Territory Sales Representative Cover Letter Examples

Territory Sales Representatives are employed by companies to sell products in specific geographic areas.

The job outlook for Territory Sales Representatives is projected to grow by 5% from 2016-2026, and the median annual salary for this position was $56,570 in 2017.

What to Include in a Territory Sales Representative Cover Letter?

Roles And Responsibilities

Listening to customer requirements and presenting appropriately to make a sale.
Maintaining and developing relationships with existing customers in person and via telephone calls and emails.
Cold calling to arrange meetings with potential customers to prospect for new business.
Responding to incoming email and phone enquiries.
Acting as a contact between a company and its existing and potential markets.
Negotiating the terms of an agreement and closing sales.
Gathering market and customer information.
Representing their company at trade exhibitions, events and demonstrations.
Negotiating on price, costs, delivery and specifications with buyers and managers.

Education & Skills

Territory Sales Representative Skills:

Excellent communication skills and a great sense of humor.
Being highly organized, with time management skills.
Comfortable with numbers and handling money.
Good with people, including being able to deal with rejection.
Sales ability.

Territory Sales Representative Education Requirements:

Bachelor’s degree programs in business or marketing provide students with the basic skills they need to work as territory sales representatives.

Territory Sales Representative Cover Letter Example (Text Version)

Dear [Hiring Manager’s Name],

I am writing with enthusiasm about the Territory Sales Representative position, which I saw advertised through [Source]. In my current role, I have sold over $1.5M per year of consumables to retail stores in my territory. I am interested in using my extensive sales experience and knowledge of [Product] in the Territory Sales Representative position at [Company].

In my current role as Territory Sales Representative at [Company], I oversee a territory that spans across three states and is made up of 200 clients. My responsibilities include cold calling, following up on leads, building relationships with clients, negotiating contracts and closing deals. I work closely with the VP of Sales to ensure that all of our sales goals are met each month. In addition to meeting my monthly goals, I have expanded our database by cultivating new business opportunities.

My Achievements in this role include:

Increased territory sales from $85,000 to $115,000 in one quarter by developing and implementing new marketing strategies.
Received three consecutive awards for top sales performance in the district.
Grew territory from 12 to 20 accounts in one year by consistently exceeding company sales goals.
Created 20% increase in net sales for a 10-account territory by increasing focus on customer service and retention efforts.
Achieved 110% of monthly sales quota over a 3-year period with a company average of 100%.

Please feel free to reach out at any time if you would like additional information about my background or qualifications for this position. Thank you for your consideration; I look forward to hearing from you soon.

Sincerely,
[Your Name]

Tips

While writing an Territory Sales Representative cover letter, your should include your experience related to developing sales strategies, making presentations and providing support to customers. You should highlight some of your Cole sales skills and qualifications along with key achievements.

Once you’ve written a great cover letter, it’s time to start working on your resume. Refer our Territory Sales Representative Resume Sample for more tips on how to write your resume and accompany it with a strong cover letter.