As a PR Director, the professional is charged with a high level of responsibilities and authority. The main job duty is to manage the creation of marketing messages that positively raise the public image of the company/client or employer. While the day-to-day duties are determined by the place of work, several core tasks are common and are listed on the PR Director Resume as – managing other publicists, and marketing staff; media connections, and marketing personnel; overseeing the practical implementation of unique and targeted strategies; creating a press release and media alerts, drafting press releases, brochures, and media alerts; researching fellow competitors and media networks, examining the outcome of recently released PR Campaigns; formulating brand stories; developing PR plans, and publishing videos and photo ops on company website blogs, and across social media.
Successful resumes mention the following skills and abilities – collaborative leadership skills, marketing communications experience, digital and social media marketing, the ability to strongly advocate on behalf of the company and clients across various media channels and vehicles; strong communication skills, persuasive skills, strong speaking and writing skills. Employers of PR Directors normally have a bachelor’s degree and experience in conceiving, strategizing, and executing successful publicity campaigns.