Digital Marketing Manager Cover Letter Examples

What to Include in a Digital Marketing Manager Cover Letter?

Roles And Responsibilities

The primary responsibilities of a Digital Marketing Manager include running PPC campaigns, social media campaigns, guiding SEO analysts and digital marketing analysts, assigning topics to content writers, working with the design team to create promotional infographics, and tracking the website traffic through analytic tools.

Manage the content that the business posts to social media.
Develop strategies that drive customers to the website.
Improve the design, UX, traffic, and content of the website.
Create paid campaigns on social media platforms.
Maintain consistent brand messaging throughout all platforms.
Create email blast campaigns to target key customers.
Use advanced metrics to measure the success of a marketing campaign.

Education & Skills

Digital Marketing Manager skillset:

Strong knowledge of SEO guidelines.
Familiarity with using analytic tools.
Familiarity with third-party marketing tools.
Effective communication and interpersonal skills.
Leadership quality.
Good written skills
Data visualization.

Digital Marketing Manager Educational Requirements:

A Bachelor’s degree in any field. A Master’s degree in marketing, business administration, or any relevant field would be an added advantage.

Digital Marketing Manager Cover Letter Example (Text Version)

Dear Mr./Ms.,

This letter is regarding my interest in applying for the post of Digital Marketing Manager at [XXX Company]. My five years of experience in the field of digital marketing aligns well with the expertise and qualifications you are seeking at your company.

[XXX Company] is regarded highly for using innovative methods and advanced techniques in recycling electronic wastes. With the increasing levels of pollution, your company’s novel approach to help contribute to a sustainable future inspires me. I would be glad to be a part of your company.

I have been working as a Senior Digital Marketing Analyst for 4 years and as a Digital Marketing Manager for the past 1 year at [YYY Company]. I was promoted to the manager role due to my diligent efforts in increasing brand visibility across different platforms. My typical day-to-day activities include:

Set a budget and run PPC campaigns.
Check the effectiveness of each campaign and make changes accordingly.
Create an emailing list and run email campaigns.
Research new topics for blog articles.
Guide SEO analysts in researching keywords.
Approve content articles and infographics before publishing.
Track the website traffic and its source.

I handle a team of 11 members including SEO and digital marketing analysts, content writers, and designers. I have a stronghold on using different digital marketing tools such as Ahrefs, Google Adwords, Serpstat, and Google Keyword planner. With my technical expertise and relevant experience, I believe I would be a great addition to your team.

Thank you for your time and patience.

Sincerely,
[Your Name]

Tips

An effective Digital Marketing Manager Cover Letter should help the recruiter understand why you are the perfect candidate for the job. Your cover letter should not be a copy of your resume. Include specific incidents that reveal your skill set. Increase your chances of getting hired by creating an impressive resume using our Digital Marketing Manager Resume Sample.