Sales Support Cover Letter Example

Sales Support is the part of a company’s sales organization that assists the field sales team. They provide support to the outside, or field, sales force. Sales support can consist of clerical, marketing and technical staff members who work in a variety of settings including inside sales groups and customer service centers. They may work directly with customers or work behind the scenes to assist field sales representatives.

Sales support generally refers to those aspects of an organization’s sales function that are not primarily focused on selling but rather supporting and enhancing the performance of the sales function.

Write an amazing cover letter using our Sales Support Cover Letter Example and Cover Letter Writing tips.

Sales Support Cover Letter example

Sales Support professionals are employed in a variety of industries, including manufacturing, wholesale trade, retail trade, information, and professional, scientific, and technical services.

Sales support jobs are projected to grow by 5 percent from 2014 to 2024, according to the Bureau of Labor Statistics.

The median annual salary for sales support jobs is $43,020.

What to Include in a Sales Support Cover Letter?

Roles And Responsibilities

  • Preparing sales presentations, making contact with potential clients, helping with contract negotiations, and speaking at training sessions for new employees.
  • Providing information about product features, benefits, and cost to potential customers via email, online chat, and phone.
  • Provide support for sales representatives by scheduling meetings, giving presentations, and preparing materials for promotions.
  • Follows up on all sales leads, including those generated by other departments.
  • Providing training on how to use our products to new customers.
  • Helping existing customers troubleshoot problems with our products.
  • Inputting data into our CRM system (training will be provided).
  • Meeting or exceeding sales quotas set by the company.

Education & Skills

Sales Support Skills:

  • Excellent communication skills.
  • Good organizational skills.
  • Time management skills.
  • Conflict management skills.
  • Ability to work under pressure.

Sales Support Education Requirements:

  • Minimum requirement is High school diploma or GED.
  • However, some employers may prefer candidates who have at least some postsecondary education, such as a certificate or associate’s degree in business, marketing, or sales.

Sales Support Cover Letter Example (Text Version)

Dear Mr. / Ms. [Recruiter Name],

For the past five years, I have worked in various departments of the sales department at [Company Name]. In these roles, I have developed a deep understanding of how sales departments work and how to support sales professionals in order to meet their goals. I’ve also discovered that my natural strengths—my ability to communicate clearly and quickly, recognize patterns easily, and help customers feel understood—align perfectly with the role of a sales support team member.

I am excited to apply for the position of Sales Support Team Member at [Company Name]. I believe that my experience with [Company Name] has given me the skills and knowledge required to succeed in this position.

In my current role as a Sales Support Team Member at [Company Name], I am responsible for helping our account executives identify and solve problems with client accounts. My work involves reviewing accounts using data analyses tools, communicating with clients directly via email or over the phone, and reaching out to our account executives when issues arise.

My greatest strength lies in my ability to analyze data quickly and identify patterns that other people might miss. Because of this skill, I am often able to foresee potential issues with accounts before they become problems our account executives need to address.

My experience and skills would be an asset to [Company Name] and I hope to meet with you soon to discuss how we can work together. Thank you very much for your consideration,

[Your Name]


When writing a cover letter for a sales support position, be sure to highlight your customer service skills and your ability to provide support to sales representatives. Additionally, be sure to emphasize your experience with administrative tasks, such as data entry and organizing files.

If you have experience working with CRM software or other sales support tools, be sure to mention that in your letter. Finally, be sure to thank the employer for their time and consideration, and express your interest in the position.

Refer our Sales Support Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.



Customize Sales Support Cover Letter

Get hired faster with our free cover letter template designed to land you the perfect position.

Related Marketing & Sales Cover Letters