hold a Bachelor’s degree in Computer Science and I am currently working towards a certification in Digital Marketing Analytics from Coursera. I believe that my background makes me uniquely suited to this role at [Company Name].

Thank you for your consideration. I look forward to hearing from you!

Sincerely,
[Your Name]

Tips

When writing your Web Analyst cover letter, be sure to highlight your skills and experience that are relevant to the position you are applying for.

Be specific in describing how you have used your web analytics skills to improve website performance.
Emphasize your ability to collect and analyze data to help improve website traffic and conversions.
Make sure to highlight your experience with web analytics tools such as Google Analytics, Adobe Omniture, and Web Trends.
If you have a blog or have written articles on web analytics, be sure to mention this in your cover letter.
If you have any awards or accolades related to your work in web analytics, be sure to mention these as well.

Refer to our Web Analyst Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.