Site Merchandiser Resume
Objective : As an Site Merchandiser, Ability to analyze data quantitatively and use customer research, data, and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs.
Skills : E-commerce Knowledge, Product Merchandising
Description :
- Managed homepages, category pages, and campaign pages and optimized creatives & banners based on performance.
- Managed footage and drove monetization through advertisements of different brands on the portal.
- Played a critical role in enhancing consumer experience on UI.
- Defined success metrics, funnel structures & measurement methods, and reporting processes.
- Collaborated across business lines and with internal teams to sync marketing calendars across high-visibility placements and devices.
- Worked closely with product and tech teams to test and implement new features and influence product roadmap.
- Handled high visibility, high-pressure launches with clear, firm communication to all stakeholders.
Experience
0-2 Years
Level
Junior
Education
Bachelor's Degree In Marketing
Assistant Site Merchandiser Resume
Objective : As an Assistant Site Merchandiser, monitored Key Performance Indicators (KPIs) across all devices and platforms, guest behavior, market trends, and competitive insights to optimize short-term performance and influence longer-term strategies.
Skills : Data Analysis, Content Management
Description :
- Experienced in managing site merchandising for e-commerce portals.
- Designed and executed online campaigns that improve customer experience.
- Developed and executed the site merchandising strategy to drive sales, conversion rates, and customer engagement on our e-commerce website.
- Demonstrated aptitude for organization, flexibility, and producing results in a fast-paced environment.
- Executed daily merchandising goals in line with daily plans across BAU or Sale period.
- Partnered with cross-functional teams such as Growth Marketing, Brand team, SiteOps, and Creative Agency to ensure successful execution of merchandise plans.
- Established strong relationships across both functional and category peer groups.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree In Business Administration
Junior Site Merchandiser Resume
Objective : As a Junior Site Merchandiser, Implement and optimize site merchandising strategies that focus on conversion, findability, maximizing guest engagement, and frictionless shopping.
Skills : SEO Optimization, Visual Merchandising
Description :
- Provided business inputs and context to creative teams for execution, ensuring content is revenue-driving, on brand, and impactful.
- Demonstrated a sense of personal accountability for delivering financial goals (sales and profit) and objectives for the category.
- Ensured the quality and accuracy of online merchandising, product placement and navigation strategies on real time basis.
- Managed relationships to negotiate optimal terms, resolve issues, and ensure timely execution of plans.
- Continually identified inefficiencies in workflow and provided optimal resolutions.
- Maintained a mobile-first mentality while balancing the needs of the desktop experience.
- Stayed abreast of industry trends and best practices to ensure the company is at the forefront of innovation.
Experience
0-2 Years
Level
Junior
Education
Bachelor's Degree In E-Commerce
Senior Site Merchandiser Resume
Headline : As a Senior Site Merchandiser, develop and lead teams through the execution of a business-specific e-commerce experience strategy, from top to bottom of the funnel, with an eye on both driver and destination.
Skills : Analytical Thinking, Collaboration
Description :
- Created relevant collections, campaigns, and banners.
- Modified menu and site architecture to ensure freshness and relevance.
- Responsible for all the site metrics and success of the collection/campaign.
- Launched new categories/stores/collections on the Brand website.
- Coordinated day-to-day with brand teams for requirement collection.
- Liaised with the technical team to improve processes.
- Added relevant filters on the pages, planning & mapping relevant product listings under each filter.
Experience
5-7 Years
Level
Senior
Education
Bachelor's Degree In Marketing
Site Merchandiser Resume
Objective : As a Site Merchandiser, play a crucial role in optimizing our website's merchandising strategy to enhance the online shopping experience for our customers.
Skills : Customer Focus, Merchandising Strategy
Description :
- Analyzed past/current sales, inventory, merchandise, and price points and curated engaging and. high-conversion collections to be promoted on the brand website.
- Collaborated with the catalog team to create relevant collections in the back end.
- Analyzed and worked to improve website KPIs like click-through rate and conversion.
- Worked closely with the studio team to improve shoot quality.
- Created and published relevant reports to help increase revenue.
- Developed and promoted attractive product bundles to encourage higher sales.
- Contributed to email campaigns aimed at promoting product bundles effectively.
Experience
0-2 Years
Level
Junior
Education
Bachelor's Degree In Marketing
Site Merchandiser Resume
Summary : As a Site Merchandiser, Collaborate with cross-functional teams, including marketing, design, and inventory management, to align merchandising efforts with business goals and promotions.
Skills : Product Management, Content Creation
Description :
- Implemented strategies to enhance overall sales performance on the site.
- Evaluated and optimized promotional activities for maximum effectiveness.
- Focused on improving the overall user experience of the online shopping platform.
- Developed visually appealing and effective product displays on the ECommerce site.
- Ensured accurate and enticing product information is presented to customers.
- Analyzed competitors' activities and market trends to identify opportunities.
- Utilized insights to enhance the product offerings and overall user experience.
Experience
10+ Years
Level
Management
Education
Bachelor's Degree In Marketing
Site Merchandiser Resume
Objective : As a Site Merchandiser, knowledge about merchandising tools and widgets assists execution of the plan as per the site merchandising calendar like email programs, new product launches, cross-category placements, developing and executing client site-wide events, browse tree design, and search results.
Skills : A/B Testing, Inventory Management
Description :
- Coordinated with content creators to generate compelling product content, including descriptions, videos, and images that align with brand guidelines and optimize SEO.
- Utilized analytics tools to track and analyze website traffic, user behavior, and sales trends.
- Collaborated with inventory and sales teams to maintain adequate stock levels, prevent overstocking or stockouts, and manage product lifecycle on the website.
- Planned and executed promotional campaigns, seasonal offers, and marketing initiatives in coordination with marketing and sales teams.
- Continuously improved the user interface, navigation, and overall customer journey to enhance the online shopping experience.
- Conducted A/B tests on various website elements (layouts, CTAs, product placement) to identify the most effective strategies for improving conversion rates and sales.
- Monitored competitor websites and industry trends to identify opportunities and stayed updated with best practices.
Experience
2-5 Years
Level
Junior
Education
Bachelor's Degree In Marketing
Site Merchandiser Resume
Headline : As a Site Merchandiser, Monitor, understand and utilize data and key metrics from multiple and varied sources (devices and platforms, guest behavior, market trends, and competitive insights) to optimize short-term performance and to inform long-term strategies. Provide in-depth reporting and insights to partner teams, and identify performance opportunities.
Skills : E-commerce Platforms, Customer Service
Description :
- Identified problems and opportunities and responded accordingly, engaging cross-functional teams where necessary.
- Ran and analyzed proof of performance reports.
- Analyzed and shared relevant metrics and best practices from the executed initiatives across the organization.
- Led walk-through sessions and supported the Central Events team in identifying customer-facing issues, design inconsistencies, and copy misses across the website.
- Maintained the sanctity of the global brand while still leveraging local use cases and market realities.
- Learned merchandising tools and widgets.
- Ensured effective product categorization, accurate product descriptions, and high-quality images/videos to enhance the visual appeal and informational value of products.
Experience
5-7 Years
Level
Senior
Education
Bachelor's Degree In Marketing
Site Merchandiser Resume
Summary : As a Site Merchandiser, Develop and execute merchandising strategies aligned with business goals to increase sales, conversion rates, and customer engagement.
Skills : Cross-functional Collaboration, User Experience (UX) Design
Description :
- Experienced in coordinating teams and communicating to Category Managers.
- Utilized hard data and metrics to support feature and customer segment recommendations.
- Worked independently on key deliverables
- Demonstrated ability to organize effectively, adapt, and achieve outcomes in a high-paced setting.
- Demonstrated ability to meet technical requirements, including proficiency in HTML, XML, and Excel, coupled with the aptitude to quickly learn our in-house tools.
- Owned sections of store merchandising, provided onsite delivery for central stores, managed sale events, and curated seasonal displays.
- Designed and executed successful online customer experiences.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's Degree In Marketing
Site Merchandiser Resume
Objective : As a Site Merchandiser, ensure that customer experience and expectations are set and met to a high standard and will execute and schedule content on emails, home pages, category pages, and pages across the site based on the instructions/inputs shared by the Marketing manager.
Skills : Trend Awareness, Project Management
Description :
- Prepared a report on performance and traffic data to our management teams.
- Assisted in the creation of new brand and product stores based on the inputs.
- involved in coordinating with the category managers, designers, and other editors in similar roles across the business.
- Coordinated with multiple teams to provide thorough and authoritative category creative content.
- Assisted execution of the plan as per the site merchandising calendar. This includes email programs, new product launches, cross-category placements, developing and executing Amazon site-wide events, browse tree design and search results.
- Assisted in developing merchandising for large storewide promotions, and work closely with category managers and merchandizing team to schedule promotions.
- Supported the creation of emails, category pages, brand stores, campaigns, and developed and manage free search improvement projects.
Experience
0-2 Years
Level
Fresher
Education
Bachelor's Degree In Marketing
