A Channel Marketing Manager strives to promote the products and services of the company by developing and executing channel marketing programs. Some of the highlighting duties listed on the Channel Marketing Manager Resume include the following – keeping customers aware of the latest products and its features, handling sales contracts, monitoring marketing programs, coordinating the marketing team, planning digital campaigns, providing marketing guidance, performing market research, developing channel strategies; and carrying out competitor research for monitoring competing companies strategies.
Typically, hiring companies want a bachelor’s degree in marketing or sales, and the following abilities – strong interpersonal skills, marketing expertise, analytical abilities to monitor trends, the ability to coordinate projects and digital strategies, and computer skills. The candidate should also be proficient in using all the tools of the trade such as – MS Office and Analytics programs.
Summary : Channel Marketing Manager professional with more than 20 years of diverse experience and success in both domestic and international environments. Solid record of achievement driving revenue growth in the CPG (consumer package goods) and medical device sectors.
Tapped to provide strategic marketing and branding direction and cultivate deeper strategic alliance partners for G/S business units, overseeing demand generation, advertising, web content development, and marketing.
Stepped into newly create a role to take a 30-year-old established company's branding, digital, social and market presence to a new level.
Infused a new perspective to the company's outdated, somewhat obsolete, status quo, go-to-market strategy to enable G/S Solution to gain traction and engagement with shifting younger buyer demographics in the market.
Gave the marketing and online presence a facelift to present a more current, updated look and feel.
Incorporated compelling storytelling concepts into a market strategy to drive further prospect engagement.
Convinced executive leadership on the need to embrace social strategies that are relevant and critical in today's market.
Directed and coordinated new product launches across all product categories.
Experience
7-10 Years
Level
Management
Education
B.S.
Channel Marketing Manager Resume
Headline : Channel Marketing Manager professional with over 20 years experience in the financial services and defined contribution industry. Ability to manage and execute marketing and communication plans within a budget and required deadlines.
Skills : Brand Development & Awareness Go-to-Market Strategy.
Description :
Managed trade show participation and logistics, including the creation of displays, sales collateral, product samples and giveaways; booth shipments, and all public relations and advertising.
Distributed promotional announcement materials to inside and outside sales teams and track metrics of promotions, including conversions and creating follow-up lists for sales teams.
Drove quarterly planning to secure high-impact placements across consumer touchpoints.
Led brand strategy of 12ft Display at Best Buy, driving revenue & category growth of 80+%.
Managed inside sales staff (technical sales specialists, project managers, customer service representatives, and administrative staff) for three New England sales offices.
Provided support to Marketing Management with key category management projects with Lowe's Companies to improve sales, profit, and year-on-year sales performance.
Developed engaging content for partner-driven demand generation campaigns, channel collateral and selling platforms like Amazon and Etailers.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Arts
Channel Marketing Manager Resume
Headline : Over nine years of Microsoft experience, built impactful partner communities, effective readiness plans, and successful marketing campaigns for partners, customers, and the field. The combination of her consumer product management and technology marketing background gives her a solid foundation in both strategic planning and pro-active execution.
Spearheaded the development and successful execution of marketing programs and campaigns to drive sales and operating income.
Utilized voice of the customer to determine needs attributed to overall user-experience.
Drove the introduction of new products, product categories, and services within multiple channels and markets to maximize market share and customer acquisition.
Created and implemented value-add propositions to positively differentiate from current and future competition.
Evaluated and reported on market trends and competitive landscape to executive management to identify new business opportunities.
Conceptualized and project managed the development of sales tools such as product recommendation guides, brochures, flyers, other sales collateral, bundled samples of products, quick reference guides, cross-reference guides, and distribution to each sales representative.
Developed promotions from ideation, approvals, forecasts, collateral, and lists for targeted outbound calling.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Arts
Channel Marketing Manager III Resume
Headline : Passionate marketing professional with extensive experience in thought leadership, brand development, customer experience, strategic partnership, retail marketing, and product life cycle of consumer-facing brands. Proven track record of being an effective, results-driven, team player.
Defined and executed the go-to-market strategy for AV Specialty, Custom Integrator & CE partners.
Drive cross-functional collaboration with account managers, retail partners & 3rd party vendors.
Developed account-specific marketing initiatives to support new product and software launches.
Researched viability of new distribution partners to drive new HH penetration & channel revenues.
Co-managed a team of one channel marketing specialist and coordinator.
Oversee strategic planning to grow market share & revenue for key AVS regional retail, Custom Integrator, and CE partners.
Developed go-to-market plans focused on in-store programs, visual merchandising, CRM, advertising, online sales, and consumer demonstration.
Experience
5-7 Years
Level
Executive
Education
Business Administration
Channel Marketing Manager II Resume
Summary : Ability to lead, train, and maintain an enthusiastic staff. Proven skills to seek out potential sales in new markets. A management and marketing professional with over 10+ years of domestic and international experience. A self-starter and proactive team player with strong communications, organizational, project management, and interpersonal skills.
Skills : Outlook, Adobe Photoshop, OMS, Google PLA, Twitter, Pinterest, Facebook, SEO.
Description :
Built new projection screen businesses with Professional Audio Video and Custom Install channels through product launching and brand positioning.
Promoted marketing strategies and tactics that specifically targeted each channel to generate sales growth.
Associated with interdepartmental personnel and outside client management to guarantee applicable execution of all value-added promotions.
Utilized a minimal marketing budget to help generate maximum growth annually.
Worked closely with the sales department to develop integrated marketing programs for all channel resellers.
Managed the development and creation of sales support materials for all partnership opportunities.
Provided reports composed of analytical information collected on market trends, competition, new products, and pricing in the industry.
Experience
7-10 Years
Level
Consultant
Education
MS In Marketing
Channel Marketing Manager I Resume
Summary : Marketing generalist and senior copywriter looking to obtain a position where utilize the experience, skills, and education obtained and apply it to the success and productivity of an organization.
Skills : Strategic Marketing, Marketing Management, Public Relations.
Description :
Responsible for all marketing materials and tools for the Channel Sales department, including all marketing collateral, contact database management, and market research.
Led and managed informational WebEx sessions and presentations to drive demand for specific products and improve partner engagement.
Used E-Campaign to conduct email marketing campaigns.
Developed Excel editable version for partner customization.
Obtained new skills in Excel with advanced formulas and macros.
Assisted in the launch of the card printing service bureau, creating all marketing materials and new campaign development.
Established and led Lowe's marketing team, hiring resources, setting processes, and leading monthly service and product and marketing programs for top customers.
Experience
10+ Years
Level
Senior
Education
B.A. Of Communications
Channel Marketing Manager I Resume
Summary : Over 15 years in corporate marketing management and business development for Fortune 500, mid-size, and start-up companies. Success in key industries: healthcare, technology, automotive, retail, and consumer-packaged goods.
Delivered multiple customer initiatives including line reviews, marketing programs, and advertising.
Led new product processes and market launch scheduled for 1,000 new SKUs.
Strategically managed $20M in customer merchandising, in-line programs for various retail channels and national accounts.
Created professional marketing identity while delivering simultaneous customer programs including innovative merchandising, lifestyle graphics and messaging, consumer tools.
Established a new corporate New Product Development process and tracking.
Reduced NPD schedules by 30%.
Experience
7-10 Years
Level
Management
Education
Bachelor Of Business
Channel Marketing Manager Resume
Headline : Channel Marketing Manager professional having 8+ years of experience in Brand and Channel Marketing, encompassing Campaign and Communications Management, Digital and Social Media marketing and engagements, as well as running PR campaigns.
Skills : Marketing Automation, Salesforce.
Description :
Conceived, developed, and implemented channel growth incentive Powered by Performance that achieved $60M in incremental sales.
Directed $16M distributor marketing program impacting $1.2B in sales.
Participated in the development and implementation of a business-to-business channel extranet.
Re-engineered business processes to provide customer support, product selection, order entry, and order management.
Conceived concept and led a team that developed an on-line co-op reporting and marketing support catalog utilized by 3,500 users.
Developed and implemented new improved distributor product/pricing authorizations.
Managed $60M in business while improving productivity, taking market share, and exceeding quota.
Experience
5-7 Years
Level
Executive
Education
MBA In Finance
Channel Marketing Manager/Representative Resume
Summary : Accomplished marketing communications Channel Marketing Manager/Representative professional with experience in multi-channel, global marketing management, Recording of success in strategic marketing plans, event management, internal and external communications, product branding, and channel/product management.
Skills : Marketing Communications, Marketing Strategy, Public Relations.
Description :
Manufacturer and Marketer of Heath/Zenith branded products Partner with National Account Managers on business reviews for Lowe's account to meet business objectives.
Shared growth vision and obtains category captain position in all categories.
Developed an ongoing promotional plan/calendar in collaboration with Sales and Marketing team members.
Collaborated with Marketing Product Manager to develop and execute launch plans for new product introductions through Product Line Reviews and/or customer meetings.
Ensured on-time and on-budget execution of new product market launches.
Defined customer product and promotional pricing based on customer programs.
Responsible for gross to net budget and improving account profitability by utilizing the P&L document.
Experience
7-10 Years
Level
Management
Education
Bachelor Of Arts
Channel Marketing Manager Resume
Objective : Strong product marketing and sales experience. Relentless desire to succeed. Ambitious, diligent, and determined. Effective oral and written communication skills.
Skills : Marketing, Cross-Functional Team Leadership, Marketing.
Description :
Conceived, developed, and implemented channel growth incentive that achieved $60M in incremental sales.
Directed $16M distributor marketing program impacting $1.2B in sales.
Participated in the development and implementation of business-to-business purchaser extranet.
Re-engineered business process to provide customer support, product selection, order entry, and order management.
Conceived concept and led a team that developed an on-line co-op reporting and marketing support catalog utilized by 3,500 users.
Developed and implemented new distributor product/pricing authorizations.
Field Sales Operations Supervisor Managed $60M in business while improving productivity, taking market share, and exceeding quota.
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