Integrated Marketing Manager Resume Samples

As an Integrated Marketing Manager, the professional will use a variety of disciplines to create a sound and unified corporate brand that is outstanding and unique. Job functions listed on the Integrated Marketing Manager Resume are – synchronizing with a variety of teams and departments to ensure various functionalities, preparing required presentations for customers, using various strategies to combine marketing processes; designing and tracing all the best practices implemented for all marketing communication activities; planning various evaluation management procedures, assessing daily and weekly publications, developing all promotional materials and collaborating with different teams to assure timely release of new products; and handling a variety of editorial bureau calendars.

Since this position is often highly competitive, companies prefer those with the following skills and abilities – the ability to demonstrate an array of skills – superior writing, editing, and oral skills; the ability to build rapport with internal stakeholders; excellent team-building skills, budgeting skills, and awareness of latest marketing techniques. A master’s degree in marketing is considered highly advantageous.

Integrated Marketing Manager Resume example

Integrated Marketing Manager Resume

Headline : Experienced media and marketing professional with a unique 360 perspective across client, digital, agency, network, and Influencer marketing. Expertise in integrated marketing production and execution with a proven ability to strategically align partner goals and objectives to create successful marketing initiatives.

Skills : Leadership, MS Office.

Description :

    1. Led the strategy, implementation, and measurement of Rocket Fuel's key To say Jackie is intelligent marketing and product initiatives.
    2. Cross-functional team using a data- and detail-oriented would be driven multi-channel approach designed to increase market awareness and revenue.
    3. Developed quarterly campaign themes, content selection and usage, timing works very efficiently and and cadence of marketing tactics, program management across marketing channels, easily identifies areas where and ownership of the success metrics.
    4. Defined and executed account-based marketing plans and commercial insights that for better results.
    5. Created and enhanced agency and client relationships.
    6. Provided regular reporting to clients of media performance, KPI, ROI and other metrics.
    7. Measured, analyzed and optimized consumer campaigns.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
MS


Integrated Marketing Manager Resume

Headline : Accomplished Integrated Marketing Manager professional with broad business experience, encompassing strategic planning, qualitative and quantitative research, media planning and buying, creative development, interactive marketing, database and direct marketing, professional development, and public relations with the ability and skill set to provide creative, innovative, enthusiastic, and forward-thinking leadership in a team environment.

Skills : Graphic Design, Adobe Design Suite , AutoCAD, Microsoft.

Description :

    1. Integrated Marketing Manager working for a traditional and digital media buying agency.
    2. Responsible for helping develop, implement and measure strategic integrated marketing campaigns for a variety of clients.
    3. Developed creative assets for television, radio, print and digital ad campaigns.
    4. Planned, negotiated costs, and buy media across print, broadcast, out-of-home and digital platforms.
    5. Made sure that all client's communications efforts - from PR, to marketing, to visual, to social media--are aligned with planning goals.
    6. Worked with clients to develop and track media and marketing budgets.
    7. Coordinated launch of media campaigns with marketing, communications, and sales departments.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
Master Of Business Administration


Integrated Marketing Manager Resume

Objective : Analytical, efficient, and tech-savvy multifunctional project manager, with over 5 years' experience managing accounts, data, people, and digital content in media/entertainment. Additional experience in creative, marketing, sales, and video production. Infectiously positive attitude with a penchant for efficiency, simplicity, and utility.

Skills : Microsoft Office, Adobe Design Suite, SwishMax4.

Description :

    1. Managed all aspects of internal and external marketing communications initiatives for a leading global provider of secure cloud and hosting services.
    2. Provided counsel to senior management on communication policy, acting as the primary contact for the development of voice-consistent integrated marketing campaigns.
    3. Developed strategic marketing plans to enhance the Datapipe brand story and worked cross-functionally to articulate brand platform, value propositions and core messages to multiple vertical segments, as well as employees.
    4. Oversaw marketing communications initiatives to increase brand awareness, promote products and drive channel leads for revenue growth.
    5. Managed website content, public relations initiatives, development of collateral and promotional material, direct marketing campaigns, and trade shows and events.
    6. Directed and managed blog postings and social media programs - LinkedIn, Twitter, Facebook, Google+ and the Datapipe Blog - to educate, engage and assist clients and prospects worldwide and ultimately drive traffic to the website.
    7. Familiared with WordPress, HubSpot, and company Content Management System.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
MS

Integrated Marketing Manager Resume

Headline : Supporting Senior Manager and team in all aspects of the go-to-market process, including strategic planning, development of seasonal calendars, creation of assets, and deployment across channels in the US and globally.

Skills : Photography, Video Production.

Description :

    1. Dedicated to improving student outcomes via training and support for teachers Integrated Marketing Manager Oversaw marketing and conference communications for the organization.
    2. Identified potential customers, developed strategies for attracting these constituencies, and executed tactics that grew membership.
    3. Created and implemented an integrated marketing campaign to drive participant and exhibitor attendance at educator conferences.
    4. Developed conference branding, advertising, and pre-conference and on-site guides.
    5. Designed exhibit booth and bookstore layouts and visual merchandising.
    6. Organized and managed general sessions.
    7. Hired by the organization due to successful agency work with Spring & Company.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
MS

Integrated Marketing Manager Resume

Headline : Highly efficient, strategic Integrated Marketing Manager with 7+ years of experience in developing integrated, culturally relevant, 360-degree marketing initiatives for global brand and agency clients. HIGHLIGHTS Lead the strategic direction and successful execution of $1MM+, multi-tiered programs for clients to include Coors Light, Chevrolet, and currently McDonald's.

Skills : Microsoft Office, JIRA, Workamajig, Photoshop Marketing, Integrated Marketing, Branding, Rebranding, Sales, Television, Broadcast, Media, Digital Media, Project Management.

Description :

    1. Oversaw integrated planning and execution of digital and traditional media campaigns Microsoft Cloud Enterprise business.
    2. Responsible for managing over $100M in Fiscal media budgets across display, TV, out of home, print, mobile and social media.
    3. Primary key contact with clients and external agencies on all planning and marketing initiative programs/campaign needs.
    4. Led a team of two media assistants and a media planners.
    5. Responsible for overseeing their growth and development in the company.
    6. Successfully launched MSFT's first Cloud Enterprise campaign.
    7. Developed best practices for a media agency and creative agency workflow.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
GED

Integrated Marketing Manager Resume

Headline : Assisting in the briefing and execution of marketing deliverables to ensure on-time execution and alignment with brand standards, and also Partnering closely with marketing managers in wholesale, social, PR, paid media, global regions, etc. to drive clear and consistent communication internally and effective marketing programs externally.

Skills : Email Marketing, Digital Marketing, Multi-channel campaign.

Description :

    1. Helped increase the brand lift of MSFT cloud products across B2B clients.
    2. Grew membership by 10% with an internal marketing campaign that delivered a 30% response rate and by 8% with an external campaign encompassing print, direct mail, and email.
    3. Acquired 500 new members with a successful referral program informed by research and analysis indicating the power of testimonials.
    4. Developed and managed the creation and editing process of white papers, case studies, technical briefs, Q&As, PowerPoint presentations, brochures, eNewsletters, and other pieces of collateral to support sales channels, enhance business development efforts, and ensure client-focused and brand-compliant communications.
    5. Managed events and trade show programs, including an inventory of booth properties, graphics, premiums, and literature.
    6. Managed internal and external vendors, including accurate scope definition and timely completion of milestones.
    7. Managed creation and development of strategic program frameworks for Europe, India, and China with a primary focus on the Public Sector and a secondary focus on Retail.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
MA

Integrated Marketing Manager Resume

Summary : Highly qualified communications and program management professional with over 16 years of experience. Skilled at seeing the big picture and identifying tasks to facilitate on-time and cost-efficient completion of projects. Known for enthusiasm, follow-through, and fostering collaborative relationships to resolve concerns and ensure program/project success.

Skills : Project management, Integrated marketing, Branded entertainment, Strategy execution, Sponsorship activation, Custom Decks, HTML, Basecamp, WordPress, Production management, Consumer marketing.

Description :

    1. Tracked SQL for Networking was more or less $0 in FY14, $124M in FY15, and $100M in Q1 FY16.
    2. Lead marketing manager for all integrated marketing, strategic planning, and budgeting for global Service Provider networking solutions.
    3. Created the top-performing campaign, Running Out of Bandwidth, out of all the Cisco campaigns executed in Q4 FY 2014.
    4. Collaborated across multiple disciplines: launches, events, social media, web, and digital, to achieve target objectives and metrics.
    5. Tracked and measured campaign results for the first quarter in the market included 645,318 impressions and 2,347 registrations with a cost per registration of $45.67 (compared to the average in Q4 of Strategically plan, develop, and execute comprehensive, end-to-end customer journeys ensuring theatre integration and alignment.
    6. Developed robust, high-impact, personalized experiences to drive engagement and loyalty among customers.
    7. Delivered and optimized the full communications mix to exceed desired results.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
BA In Communications

Integrated Marketing Manager Resume

Headline : Innovative Strategic Marketing Leader who creates integrated, customer-specific brand campaigns that deliver results. Expert at analyzing markets, understanding customers, and then sending the right message, to the right audience, through the right channel to achieve customer engagement, loyalty, and online and in-store sales. Skilled project/process manager who defines objectives, crafts project plans, assembles teams, engages stakeholders, and manages execution to ensure initiatives are delivered on time and budget.

Skills : Marketing Strategies, Project Manager, Account Management, Content Strategy, Translations, Consumer Insights, Vendor Management.

Description :

    1. Responsible for defining B2C marketing strategy and managing member engagement for clinical and intervention programs for the consumer experience group.
    2. Developed marketing plans and business cases grounded in analytics and research that optimize the consumer's journey within Optum services.
    3. Led content strategy across channels (specifically email, website, and direct mail).
    4. Managed and executed strategic plans.
    5. Acted as a liaison between product, creative and vendor partners to ensure effective development and implementation.
    6. Created process plans to gather required inputs, outputs, and interdependencies.
    7. Provided creative direction, manage internal and external resources.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
BS

Integrated Marketing Manager Resume

Summary : Over 10 years of B2B and B2C marketing experience across multiple channels and industries including high-tech electronics, software, finance, advertising/media, and manufacturing. Able to lead available resources and cross-functional teams in the execution of small to very large-scale marketing programs that generate leads, support sales, acquire new customers, and support corporate objectives and revenue goals.

Skills : End To End Marketing Project Management, Email Marketing, Webinars, Videos, SEO, Social Media, PPC, Lead Gen Programs, Analyst Relations, PR, Content Marketing, Web Site Management, And CMS.

Description :

    1. Managed local and nation-wide integrated marketing initiatives.
    2. Developed & implemented strategic & tactical marketing programs that supported a wide range of corporate objectives with a focus on lead generation and customer acquisition.
    3. Programs cumulatively acquired over 3,000 new customers, contributed to over $3 million in incremental annual revenue, and achieved a minimum ROI of $7 to $1.
    4. Developed and managed direct marketing budgets of $1.5 - $2M.
    5. Responsible for stimulating the lead generation, new customer acquisition, brand awareness, and overall value perception.
    6. Designed & implemented successful integrated direct marketing programs for all Dex One brands including AT&T, Century Link, and Qwest in over 700 markets across 28 states.
    7. Developed a Thought-Leadership webinar series designed to strengthen and nurture prospect relationships that generated over 500 highly qualified leads (a 23% response rate) over a six-month period and established measurable program objectives, metrics & testing scenarios.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
BS

Integrated Marketing Manager Resume

Objective : Five years of experience in multichannel integrated marketing while working both in the US and Europe. Luxury goods, digital marketing, analytics, shop geolocation, e-commerce, events/tradeshow, managing and hiring staff, startups, cross-cultural teams, and social marketing across paid and sponsored media. Schengen passport holder. Fluent in Spanish, and Portuguese, and understanding of French, and Dutch.

Skills : MS Office, Developing Skills.

Description :

    1. Launched new e-commerce site and assisted with a complete rebrand resulting in increased sales and user enrollment by 40% Established KPIs from competitive analysis while reporting on multichannel performance.
    2. Oversaw and a hired staff of 5 for start-up launch.
    3. Leveraged domestic and international marketing and sales data to improve results from company mailings, marketing programs, and sales initiatives.
    4. Developed content strategies, social campaigns, and mobile-friendly design, resulting in a 40% enrollment increase.
    5. Built relationships with accounts via project collaborations, trade shows, and VIP special events.
    6. Devised effective strategies to drive online traffic in the US and Latin American markets and increased e-commerce sales via social shopping.
    7. Monitored & measured program results & ROI.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
MS