An Online Marketing Director, also known as a digital marketing director, is responsible for generating brand awareness, generating higher traffic numbers, and implementing online marketing strategies. The following duties are often listed on the Online Marketing Director Resume – coordinating with the sales and marketing team, promoting new and existing company products and services; planning and implementing the overall digital marketing strategy, managing strategies, managing and training the team members, managing and overseeing different digital marketing channels; measuring ROI and KPIs’ preparing digital marketing budgets, measuring and managing online contents; and anticipating sales performance trends.
As this is a senior-level role, the following skills are essential to get the job done – in-depth knowledge of different digital marketing channels; good knowledge and experience with SEO, Google analytics, and CRM software; basic knowledge of web design procedures, and experience in developing and implementing digital marketing strategies. Most successful resumes mention a Master’s degree in marketing and several years of work experience.
Summary : Online Marketing Director with a focus on branding, content creation and management, analytical SEO, paid search, and social marketing.
Skills : Microsoft office, Adobe Design Suite, Search Engine.
Description :
Responsible for company fulfillment of on and off-site SEO, implementation and support of industry standard SEO best practices while investigating and analyzing creative strategies to increase companies visibility.
Developed search opportunities and visibility strategies for company.
Researched in- depth customer surveys, interviews, strategic data analysis and critical project plans focusing on timely execution.
Created and confirmed site architecture and site map for companies website working closely with Managers Content and Development Responsible for all corporate website implementations.
Included complete design, development and maintenance on ongoing bases.
Created and led the content optimization strategy for companies specific content recommendations, blogging objectives article creation and syndication, as well as video and press release optimization.
Worked closely with Department Executive heads, to understand their marketing objectives and strategies.
Experience
10+ Years
Level
Senior
Education
Marketing
Online Marketing Director Resume
Summary : Accomplished online executive with proven ability to develop, implement and execute online strategies to achieve business objectives as a client and solutions provider Design, launch and optimize marketing campaigns to acquire customers at targeted CPA or online goals Extensive knowledge of online marketing solutions and platforms to maximize revenue with new and existing accounts.
Skills : SEO, SEM, HTML / CSS, PHP, MySQL, Javascript.
Description :
Developed a clear digital marketing strategy for the company.
Supported key strategic goals with the Digital team
Grow the company reputation through social media and mobile marketing campaigns.
Built long term relationships with publishers and partners by building partnerships and working closely with them on content creation and distribution.
Built effective internal sales teams by learning about buyer behavior and implementing sales strategies to reach out to customers directly.
Built strong relationships with media partners by establishing a strong presence online.
Managed social media accounts on multiple platforms (Facebook, Twitter).
Experience
10+ Years
Level
Senior
Education
Marketing
Online Marketing Director Resume
Summary : Solution-driven operations and technical professional motivated to support the growth and profitability of a business. Innovative problem solver, with extensive experience developing systems to improve the technical operations of an organization.
Skills : Certificate from NIH for capability of studying human subjects Microsoft office such as Word, Powerpoint Publisher, Excel and Access Quick learner of Software Databases WPM 50.
Description :
Managed email lists and developed creatives for increasing recurring sales.
Focused was placed on providing true and intrinsic value to customers.
Built and designed sales funnels for various paid and organic traffic sources.
Oversaw existing and new paid traffic sources.
Implemented and Increased conversion tracking and ongoing optimization.
Led overhaul of the outdated corporate site to a well converting ecommerce site using Amazon principles and design.
Created process for content creation of site and continuing blogging efforts.
Developed outreach process for development of strategic amplification partners and relations.
Created a cohesive social strategy with a focus on real and expert personalities for content.
Experience
7-10 Years
Level
Management
Education
Business
Online Marketing Director Resume
Summary : An award winning digital demand-generation sales and marketing manager with over ten years in marketing, sales, and website conversions. Both a strategic leader and participate in tactical implementation. Highlights of my career include mentoring marketers to win an award from Eloqua for being a marketing center for excellence and training sales staff across seventeen industries to sell social media products.
Wrote copy, approved copy, and marketed all digital products through html e-mail, social media vehicles, and websites.
Created direct response strategy with leading nurturing system that included e-mail push promotions, social media vehicles, website promotions, and list rentals.
Created and developed on-line products in order to increase revenue.
Developed and successfully executed advertiser communications for largest B2B publisher in the US.
Created and implemented proprietary direct response demand generation program.
Managed digital and behavior marketing strategy and produced digital products.
Distributed sales material and support information to sales team including sales sheets, media kits, training presentations, RFP, and post mortem analysis.
Oversaw integrated direct response campaigns on behalf of Fortune 500 and SMB clients.
Experience
10+ Years
Level
Senior
Education
Classes In Creative Writing
Online Marketing Director Resume
Objective : Dynamic and self-driven leader, skilled problem solver, excellent written and verbal communication, expertise in social media tools and emerging digital technologies.
Skills : B2B Sales, Team Management.
Description :
Planned, coordinated, and executed marketing strategies with sales representatives.
Planned and disseminated monthly promotional specials.
Orchestrated social media presence.
Operated and trained all new employees on point of service and scheduling software.
Arranged demonstrations and meetings with brand ambassadors.
Maintained thorough knowledge of store merchandise.
Calculated total payments received during a time period and reconciled this with total sales.
Responsible for staff scheduling.
Experience
0-2 Years
Level
Entry Level
Education
Marketing
Online Marketing Director Resume
Objective : Senior product management and digital marketing professional with extensive ecommerce experience. Proven ability to lead cross-functional teams, write business requirements and present to senior executives. Also skilled at analyzing large sets of data and business processes for optimization. Effective communicator with a reputation for strong writing skills and a rigorous analytic approach.
Skills : Effective time management skills and the ability to multitask.
Description :
Led development and launch of initial Babiesrus.com ecommerce website.
Built first online registry service & led integration with both in-store registry service and Amazon.com.
Refined online registry experience through focus group research, usability studies and A/B testing.
Built online advice center for expectant parents with content from partners and vendors.
Developed and managed all marketing promotions and homepage content in close collaboration with product merchandising team; refined site content through use of website analytics.
Launched Baby Store News email program with Amazon.com.
Developed a new customer acquisition program that targeted purchasers of pregnancy books at Amazon.
Experience
2-5 Years
Level
Junior
Education
B.A. In American Studies
Online Marketing Director Resume
Objective : To gain employment with a company or institution that offers me a consistently positive atmosphere to develop my skills and learn new skills for the betterment of the organization.
Skills : Experience in marketing and running a marketing team.
Description :
Helped develop the online marketing team by assisting in the hiring, training and overseeing of a staff of four online marketers and a web designer.
Assisted in performance evaluations and bonus incentives for staff.
Continually motivated and distributed workload to team.
Assisted in a 500% revenue increase by way of planning and overseeing the development and online marketing of several health related websites.
Negotiated partnerships with third party advertising and IT vendors and attended popular online marketing trade shows.
Ramped up productive paid marketing programs managing a budget of over $3MM / year on search engine marketing, affiliate marketing and social media marketing.
Continually optimized and maintained advertising budget to meet our required return on advertising spend metric.
Experience
0-2 Years
Level
Entry Level
Education
Associates
Online Marketing Director Resume
Summary : Enthusiastic and professional with a proven ability to grow and manage affiliate programs, Strive for a senior position in affiliate management with a growing, dynamic online company.
Skills : Microsoft, Photoshop, After Effects, Audacity, CoolEdit, Final Cut Pro, Adobe.
Description :
Developed and oversaw a team of marketing specialists to manage all aspects of the company website and social media (Facebook, Twitter, Pinterest, etc.).
Provided strategic guidance to all marketing teams in creating content, content distribution strategies and campaigns that meet business objectives.
Driven brand awareness through content creation and management of relevant social media platforms (Facebook, Twitter).
Ensured compliance with standards for online advertising that are set by the advertising industry standards organizations (e.g., Ad Standards Council of America).
Generated leads for sales teams through online advertising campaigns that target key audiences such as executives at Fortune 500 companies.
Interested in learning about the company products or services or have questions regarding a specific product or service from one of our many premier brands such.
Managed e-mail marketing agency including handling day-to-day relationships/communications with both advertisers and publishers.
Experience
7-10 Years
Level
Management
Education
BA In Broadcast Journalism
Online Marketing Director Resume
Summary : Executive with demonstrated leadership and team member abilities across roles in management, digital marketing, Ecommerce, search engine optimization, social media, content development, affiliate marketing, user experience, and advertising, for diverse group of domestic and international companies.
Collaborated with product marketing to drive sales via digital channels.
Ensured that all digital platforms are optimized for best performance and user experience.
Supported the development of new products and services by ensuring search engine optimization (SEO) is in line with the company goals and that ad placements work on a consistent basis across all platforms.
Worked closely with engineering to ensure quality of product features as well as overall site performance.
Implemented new features or updates on a regular basis.
Acted as a leader within the company.
Experience
10+ Years
Level
Senior
Education
BA
Online Marketing Director Resume
Summary : Online Marketing Director (OMD) is responsible for all aspects of online marketing. This includes all aspects of website development including design and content, search engine optimization (SEO), product advertising, affiliate marketing, social media marketing and content marketing.
Skills : Strong copywriting skills, Attention to detail.
Description :
Identified new product opportunities, market research, development plans and strategy.
Developed marketing materials to support the new product launch or re-launch of a successful product or service offering.
Monitored customer experiences on social media platforms such as Facebook, Twitter, Pinterest & Google+ to identify key trends in online shopping or mobile commerce.
Monetized online advertising with search engine optimization (SEO) to reach potential customers in targeted markets such as US/Asia/Europe/Australia/New Zealand.
Led a full marketing program including social media campaigns, consumer insights surveys and content creation to achieve brand visibility in targeted markets.
Monitored competitive activity in specific markets where the company operates; share competitive intelligence with other.
Optimized website design to ensure optimal performance of all aspects of the company online presence.
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