Promotions Managers work in the advertising, marketing, and public relations departments of companies and organizations.
Employment of promotions managers is projected to grow 9 percent from 2014 to 2024, about as fast as the average for all occupations. As the economy continues to improve, businesses will continue to increase their promotional spending to attract new customers and retain existing ones.
The median annual salary for a promotions manager is $73,000.
What to Include in a Promotions Manager Cover Letter?
Roles And Responsibilities
- Designing and executing marketing programs to create awareness of our products and services.
- Supporting company events and product launches.
- Identifying opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
- Using the right marketing techniques to communicate our company’s message to potential clients.
- Conducting market research and analysis to evaluate trends, brand awareness, and competition ventures.
- Maintain a high level of consumer engagement through various channels.
- Foster relationships with media outlets, creative agencies and production companies.
- Creating and improving data collection systems to track client engagement with promotions, campaigns, and events.
Education & Skills
Promotions Manager Skills:
- Advertising, Branding and Promotional Activities, Budgeting, Campaign Management, Communication with Clients and Partners, Creativity and Imagination, Languages, Marketing Research, Negotiation Skills, Networking, Organizational Skills.
Promotions Manager Education Requirements:
- A bachelor’s degree in marketing or a related field is usually required for this position. After obtaining a bachelor’s degree, many employers prefer candidates with experience in promotions or event planning. A master’s degree in marketing may be required by some employers.
Promotions Manager Cover Letter Example (Text Version)
Dear Mr. / Ms. [Recruiter Name],
As a Promotions Manager with 10+ years of experience, I was thrilled to see [company name]’s need for a promotions manager—which fits perfectly with my skillset and experience.
I’ve worked in the promotions industry for over a decade, managing an average of 25 seasonal employees and three direct reports. I’ve overseen marketing campaigns for brands including [brand], [brand], and [brand]. I’ve also been working as an independent promotions consultant for the past three years.
I have a knack for developing promotions strategies that get results—and exceed expectations. Some of my achievements in most recent role include :
- Led a campaign that generated $13m in revenue—that’s $8m over the initial goal!
- Worked with internal teams to develop targeted promotions strategies that were directly tied to strategic business direction, resulting in a 16% increase in revenue.
- Created 7 promotions and events per quarter that attracted over 10,000 attendees, which generated new sales leads for the sales team.
- Launched a new campaign that was named Best Promotion by [prominent industry publication].
Additionally, I’m no stranger to working with high-profile brands, having managed events and media relations campaigns for dozens of Fortune 500 companies including [company name] and [company name]. My clients rave about my ability to connect them with top-notch talent, as well as my ability to manage high-pressure situations with grace.
I’d love the opportunity to discuss how we could work together to develop marketing campaigns that position [company name] as an industry leader in its field. I appreciate you taking the time to review my resume and cover letter. Please feel free to contact me if you have any questions or would like additional information from me.
Sincerely,
[Your Name]
Tips
When writing a cover letter for a promotions manager position, be sure to highlight your experience and skills in marketing, advertising, and public relations. Additionally, be sure to explain how you would be an asset to the company and what you can bring to the table.
If you have any experience working with sales or customer service, be sure to mention that as well.
Refer our Promotions Manager Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.
