Consumer Marketing Manager Resume Samples

A Consumer Marketing Manager undertakes large-scale research projects and discovers what products consumers want, and how to market those products in the market to consumers. This includes phone and e-mail campaigns and appearing directly to conduct survey information. Other associated duties are listed on the Consumer Marketing Manager Resume as – planning, developing, and executing the marketing strategies, focusing on the success and experience of current customers; measuring the success of the campaigns, preparing and presenting campaign results, educating customers about the company’s products and services, and encouraging team members to act as advocates.

The most sought-after skills for the post include the following – a good understanding of various marketing and sales touchpoints, good time management skills, the ability to multitask, strong interpersonal and communication skills, critical thinking, and problem-solving skills. A degree in the field of marketing or communications is commonly listed on eligible resumes.

Consumer Marketing Manager Resume example

Consumer Marketing Manager Resume

Headline : Responsible for driving the go-to-market strategy for our new and existing products, Developing customer insights, segments and personas, Analyzing our competitive market to size up our opportunity, and inform our pricing packaging strategies.

Skills : Project Management, Customer Service, Business Development, Marketing, CRM, Distribution, Product Development.

Description :

    1. Managed a $2 Million budget utilizing print, radio, outdoor and digital media.
    2. Developed organized, facilitated, and managed an average of 20 events throughout Seminole Paradise.
    3. End of School Year Celebration - coordinated with the Broward Education Foundation to host the last day of school party that brought over 5,000 guests to the property.
    4. Developed a four-week promotion that brought guests to Seminole Paradise Friday nights throughout the holidays.
    5. Arranged for nightly snow at Center Fountain, purchased designer handbags, and collected various gift giveaways from tenants throughout the property.
    6. Managed creative photoshoot, developed promotional collateral, saw promotion to completion.
    7. Executed an average of 4 signature events in Seminole Paradise.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Junior
Education
Education
Bachelors In Fine Arts


Consumer Marketing Manager Resume

Summary : Focused, results-driven Marketing Consultant with 17 years of experience working on all levels of marketing in a wide range of industries and arenas. Proven record of success in driving multimillion-dollar sales growth through successful marketing plans for companies ranging from independent start-ups to high-profile CPG clients and Fortune 500 corporations. Tactical leader who excels at customized marketing solutions, business development, and revenue generation. Proven record in accomplishing set objectives accurately and on time.

Skills : Microsoft Office, Digital Strategy.

Description :

    1. Created, implemented, and managed all marketing initiatives within the Consumer Marketing Division for this world leader in advanced hearing solutions.
    2. Led the next generation of targeted consumer promotions (parents, boomers, seniors) through integrated campaigns that included social media, direct mail, newspaper, radio, interactive and public relations.
    3. Effectively developed brand and product platforms, creating a consistent company branding strategy and image in addition to expanding product and brand recognition on a global scale.
    4. Designed and implemented the use of product brochures, technical papers, product promotional flyers, tradeshow booths, and advertisements.
    5. Scheduled advertisements and publications, closely monitoring metric and ROI from each marketing effort.
    6. Recruited, hired, trained, and motivated the Marketing staff, ensuring that all projects are being completed on time and within budget parameters.
    7. Managed cross-functional projects and teams to solve complex issues, reaching across Marketing, Sales, Sales Operations, Engineering, and Deployment.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
MS


Consumer Marketing Manager Resume

Headline : Energetic leader with media marketing experience to be utilized to increase visibility and consumer base; ability to plan, coordinate, and execute multilayered marketing campaigns while following brand standards, maximizing budget, and analyzing results; self-motivated, productive individual with strong communication skills; excellent organizational and interpersonal skills; and solid work ethic with the ability to meet deadlines; Exhibits expert time-management, prioritization and multi-tasking skills.

Skills : Graphic Design, Video Editing, Advertising, Promotions, Event Planning, Web Management, Promotional Email Campaigns, sponsorships, ticket sales.

Description :

    1. Responsible for executing innovative direct marketing campaigns that deliver breakthrough value propositions that will grow the network audience and affinity for brand and properties.
    2. Assisted in the development of multilayered tentpole campaigns (television, radio, digital, social media, promotions, sweepstakes etc.) inclusive of media planning, execution and analysis.
    3. Single handedly manages all campaign asset deliverables and ensures deadlines are met.
    4. Worked hand-in-hand with the network creative services team to create impactful creative strategies that effectively move the consumer to action.
    5. Served as the brand ambassador for the network and assists in reviewing and routing all affiliate partner's materials (i.e., Time Warner Cable, Dish Network etc.) with the goal of driving EPIX or package subscriptions.
    6. Tactics included Cross-channel, digital, social, email, direct mail, outbound telemarketing, etc.
    7. Protected and maximized the EPIX brand in partner TV, print, and digital marketing tactics, websites, TVE portals, social media sites, etc.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
MS

Consumer Marketing Manager Resume

Summary : Created, organized, and executed national marketing campaign programs emphasizing aggressive marketing strategies that were adopted throughout the industry. Significantly increased brand awareness and identification with national dealers, independent representatives, and business owners. Working with various companies to complete online and offline marketing programs Revamped company's website to bring an overall fresh, new, and creative feel while making it user friendly.

Skills : MS PowerPoint, Covisint, DDL, Macola.

Description :

    1. Managed daily operations of the marketing department for this nationally #1 C-Store branded Pizza Company.
    2. Worked closely with an ad agency to develop marketing strategies and branding initiatives.
    3. Ensured that all tactics supported the overall marketing/PR/branding strategies.
    4. Provided insight on consumer behavior, point of purchase subject matter, and execution at the retail level.
    5. Coordinated production and managed inventory of marketing collateral for over 7,000 retail outlets nationwide.
    6. Led communication efforts with retail outlets as well as field team members.
    7. Oversaw activation for promotions and sponsorship.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
BS

Consumer Marketing Manager Resume

Headline : Providing insights that help shape our product roadmaps and priorities, Driving the development of positioning and value propositions, and also Leading the development of our marketing collateral and assets.

Skills : Marketing, Interior Design, Interior Decorator, Writer, Brand Marketing, Professional Homemaker.

Description :

    1. Managed and expansion of a web-based design consulting program.
    2. Trained, hired, managed, and implemented individual roles for CM Team.
    3. Instituted tracking matrix and data analysis for senior management.
    4. Worked collaboratively to build marketing plans yearly and quarterly.
    5. Color Project Lead for Brad Pitt's Make It Right Project, New Orleans.
    6. Presented live color consultations for domino magazine & House Beautiful magazine.
    7. Worked with a broad consumer base completing over 3,000 consulting projects.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
Bachelor Of Science In Design

Consumer Marketing Manager Resume

Summary : Over 10+ years experience in marketing and sales Deep international knowledge: lived and worked for extended periods of time in Germany, South Africa, Argentina, Mexico, and USA Bilingual Spanish-English. French German Intermediate.

Skills : International Marketing And Markets, Integrated Marketing Campaigns, Media Buying.

Description :

    1. Responsible for the product and go-to-market strategy for accessories under the Philips brand and for working collaboratively with the Sales & Product Development teams to ensure the strategy and plans are successfully executed.
    2. Accessories include the following categories mobile accessories, Power/Surge, Batteries, design DECT Phones, and AV accessories.
    3. Crafted the product and marketing strategy for major US and CA retailers like Wal-Mart, Target, Best Buy, Amazon, Ross, Fred Meyer, etc.
    4. Analyzed retail assortments.
    5. Identified missed opportunities and ways to optimize the shelf space.
    6. Met assigned targets for profitable sales volume and margin dollars Develop and present business cases analyzing potential sales units/$$, profitability, etc.
    7. Developed a North American Color Class for Pottery Barn stores.
Years of Experience
Experience
10+ Years
Experience Level
Level
Senior
Education
Education
MS

Consumer Marketing Manager Resume

Summary : A dedicated, hard-working, and organized individual who is quick to learn and understands the importance of managing heavy workloads. Excel at project management, facilitating tasks, solving problems, social media, customer service, and professional communication. Helped take an international 3D technology start-up from the beginning stages of utilizing a Kickstarter campaign to propel company development through growth and expansion phases in different market verticals.

Skills : Microsoft Office, Marketing, Tourism, Advertising,.

Description :

    1. Developed and executed multi-platform marketing programs incorporating direct response, print, and digital advertising, and merchandising, to increase consumer sales and revenue.
    2. Provided leadership, sales training, and management to consumer sales and marketing managers and call-center team.
    3. Developed and maintained top-level relationships and partnerships with key retail accounts, hotels, schools, and universities.
    4. Led and participated in multiple company-wide strategic task-force teams.
    5. Creative Marketing Manager, New Business Development & Advertising Division: Developed marketing and advertising campaigns to generate new business and increase brand awareness for major metropolitan media organizations which incorporated newspaper publications, magazines, websites, educational supplements, and events.
    6. Developed and maintained mutually beneficial partnerships, consumer programs, and B2B campaigns with non-profit organizations, media, the hospitality and tourism industry, major league sports teams, performing arts, and government organizations.
    7. Responsible for developing trade exhibit and sponsorship packages and managing all components of execution for the Maryland Travel Show, Personal Finance Show, and Career Expo.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
B.A. In Communication Arts

Consumer Marketing Manager Resume

Summary : Accomplished manager and leader with expertise in business, marketing, and project management. Experienced in direct marketing including both brand and product marketing through eCommerce channels such as email, website, newsletter, and paid search. Possesses strong analytical skills and the ability to adapt and operate in a dynamic work environment while remaining thorough and productive.

Skills : Product Marketing, Managing Skills.

Description :

    1. Managed all direct book promotions targeted on Rodale-based Websites including budgeting, forecasting, creative, reporting, analysis, and execution.
    2. Implemented brand integration efforts while increasing products offered to consumers and revenue for major brands including Men's Health, Women's Health, Prevention, Runner's World, Bicycling, and more.
    3. Managed marketing campaigns and creative development of various online promotions for books by developing creative strategy and working with Marketing team members and the Creative Department to execute emails, product sites, banners, and other promotions.
    4. Coordinated online promotions and products in various markets, create and distribute coded links to editors and producers for brand sites, and serve as Lead Administrator and Product Owner.
    5. Ensured that online orders for promotions fulfill and report accurately, maintain a high level of accuracy/consistency to produce a positive customer experience and understand all facets of fulfillment and proofread/test offers for accuracy.
    6. Analyzed and report on all promotion efforts including orders, clicks, response rates, conversion rates, and A/B testing.
    7. Maintained and scheduled all direct online book inventory needs with the Inventory Manager.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Management
Education
Education
B.S. In Business Management

Consumer Marketing Manager Resume

Objective : To utilize my international experience in database and consumer marketing, combined with my multifaceted business knowledge to further sharpen my strategic planning skills and become a contributing asset to the organization while attaining both organizational and personal objectives.

Skills : Managing Skills, Marketing Skills, Multitasking.

Description :

    1. Managed the operations of the Wings team.
    2. Constantly created brand interest and trial through educating consumers on product benefits and functionality.
    3. Supervised and developed the sampling team, managing the sampling operations (planning, execution, and administration); ensuring international guidelines were followed in the most relevant local context.
    4. Executed and coordinated sporting events.
    5. Knowledged of all relevant programs related to eCommerce promotions, including but not limited to Microsoft Office, Microsoft Dynamics (Sales Cubes), Coremetrics, Adobe Analytics, Google Analytics, Magento, Demandware, SnagIt, and several Rodale-created programs.
    6. Developed sponsorship and sales packages for a website launch.
    7. Appointed to several company-wide and cross-departmental strategic task-force teams.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Executive
Education
Education
MBA In Marketing Management

Consumer Marketing Manager Resume

Headline : Consumer Marketing Manager is an award-winning consumer marketer who is fiscally responsible and creatively thinks outside of the box to acquire new audiences through various traditional and non-traditional sales channels. She uncovers ways to develop new audiences through strategic partnerships and non-traditional marketing sales channels.

Skills : Graphic Design, Marketing Communications, Logo Design.

Description :

    1. Advanced to increasingly responsible positions, culminating in a management role with oversight for 85% of start pressure goals for Consumer Marketing Division.
    2. Developed, Managed & Forecasted P&L, sales, and cost controls.
    3. Maintained high standards in brand management complied with corporate guidelines.
    4. Transformed call center operation that was posting continual goal losses to achieve continual goal achievement with 2 months.
    5. Managed 320+ call center reps., 4 managers, 8 supervisors, 5 office administrators.
    6. Worked with Director of PR developing press releases on design and color trends.
    7. Managed both B2B and B2C marketing objectives.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
BS