Community Relations Director Resume Samples

Description :

1. Responsible for developing and executing a community relations outreach program to further strengthen the community ties of 31 McDonalds restaurants for four franchise owners. Success achieved through a combination of intensive marketing efforts including digital, media relations, special events, public relations and partnerships with schools and local community organizations.
2. Coordinate advertising in local papers and outlets along with tribune insert, direct mail, and school newspapers.
3. Developed social media strategy and manage Facebook pages utilized for posting events and uploading pictures.
4. Executed a successful digital media (texting) campaign. Developed customer database by setting up e-mail accounts for all freeman restaurants. E-mails are collected and customers are contacted via e-blasts through constant contact about upcoming events and promotions. (1676 contacts). 
5. Actively involved in the chamber of commerce and business associations for owner/operators.
6. Canvas local businesses using bog (be our guest) cards in an effort to increase the customer base for both new and existing restaurants.
7. Forge relationships with local elementary, middle and high schools to present store tours, lunch programs, fund-raising, and Ronald programs.
8. Planned and executed the public relations plan for the groundbreaking ceremony for the freeman Glenview location. Contacted and worked with village officials, McDonald's personnel, and press.

Experience

7-10 Years

Level

Management

Education

BS Marketing

Description :

1. Maintain and/or improves upon the occupancy level of the community in accordance with the marketing and business plans. Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports and achieve desired community occupancy goals.
2. Manage the sales process by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about the community services and programs.
3. Respond promptly to every telephone call, email, and internet or in-person inquiry. Complete weekly follow-up calls, letters, and tours as defined by the community marketing plan.
4. Coordinate and complete all activities needed for a sale and convert deposits to move-ins, including, but not limited to, visiting the prospects home, health care providers, or other locations to conduct initial assessments or sales presentations and ensuring that the required forms are completed by the prospect, his/her physician and family prior to the move in.
5. Keep management and other key associates abreast of the status of all prospective move-ins. Track and record.
6. Develop and maintain relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
7. Provide information and conduct presentations about community services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral.
8. Effectively manage community inventory and look for opportunities for increasing revenue and creating other.
9. Represent the community and increase awareness through participation in outside events, professional groups, and community involvement in the local market.
10. Use relevant community knowledge and research to plan, coordinate, and implement monthly prospect and/or referral source activities and events as specified by management and the community marketing plan. Follow up and execute sales process with all leads from events.

Experience

2-5 Years

Level

Senior

Education

BS Marketing

Description :

1. Designing and implementing comprehensive strategic marketing plans to meet occupancy and revenue goals.
2. Developing and maintaining professional relationships with hospitals, state agencies, skilled nursing facilities, deaf, deaf-blind, and hard of hearing advocates and organizations, clergy, and other senior service providers.
3. Organizing, updating, and maintaining a database of information on active leads and professional referral sources.
4. Tracking marketing and sales activities daily in the database, including notes from all conversations, emails, and visits.
5. Generating statistics from the database to analyze and improve the allocation of marketing resources and efforts.
6. Training management on the software to enter their activities, coordinating our efforts and maintaining accurate information on all lead and referral source development.
7. Ensuring that all new inquiries are responded to and handled properly and timely, with appropriate follow-up plans.
8. Serving as the first point of contact for new inquiries, being available 24/7 for questions on mobile phone.
9. Daily monitoring of the community for safety, appearance, odors, maintenance issues and repairs.
10. Writing and revising press releases and ad copy for print, online and email marketing campaigns, monitoring ROI.
11. Providing comprehensive information about senior living, specialized resources, and state financial aid programs.
12. Working closely with the department of human services, aging and people with disabilities program supervisor, case managers, service screeners and intake workers to understand criteria and application process for individuals to receive Medicaid funding from Oregon state for long-term care. Developing protocols for out-of-state applicants.

Experience

2-5 Years

Level

Executive

Education

Economics

Description :

1. Responsible for ensuring the highest quality of customer service is provided to residents within the community.
2. Responsible for providing tours and leasing information to potential residents and/or their families, including negotiating and signing of lease.
3. Coordinate the flipping of apartments with painters, carpet cleaners, and installers, housekeeping and maintenance departments.
4. Research area senior living communities to ensure competitive pricing.
5. Assist the executive director with bank deposits, posting rent checks to residents accounts, approving invoices for payment, auditing employee payroll, and preparation of monthly reports.
6. Assist the executive director with the interview and hiring process of new employees.
7. Responsible for planning and execution of networking and marketing events.
8. Provide support for special events and social activities when needed.
9. Create tactful correspondence to residents concerning lease violations, rent increases, etc.
10. Provide support and guidance to potential residents and their families.
11. Assumes responsibility for the community in the absence of the executive director.

Experience

7-10 Years

Level

Senior

Education

BA Communications

Description :

1. Responsible for ensuring all sales, marketing, and public relations goals of the community are met.
2. Creating public awareness of the community through networking with hospitals, churches, health professionals and other professionals in the local community, and development and implementation of a comprehensive marketing plan within company and budget guidelines.
3. Responsible for lead generation and to maintain all lead documentation and lead management.
4. Conduct community relations and customer service training with community staff.
5. Ensure proper handling of all tours and/or phone inquiries for prospective new residents and family members.
6. Plan and implement community relations program that consists of weekly outreach plan, quarterly market plan, event planning, media management and promotional supplies usage.
7. Establish and maintain professional relationships with medical professionals and community referral sources.
8. Complete and submit a market plan and market review to appropriate individual on a timely basis.
9. Oversee the resident move-in process to assure the required documentation is completed in a timely manner.
10. Meet with executive director weekly to review community relations/lead activity.
11. Motivate employees through staff appreciation, recognition, and incentive programs. Promote positive employee relations.
12. Coordinate community functions including family gatherings, socials, and open houses.

Experience

2-5 Years

Level

Management

Education

General

Description :

1. As the community relations director, Accountable for growing occupancy in a census challenged environment and improving resident retention.
2. Attained competitive advantage by having a neurologist round at the building.
3. Initiated a monthly coaching group with a psychologist for spousal caregivers resulting in better resident retention.
4. Collaborated with the directors of case management for memorial city hospital and west Houston medical center to write a compassion fatigue program for their staff.
5. Presented to multiple employee assistance programs audiences, the largest being Halliburton, on surviving caregiving.
6. Developed a successful staff training program to ensure inquiry continuity when I was offsite.
7. Build and develop sustainable relationships with essential referral sources.
8. Differentiate the community from the 8 other facilities in the immediate area.
9. Position the company and the community specifically as experts in the field of dementia care.
10. Work closely with the other department heads to ensure a seamless move in process for the resident.

Experience

2-5 Years

Level

Senior

Education

BA

Description :

1. Responsible for the overall sales effort of the community and for meeting budgeted occupancy goals.
2. Establishing strategic sales and marketing plan to help achieve budgeted census objectives. Monitor the effectiveness of results and take corrective action to guarantee that occupancy goals fall within designated guidelines.
3. Meet one-on-one with prospective residents and their families to determine needs and provide education on the benefits of a move to assisted living.
4. Maintain a detailed customer database in order to nurture the relationship with the potential resident and their family decision makers from their initial inquiry through move-in.
5. Tour prospective residents through model apartments and discuss features, benefits, size/layout of rooms, available services, associated fees, and terms of the lease. Help to identify, address and overcome any barriers that might prevent a qualified resident from making a move.
6. Work with prospective resident and their family to complete a lease agreement and collect the rental deposit. Continue to follow up with the family and/or physician to gather all necessary move-in information and to keep the sales process moving forward.
7. Educate the medical community and other key referral sources about the assisted living industry and the advantages to encourage appropriate resident referrals.
8. Establish and maintain relationships with industry influencers and key community and strategic partners, such as Alzheimer's Association, Parkinson's foundation. Serve as a liaison with these agencies to create goodwill for and provide education about meridian senior living of Placentia.
9. Oversee and evaluate the local aging services market and identify opportunities to meet changing market conditions. Adjust sales and marketing strategy to ensure meridian senior living remains a competitive force in the marketplace.
10. Ensure compliance and understanding of all regulations regarding residents’ rights.

Experience

2-5 Years

Level

Consultant

Education

MBA Science

Description :

1. Responsible for maintaining all occupancy standards, accomplished through a combination of outreach, events and cultivating relationships with prospects, families, and professionals.
2. Provide for a high level of customer service to residents, team members, and professionals.
3. Responsible for planning and directing marketing functions to maintain budgeted occupancy for the community.
4. Achieve and maintain budgeted occupancy and report census accurately and timely each week.
5. Accurately maintain the community database by entering information about new inquiries, advertising campaigns, and community center events.
6. Record a consistent and appropriate follow-up communication with inquiries and prospective residents.
7. Accountable for manage entire sales process, including but not limited to, telephone inquiries, tours, deposits, and move-ins.
8. Consistently identify, develop and maintain relationships with any and all potential referral sources and conduct on-going outreach visits as appropriate.
9. Research and maintain current information on the local competition and new services and competitors entering the marketplace and report findings to the executive director and vice president of sales and marketing.
10. Assist the management team in completing the necessary move-in paperwork ensuring a smooth transition for the resident and acting in compliance with company policies and appropriate state licensing regulations.

Experience

2-5 Years

Level

Executive

Education

MBA Marketing

Description :

1. Administering and managing three major projects to raise organizational awareness for local nonprofits. I spearheaded a human resources and project manager program to allocate several substantial grants to local organizations, which resulted in raising their donor bases by 50% or more. 
2. Collaborated with state leaders to create a self sustaining financial measure for donor based growth.
3. Strengthened community relationships amongst statewide human rights agencys.
4. Skills supervised 8 teams and managed a statewide event that hosted 4,000+ arizonians.
5. Business management and brought national speakers to arizona to promote pro-life issues.
6. Enhanced statewide relationships and communication amongst non-profit.
7. Team building hosted subject matter trainings for organizational leaders and volunteers.

Experience

5-7 Years

Level

Senior

Education

HR

Description :

1. Communicates weekly with the advertising agency to ensure ads are being sent in a timely manner as well as proofed for correct information.
2. Stepped in for assistant executive director while she was on medical leave and performed many of her duties such as marketing and ordering of advertising materials etc.
3. Schedules tours and appointments with all interested parties considering a move into the facility.
4. Communicates daily with all departments within the community to facilitate a move in provides admin support to both executive director and assistant executive director.
5. Responsible for issuing initial charges upon move in responsible for weekly meetings to professional referrals.
6. Tracks training hours and schedules for all care staff, ensuring compliance with state inspection guidelines.
7. Records detailed, sensitive, healthcare information on medical charts for all residents.
8. Develops preliminary mental health assessments on residents showing signs of dementia.
9. Communicates daily, both verbally and in writing, with resident family members.
10. Responsible for enforcing policies, assigning daily operational tasks, and disciplinary actions for staff.

Experience

10+ Years

Level

Senior

Education

MBA

Description :

1. Provide an intradepartmental and interdepartmental flow of information, according to existing policies and procedures.
2. Maintain a working familiarity with admission criteria and any other pertinent hospice issues.
3. Evaluate patients and families for admission to tapestry hospice utilizing admission criteria, guidelines and approved policies and procedures.
4. Work cooperatively with other admission team members to provide information about services and other appropriate community resources to address the verbalized need for assistance.
5. Provide the initial patient/family assessment, incorporating social, spiritual, cultural, physical, and biological components and appropriate nursing intervention.
6. Consult and collaborate with other professionals to promote quality patient care.
7. Communicate accurately and completely with physicians, staff members, patients, and families.
8. Provide appropriate and consistent feedback to referral sources, physicians, patients and families.
9. Maintain a regular contact with discharge planners, social workers, hospitals, nursing homes, assisted living facilities and other referral sources to facilitate the referral process.

Experience

2-5 Years

Level

Executive

Education

Management in Marketing