Senior Director Of Marketing Resume
Summary : Highly Organized and Resourceful Senior Director of Marketing professional with advanced skills in brand awareness, fundraising, sales and marketing, and staff management. Effective in attracting sponsors as well as corporate partners for large venues and special events, by the strategic implementation of systematic processes ideal for powerful marketing campaigns.
Skills : Microsoft Office, Personnel Management, Budget Development, Online Marketing, Social Media Marketing, Vendor Management, Search Engine Optimization, Digital Marketing, Database Management, Database Marketing, Email Marketing, Direct Mail, Google Adwords, Google Analytics
Description :
- Successfully developed and implemented various social, digital, print and video marketing strategies to achieve objectives and meet goals.
- Worked with managers, VP, and c-level staff to identify areas of potential growth and to develop communication and marketing programs for targeted markets and audience.
- Developed and managed websites, pages, content, and materials to ensure the Sheridan healthcare and Amsurg brands are effectively promoted to the defined target audiences.
- Initiated special campaigns including, but not limited to direct email and mail campaigns.
- Developed and managed advertising and all promotional materials while working with Sheridan marketing department to ensure appropriate brand standards are followed.
- Managed the specific marketing and promotion budget with the Director, Vice President, and President.
- Developed proposals throughout the year for areas of improvement and new initiatives.
- Developed and maintained effective and professional Sheridan practice and community information.
- Developed and managed a cost to return on investment (ROI) for all promotion activities to support appropriate resource utilization, campaign proposals, and annual budget preparation.
Experience
7-10 Years
Level
Senior
Education
BA
Associate Director of Marketing Resume
Objective : Dynamic Business Development Professional working as Director of Marketing with experience in Marketing and Community Relations. Proven success in managing a broad range of marketing functions and leadership qualities to support go-to-market efforts, product launches, comprehensive content campaigns, and (re)branding initiatives.
Skills : Digital Marketing, Product Marketing
Description :
- Reporting directly to company leadership, led the development and execution of all marketing and public relations activities for the financial technology company that saw more than 3x increase in revenue over three years.
- Developed company's first marketing plan, providing support to departments across the company.
- Drove the creation of a lead-generation process that saw a 4x increase in marketing qualified lead generation and a 3x creation in opportunity pipeline, plus regular engagement of key stakeholders.
- Launched social media programs, expanding reach by more than 200 percent across platforms.
- Created field marketing unit, that expanded corporate event presence by 10x and established leaders to engage audiences, reinforce brand positioning, and drive revenue.
- Launched a webinar program to increase events by 6x and featuring internal and external thought.
- Launched a monthly e-newsletter program reaching more than 20,000 readers with tailored content.
- Led the launch of integrated marketing campaign models to enhance prospect engagement.
- Oversaw website updates and activities, driving monthly traffic to increase by more than 50 percent.
Experience
2-5 Years
Level
Junior
Education
MS
Sr. Director Of Marketing Resume
Summary : Innovative, business-minded, and creative professional offering 10 years of success leading top-performing marketing, media, and advertising operations, consistently going above and beyond expectations. Expertly assess purpose and value of marketing functions, strategic and budget planning, and communications throughout organizations. Accomplished leader adept at gaining competitive edge and seamlessly managing multiple projects and clients.
Skills : Integrated Media Campaigns, Media Planning & Media Buying, Digital & Traditional Marketing Strategy, Social Media Campaigns; Optimization Sales, DR Campaigns, Multi-Channel Marketing, SEO/SEM Budget Management, Public Relations, Web Development, Affiliate Partnerships, CRM Management, Team Management, Event Coordination, Branding, Media Buying Contract Negotiations, Advertising, CRO, Digital Campaign, Digital Marketing, Marketing, Marketing Strategy
Description :
- Direct the marketing operations for an $80m publically-traded corporation, creating and executing all strategic marketing plans to support overall increases in enrollment for the undergraduate, graduate and international divisions.
- Control an $11m marketing budget for online operations, international operations and 30 campus operations nationwide.
- Produced a 27% increase in overall inquiries using a strategic approach and marketing mix balance.
- Revamped paid search strategies which led to a decrease in cost per inquiry by 43% and successfully increased inquiry volume by 108%.
- Implemented a regimented SEO plan leading to a 56% Moz score increase and ultimately increasing organic website conversions by 42%.
- Created a new website and mobile user experience that drove a 29% conversion rate increase and a 21% bounce rate improvement.
- Organized and formulated all digital, traditional, social media, email nurturing and communication marketing plans for many degree programs including business, legal studies, nursing and other healthcare related fields.
- Developed and executed highly successful branded television and radio campaigns.
- Directed a significant transition to automated marketing software systems to improve the overall effectiveness.
Experience
10+ Years
Level
Senior
Education
BS
Director of Marketing and Communications Resume
Summary : Innovative, senior marketing professional with broad B2B and B2C experience encompassing strategic planning, brand definition, social media, digital and traditional placements, media planning and buying, qualitative/quantitative research, partnership and sales promotion development, visual merchandising, and new product introduction.
Skills : Digital Marketing, Product Marketing, Marketing Strategy, Marketing Communications, Marketing Research, Marketing Management, Microsoft Office, Advertising, Client Relations, Client Management, Client Relationship Management, Client Services, Client Service, Social Media Marketing, Digital Marketing, Digital Media, Digital Strategy
Description :
- Company spokesperson and liaison by providing face to face meetings, powerpoint presentations, video webinars, and print media.
- Conduct individual and group presentations with healthcare professionals and stakeholders.
- Build and maintain strong customer relationships, maintain consistent communication, and manage customer demands and expectations.
- Lead the implementation of annual marketing plans that result in consistent sales increases. This growth resulted in logistic care becoming relevant in dormant markets, for the first time in years.
- Droving the development and implementation of marketing strategies that resulted in improved efficiency and accelerated growth and profitability. One such strategy drove incremental, sales growth of 50% in markets representing nearly 60% of company profits.
- Signed over $2 million in new business, in three months, representing $5 million in expansion potential lead staff of eight people and effectively manage the annual budget of $5 million.
- Design and implement strategic internal and external communication and public relations plans that inform and engage stakeholders.
- Manage the marketing and communication budgets including preparing annual budgets.
Experience
10+ Years
Level
Senior
Education
MA
National Director Of Marketing Resume
Summary : Dynamic marketing director with over eighteen years of experience seeking a position with emphasis on market growth, team management and brand/content development. Proven track record of analytical, managerial, and interpersonal competencies, coupled with a keen methodical approach to issues.
Skills : Public Relations, Branding CRM, Customer Relationship Management, Excel, SEO, Website Design
Description :
- Served as National Director of Marketing for top-tier accounting firm specialty tax consulting provider.
- Created and implemented a firmwide annual marketing plan, including bi-annual all-hands management strategic planning sessions.
- National PL oversight of $1mm budget for all marketing efforts through targeted campaigns towards end users (BTC) and CPAs.
- Direct responsibility for communication cascade strategy focused on internal communications and intranet development and management.
- Oversaw complete redesign of www.Kbkg.com updating and rebranding to a modern and responsive site with specific attention to incorporate best practices in search engine optimization (SEO).
- Designed implemented a regional office focused marketing strategy in order to maximize and grow each regional (seven) office.
- Direct oversight and management of a cloud-based database of 700,000 relationship accounts within salesforce.com, including direct oversight of digital demand marketing strategy including implementation of marketing automation platform HubSpot, focused on landing pages, database, content email and social media automation.
- Managed multiple marketing channels including online search and display advertising, offline print and video advertising, direct mail.
Experience
10+ Years
Level
Senior
Education
MA
Director Of Marketing Resume
Headline : A proven leader in all aspects of go-to-market strategy and execution including; defining product, positioning, pricing and promotions. Dedicated to sales enablement and collaboration with marketing, product management, and development teams. A believer in the value and effectiveness of creative, out-of-the-box go-to-market strategies and innovative marketing campaigns designed to improve awareness and generate high-value leads.
Skills : Digital Marketing , Social Media, SEO, Website Design And Management, Marketing Collateral Design, Microsoft Office, Photoshop, Illustrator, InDesign, Hubspot, Salesforce.com, Google Analytics
Description :
- Transformed the marketing strategy and branding for resilient to include logo, website and collateral redesign. Established a stronger web presence, concentrating on the website redesign, writing and curating blogs and social media content. Website traffic increased by 80% and elevated firm image per vendor and clients.
- Responsible for planning, development, and implementation of resilient marketing strategy and communications, both internal and external. Develops marketing support materials.
- Coordinates at the strategic and tactical levels with sales, engineering and executive staff.
- Conceives strategies and tactics to raise rates of customer acquisition, retention, and cross/up-selling.
- Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic.
- Ensures that website content meets the requirements of business units and fulfills the needs of website users. Comfortable with backend website maintenance (HTML & CSS editing).
- Email marketing designs email marketing programs to support the sales team and increase customer.
Experience
5-7 Years
Level
Executive
Education
BBA
Director Of Marketing Resume
Objective : Marketing professional with fifteen years of experience in retail and consulting industries. Proven creative campaign leadership and team management. Knowledge of event planning, content marketing, social media management and email marketing. Excellent organizational skills, with expertise handling multiple projects efficiently and on deadline.
Skills : Advertising, Branding, Budget, Market Research, Marketing, Marketing Strategy, Management, Marketing Communications, Digital Marketing, Direct Mail, Brand Development, Web Design, Web Development, Graphic Design, Budgeting, Event Planning, Trade Shows
Description :
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Managed all marketing communication activities including print, radio, digital marketing, social media brand strategy.
- Developed annual sales and marketing plans, established monthly marketing campaign goals tracked key performance indicators.
- Created first ever marketing campaigns for theatre for young audiences productions.
- Started a program of outreach to 50+ cultural organizations in the Chicago area.
- Partnered with vettix.org to offer 100 tickets per production to serving and retired veterans.
- Created the first digital campaigns - including Facebook, Google Adwords.
- Worked within opentable.com to increase awareness of our location, its events, and to fold customer information into overall marketing initiatives.
- Coordinated a variety of public relations, marketing and fundraising activities, including media relations, collateral development, and advertising and direct mail campaigns.
Experience
2-5 Years
Level
Junior
Education
BA
Director of Marketing & Sales Resume
Headline : Hands-on, well-rounded, and functional marketing professional with varied experience across a broad range of industries, company structure and cultures. Extremely proficient in e-mail and content marketing to increase retention with a knack for working with IT professionals to ensure a best-in-class customer experience.
Skills : Digital Campaign, Digital Marketing, Marketing, Project Management
Description :
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
- Obtains market share by developing marketing plans and programs for each product; directing promotional support.
- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Influences present and future products by determining and evaluating current and future market trends.
- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
Experience
5-7 Years
Level
Executive
Education
MS
Director Of Marketing Resume
Summary : Passionate marketing and communications leader with over 10 years experience in strategic planning, campaign development, and lead generation with a belief in building brand recognition through a variety of marketing channels. Strong focus on process, logistics, and implementation within a fast-paced collaborative environment. Excellent interpersonal, communication, organizational, multi-tasking, and data analysis skills.
Skills : Digital Marketing, Product Marketing, Advertising, Event Marketing, Video Production
Description :
- Lead, develop and maximize all marketing efforts. Provide strategic marketing vision and leadership for the product launch.
- Strategize and develop all advertising budgets, ad placement, digital marketing strategy, spot production, promotions, copywriting and social media strategy and messaging.
- Optimize existing campaigns in support of top-line revenues, sales strategies, business needs and profitability objectives.
- Increased retail sales revenue from $15 million to $60 million in 7 years. Increased e-commerce revenue by 149% in 4 years.
- Drive and optimize sem and SEO programs: keyword discovery, keyword expansion, ad copy, content writing, ad grouping, landing page optimization, a/b testing and analysis.
- Developed, wrote and produced over 250 video productions for national commercials, DIY instructional videos, sales promos, trade show videos, employee education videos, social integration, and SEO friendly digital marketing videos.
- Developed contesting on social media to earn over 50,000 followers in 2 months on Facebook.
- Manage the creative development and messaging of 50 posts per week on various social media platforms.
- Launched a national couponing program to increase sales by 20% at Walmart.
Experience
10+ Years
Level
Senior
Education
BS
Director Of Marketing Resume
Objective : Successful marketing leader looking for a fast paced and strategically minded organization that values industry leading branding and marketing programs.
Skills : Product Marketing, Digital Marketing, Brand Management, Social Media Marketing, Public Relations, Internal Communications, Reputation Management
Description :
- Led marketing department with a responsibility for developing and implementing marketing strategy for the largest regional accounting firm. Managed a 3-person in-house team and outside contractors and agencies to meet strategic goals and business objectives while staying within budget.
- Responsible for a brand, creative website, digital, corporate communications, social media, and event planning.
- Led the collaborative development and implementation of strategies to increase awareness and generate leads for individual practice areas and the firm.
- Led award-winning (Hermes creative awards) website redesign to deliver better organic lead generation through SEO and inbound marketing principles.
- Responsible for creating a new visual brand identity and graphics standards, establishing and maintaining a consistent and compelling messaging and positioning.
- Built sophisticated digital marketing campaigns that fully integrated with social media, marketing automation, pr and offline activities. Developed and implemented an online lead acquisition strategy for a new service and generated a 240% increase in revenue in the first 6 months.
- Developed a content strategy to produce thought-leadership in various formats ranging from website content, white papers, e-books, webinars, blogs, and videos.
- Created content marketing and sales tools and advocated for a publisher-like mentality.
- Guide creative copy, design, advertising, video production, and message testing.
Experience
2-5 Years
Level
Junior
Education
BS
