An Associate Media Director provides support to the media director by overseeing and managing the company’s communication efforts. While the duties performed vary from company to company, the following are certain core and common tasks seen on the Associate Media Director Resume – developing strategies and tactics for selling the products in the market; seeking new opportunities; communicating with media agencies; directing and supervising subordinates; ensuring the materials are free of errors and typos; and researching to determine advertising trends and best strategies.
Even while the type of organization may vary, the needed skills are universally common and include the following – exceptional communication and public relations skills; the ability to conduct meetings and presentations; skillful in motivating others; and the ability to think out of the box. To become one, a bachelor’s degree in the media-related field is needed. Apart from educational qualification, the person should have good knowledge of media and marketing.
Objective : Well-respected, senior-level media executive with extensive contacts and experience on both the agency and client-side. Known for developing and maintaining strong business relationships. Strengths include effective organizational and leadership skills, excellent analytical, negotiating, and interpersonal communication skills, as well as superior problem solving and troubleshooting capabilities.
Led online and traditional marketing direction for 28 College schools.
Coordinated the weekly direct response inquiry generation with individual campus goals based on marketing and sales team metrics.
Conveyed clear and precise information to users by developing a contemporary presentation and look, providing direction on website design/content and mini-site execution.
Delivered strategic direction on creative messaging for social media plan formulation.
Optimized future plans and translated online results by participating in Google online training and exercises, adding to Google Analytics premium skillset.
Oversaw the work of the marketing management team through mentoring and coaching.
Managed and directed outside vendors as well as internal marketing department by providing lead generation activities in response to the ever-evolving marketing environment.
Experience
2-5 Years
Level
Entry Level
Education
B.S in Marketing
Associate Media Director Resume
Summary : Accomplished Advertising Executive with demonstrate d history of delivering mission-critical results. Insights-driven, industry leader with a rich understanding of traditional OOH, DOOH, Cinema, emerging media, and measurement. Successful track record of strategizing with team and client to develop innovative, well-targeted advertising solutions.
Skills : Leadership, Communication, Direct Response.
Description :
Managed, Planned and Executed Award-Winning Campaign, resulting in new media placement.
Executed unique never been done before executions showcasing the phone benefits while highlighting competitive advantage.
Executed on bus shelters, transit 2-sheets, college campuses, airports, movie theaters, malls.
Increased engagement to three times higher than expected, resulting in 1.4 million impressions and over 90,000 interactions with the posters and kiosks.
Managed, Planned, and Executed Award-Winning Campaign featuring World's Largest 3-D Interactive Claw Game.
Featured in numerous industry publications including Media Post.
Executed at major shopping centers in eight markets and converting mall garages into promotional space for the Acadia.
Experience
10+ Years
Level
Senior
Education
B.S in Marketing
Associate Media Director Resume
Headline : Dedicated results-oriented professional. Excellent communication, interpersonal, organizational and negotiation skills. Demonstrated competency in managing budgets and diverse projects such as sales proposals, media plans and events.
Skills : Video Editing, Video Production, Writing, Adobe Premiere, Final Cut Pro, After Effects.
Description :
Transitioned Caesars Entertainment account to office.
Planned and executed $70MM in annual spend across Broadcast.
Sold in new opportunities in support of high profile initiatives.
Worked closely with agency partners to execute a full 360 program around the launch, resulting in high ticket sales.
Took part in upfront preparation and presented in new business pitches.
Worked with Senior Management to win new account responsibilities, resulting in an incremental $20MM spend.
Oversaw client digital training sessions which resulted in +60% digital media spend.
Experience
5-7 Years
Level
Executive
Education
Bachelors in Marketing
Associate Media Director Resume
Headline : Motivated, personable Associate Media Director with multiple college degrees. Talent for quickly mastering technology. Diplomatic and tactful with professionals and non-professionals at all levels. Accustomed to handling sensitive, confidential records. Demonstrated history of producing accurate, timely reports meeting federal and state guidelines.
Skills : Digital marketing, Client Relationships, Customer service.
Description :
Delivered performance according to client requirements & targets.
Drove development of team members.
Continually strived to seek innovative ways to find solutions for our clients.
Responsible for media product/ service delivery.
Responsible for team operations and team output.
Launched and managed vnsny choices direct response efforts in the new york market.
Negotiated and managed all local sports sponsorships on behalf of people.
Experience
5-7 Years
Level
Executive
Education
Bachelors in Marketing
Associate Media Director Resume
Summary : Efficient and results proven professional with 9 years of diversified experience in Search Engine Optimization, Social Media Management, Pay Per Click and Online Marketing. Project leader with talent for driving leads and sales to websites by applying top online tools to increase rankings and online performance. Analytical, usability and keyword generation experience for optimal rankings and click-through rates with a passion to be a leader and an evangelist of SEO and SEM.
Skills : SEO, SEM, Analytical skills, Client Relationships.
Description :
Managed over $30MM in paid search advertising in Google, Bing, Yahoo, and Gmail.
Saved client over $500,000 a year by discovering campaign issues in an audit.
Built a PPC team from the ground up defining roles for individuals, training those individuals and delegating tasks.
Put together weekly presentations for face-to-face client meetings.
Spearheaded a Sprint attack plan, resulting in a 15% increase in conversion actions and an increase in general market SOV of 10%.
Generated new business through aggressive expansion of the general market campaigns.
Spearheaded a cross-functional initiative to achieve alignment between the T-Mobile and MetroPCS paid search efforts.
Experience
7-10 Years
Level
Management
Education
BS In Information Technology
Associate Media Director Resume
Headline : Associate Media Director is responsible for both internal and external communications within the company. This includes managing the company’s social media strategy and content, coordinating with PR professionals to ensure press outreach efforts are executed effectively and working with the marketing department to develop and execute advertising campaigns.
Skills : Excellent Verbal &, Media Visor, Media Tools.
Description :
Oversaw all Cable and Syndication for General Entertainment.
Responsible for managing divisional budgets and making sure dollars are inline with divisional needs.
Assisted in pitching new ideas to the clients.
Handled allocating dollars to networks for Upfront and Scatter deals.
Responsible for tracking all of GM's Cable and Syndication spending, GM's financial spending, and purchasing reports.
Strengthened the company's business by leading the implementation of Hispanic campaign expansion.
Conducted media planning research using standard tools.
Experience
5-7 Years
Level
Executive
Education
Bachelor In Marketing
Associate Media Director Resume
Objective : A passionate and driven digital media professional with 10 years' experience developing brand and direct response media strategy across a variety of business sectors inclusive of CPG, Retail, Finance, Banking, B2B, Travel, QSR, and Gaming for General markets.
Skills : Software, Research tools like Scarborough, Media Audit.
Description :
Served as the main lead and key client contact on the Chase account, managing the online media for several lines of business including Credit Card Services, Retail Banking (Checking & Savings), Small Business Banking, and Home Lending/Equity.
Tasked with planning quarterly branded campaigns to generate product awareness, buzz, and web site traffic, working with a traditional agency (Media) for innovative and synergistic buys.
Analyzed the direct response monthly metrics reports compiled by Analytics team, in order to evaluate application rate by media/creative and make optimizations accordingly.
Managed and mentored a team of four: media supervisor, search supervisor, media planner, and planning assistant.
Analyzed new technologies, vendors, and report on the evolving online media landscape.
Involved in financial aspects of the Chase account budget (production, retainer, staffing, projections, etc.).
Developed reports for clients such as year over year and competitive to provide insight and guidelines for future campaigns.
Experience
2-5 Years
Level
Entry Level
Education
BA in Marketing
Associate Media Director Resume
Headline : Looking into a field of Advertising, communications media professional with strong capabilities, achievements in advertising sales, integrated solutions program development, client relations and personnel / business management. Demonstrated ability to work within organizations, develop targeted proposals, sell-in, initiate execute programs, service accounts optimize all resources to achieve company goals.
Skills : Marketing, Advertising, Account Management, Media Planning.
Description :
Managed all media buying and planning.
Executed all media strategies and placement for local Television, Radio, Out-of-Home and Print.
Developed strong client relationships within the account management division.
Created and implemented multicultural media objectives and strategies for Broadcast, Print and Online media.
Managed and negotiated all media placement and traffic, budgets, creative, direct marketing, planning and promotions.
Responsible for media hiring and employee evaluations.
Supervised media buyers/planners and creative team on all client approvals and expenditures Instituted innovative solutions and identify short and long term opportunities.
Experience
5-7 Years
Level
Executive
Education
Marketing And Management
Associate Media Director Resume
Summary : Highly qualified Associate Media Director with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Skills : Microsoft Office, Detail Oriented, Dependable.
Description :
Created and presented strategic media and marketing plans to clients.
Negotiated strategic partnerships on behalf of the client.
Increased billings for agency through media research and presentations to client field teams.
Applied disciplined and insightful strategic thinking, grounded in target audience insights, which had a significant and demonstrable impact on the quality and effectiveness of the brand's marketing and communications.
Created strategy sessions for clients which enhanced understanding of consumers, compared and contrasted general market consumers with consumers.
Designed and engineered entire new business plans for pitches, from strategy brief to media plan including all research.
Responsible for overseeing major client accounts and managing a total of $30 million budget.
Experience
7-10 Years
Level
Management
Education
B.S in Media
Associate Media Director Resume
Summary : Seeking a challenging position as a Associate Media Director, teaching and training adults with opportunities for advancement. In addition, possess strong interpersonal, organizational and decision making skills that will be an asset to organisation.
Skills : Social Media Marketing, Spot Television, Network Radio, Spot Radio, Outdoor Advertising, Consumer Magazines,Trade Publications.
Description :
Oversaw media plan development and media budget.
Managed media strategies, plan execution and quality control.
Supervised media planning and buying functions to ensure the highest quality and effective media plans are offered to clients achieving their marketing and business goals.
Streamlined and reviewed media planning process for clients.
Evaluated a wide range of media vehicles to determine which would be most effectively to reach the target audience.
Led agency communication with client brand marketing team and field marketing staff of 30+ for all media-related activity.
Managed staff of 8 planners and buyers responsible for the development and execution of local market plans in 35 active DMAs/ 60 radio MSAs.
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