Customer Marketing Manager Resume
Headline : Highly accomplished global marketing professional with proven ability to identify and capture market opportunities, establish and maintain market share, devise, and implement solution-driven campaigns. Proven ability to accelerate expansion, increase revenues, and improve profit contributions. Successfully built and led high-performance cross-functional teams.
Skills : Cross-Functional Communication, Leadership, Customer Service.
Description :
- Developed national brand plans for three wine brands as well as providing oversight of marketing plans created at the local and regional level.
- P&L responsibility alongside day-to-day budget and demand planning management.
- Provided day-to-day management of activation, advertising, and research agencies.
- Oversaw new product development and product launch for two brands.
- Negotiated sponsorships and partnerships for a dozen brands and/or activations.
- Responsible for distributor and sales team education.
- Executed a trade-focused educational training platform to stimulate sales.
Experience
5-7 Years
Level
Executive
Education
MBA in Marketing & Strategy
Customer Marketing Manager Resume
Headline : Innovative and creative marketing executive providing over 20 years of progressive experience managing full-cycle marketing, advertising, and event programs that produce results. Detail-oriented business partner skilled in translating corporate requirements into actionable events. Recognized by peers and employers as a high-energy, consummate professional with a solid reputation for solving problems, improving outcomes, creating processes, allocating resources, and making informed decisions.
Skills : Project Management, Microsoft Project, Microsoft Office, Microsoft Excel, Sharepoint, Salesforce.Com.
Description :
- Developed and implemented acquisition and retention programs.
- Managed fast-paced, highly personalized monthly direct marketing, telemarketing, and e-marketing campaigns.
- Included developing and overseeing marketing plans, budgets, creative and copy production, printing, mail processing, and response analysis, as well as working in conjunction with the database analysts on database modeling.
- Managed a budget in excess of $20 million dollars.
- Managed key member segments utilizing CRM techniques to increase member value, thereby increasing incremental sales and margin dollars.
- Developed effective marketing, merchandising, and advertising strategies to maximize ROI, build customer loyalty and retention, decrease attrition, increase market share, promote cross-sell and up-sell, and drive incremental response of direct mail.
- Managed advertising agencies, design firms, national and regional printers, organized telemarketing campaigns, wrote internal communications and special collateral materials, as well as supervising e- marketing designer and coordinator.
Experience
5-7 Years
Level
Executive
Education
BA
Customer Marketing Manager Resume
Objective : Seeks to grow within a professional corporation where one can utilize knowledge, creativity, and administrative expertise. A strong planner, self-starter, and problem solver who readily adapts to change works independently as well as cohesively, and exceeds expectations.
Skills : Digital Marketing, Strategist, Budget Management, Promotion.
Description :
- Responsible for the Sell Out of the devices in redesigned the role as a local person given notoriety to the country in the LATAM region exceeding sales targets and services, thru the management and partnership.
- Managed daily activities and individual projects including ad hoc, last-minute issues.
- Evaluated new way of business models and identified creative short- and long-term solutions to achieve sales.
- Able to hire local talent and communication agencies so the local campaign could have a more local word.
- Created a closer control of the communications and marketing budget resulting to be more effective and productive than the past years and guaranteed compliance with procurement process and policies.
- Assisted with the technical team in the implementation of the first App Store Integration.
- Responsible for the marketing strategy resulting in sales higher than countries.
Experience
2-5 Years
Level
Junior
Education
Diploma in Digital Marketing
Customer Marketing Manager Resume
Headline : Goal-driven Sales & Marketing Management Professional with over 15 years experience in customer marketing, B2B Sales, Alcohol beverage industry brand & project management, key account management, innovation commercialization & Product development. Business Strategist looking for a new challenge where one can leverage experience and expertise to deliver sustained growth.
Skills : Customer Engagement, Strategic Planning, Event Management, Inbound Marketing.
Description :
- Collaborated with field sales and engineering teams for strategic business development and tactical program management.
- Covered all aspects of business / technical activity with Tier 1 and 2 accounts and Channel / Distribution accounts for Storage Components Division including IC's and HBA's (SATA, SAS, SCSI, PCI-E, RAID).
- Managed all customer-facing activities and processes, maintaining and growing multi-million dollar line of business.
- Improved original equipment manufacturer (OEM) visibility level with the organization as a member of the channel sales team, reacting to and resolving issues and improving programs.
- Implemented weekly tracking meetings, identifying and resolving open issues, driving enhancements, and needs within the organization.
- Facilitated routine meetings with OEM, tracking and maintaining open relationships for identifying and resolving all customer issues early, avoiding customer escalations, and increasing satisfaction.
- Managed OEM new-product introductions, ensuring successful customer launch of new products and first-to-market for technology, growing revenue from 0 to 25% year-over-year growth.
Experience
5-7 Years
Level
Executive
Education
Diploma
Customer Marketing Manager Resume
Objective : Responsible for working with the Customer Success Managers to determine a list of core actions we want our customers to take, build campaigns to drive those actions, and measure the actions taken.
Skills : MS Office, Marketing Skills, Developing Skills.
Description :
- Developed customized client marketing plans and promotions for multiple retail channels.
- Marketed diverse product lines to over 50 geographically dispersed national accounts.
- Developed and managed a trade marketing budget totaling $28 million.
- Managed staff of two professionals.
- Designed integrated retail programs/promotions within drug and specialty distribution channels.
- Achieved a 38% response rate and a 4% lift in sales by devising a channel consumer rebate program.
- Customized retailer marketing plans for multiple drug channel clients.
Experience
2-5 Years
Level
Junior
Education
BA in Business Administration
Customer Marketing Manager Resume
Objective : Multi-Functional Sales Team Leader with a proven track record of identifying customer opportunities to drive market share, and increasing revenues to optimize the P&L. Broad experience in Sales Leadership, Customer Marketing, and Brand Marketing at leading Consumer Packaged Goods Companies.
Skills : Project Management, Marketing Strategy, Market Research, Retail, Category Management.
Description :
- Negotiated agreements with over 30 specialty retailers/distributors.
- Developed, owned, and optimized customer lifecycle email campaigns for our 1,000+ real estate customers.
- Developed and implemented subscription marketing strategies to onboard, engage, and expand client relationships, and grow client lifetime value.
- Assigned new-server OEM customer, generating and managing 8 new programs within 1 year, generating $12M dollars of new revenue for 1st year.
- Transferred Tier 1 OEM fully to company products, through persistence and attention to detail, sustaining year-over-year revenue growth.
- Ensured all programs were executed at the store level (4,500 stores) by working closely with packaging, visual merchandising, franchising, and retail sales and operation departments.
- Reported results to executive management and made recommendations.
Experience
2-5 Years
Level
Junior
Education
BS in Agribusiness
Customer Marketing Manager Resume
Summary : A metric-driven marketing leader with demonstrated success crafting strategies and building processes to exceed goals. Strategy / Thought Leader: Big-picture business driver, and focused operator, using proven tactics.
Skills : Strategy Development, Sales, Management Skills.
Description :
- Grew and managed all aspects of customers' private label business including but not limited to; cost analysis, portfolio, pricing strategy, merchandising, promotional strategy, and customer marketing.
- Provided recommendations assisting customers through SKU rationalization of product lines, maximizing brand's effectiveness within the category.
- Tracked and monitored segment/account health metrics, recommending corrective measures.
- Developed and executed effective brand and promotional strategies and plans for customers' brands, driving sales and category growth.
- Worked with sales counterparts developing and presenting materials, encouraging Exclusive Brands customers, and supporting, developing, and growing business.
- Managed account projects within the activity management process and led cross-functional teams, ensuring that all projects were on time and managed within budget.
- Conducted in-depth analysis of customer and competitive data, including opportunities (new distribution, promotion, and gaps), trends, and channel/customer comparisons, delivering exceptional category growth.
Experience
10+ Years
Level
Senior
Education
MBA in Management & Marketing
Customer Marketing Manager Resume
Headline : Marketing professional with extensive experience in various aspects of acquisition and customer marketing with a focus on the energy, financial services, and healthcare industries. Strengths include marketing strategy, project management, vendor management, creative/copy development, and people management.
Skills : Microsoft Office, English, Spanish, Mandarin.
Description :
- Managed a 5 member inside the sales department responsible for coordination and execution of $30,000,000.00 in sales orders.
- Championed voice of the customer initiatives, interfaced with production ensuring MRP and customer orders were prioritized.
- Provided direction and guidance in establishing ISO 9001 procedures and practices.
- Established customer contact database and led cross-functional efforts to implement CRM.
- Wrote, administered, and analyzed customer satisfaction survey.
- Managed sales support effort to include directing the creation of promotional material, organization and launch of End-of-Life and Engineering change notifications.
- Management and budget responsibilities for the trade show program.
Experience
5-7 Years
Level
Executive
Education
BS in Business Administration
Customer Marketing Manager Resume
Headline : In search of the opportunity to enhance customer relations through the ability to develop better customer accessibility as well as create the most prominent image for the company.
Skills : Business Development, Sales, Territory Management, Leadership, CRM.
Description :
- Responsible for the Capital marketing plan, a $100M+ line of business, and provided oversight to make sure plan aligned with sales goals.
- Required strong partnership with many different department teams (marketing, category management, sales leadership) and understanding of market, trends, and capital sales process.
- Promoted into the role due to successful sales experience in working with C-suite long-term care customers.
- Created new service (Rehab Market Analysis) enabling customers to make more strategic purchase decisions and enabling sellers to sell more rehab equipment.
- Researched ideas with industry experts, presented to internal product teams, and rolled out the pilot.
- Generated $675K in new revenue, along with future opportunities.
- Consulted on customer deliverables in the capital sales process that improved customer experience.
- Included developing an online budgeting tool for new construction and renovation opportunities.
Experience
5-7 Years
Level
Executive
Education
BS in Psychology
Customer Marketing Manager Resume
Objective : Responsible for Developing the overarching beverage promotions framework, process, and SPARK platform for the world's largest hotelier, Building a plan with our Customer Success team to communicate – with regularity and consistency – the value of Updater.
Skills : Marketing Skills, Communication Skills, Researching Skills.
Description :
- Led customer marketing activities for National Accounts with annual sales revenue of $492 million, and a multi-million-dollar Trade Budget in addition to managing a team of Category Management Mgrs.
- Executed a long-term promotion planning process to optimize sales that contributed to a 103% net sales result in FY.
- Launched quarterly themed promotions which helped grow market share.
- Accepted a newly created marketing role, acting as the conduit between the direct sales force, indirect sales channels.
- Led market due diligence, identifying trends, and conducting extensive competitive analysis to develop a successful product rollout strategy.
- Researched existing and proposed regulatory legislation, obtaining all approvals and permits, in order to ensure regulatory compliance.
- Implemented improved business planning processes.
Experience
2-5 Years
Level
Junior
Education
BS in Agribusiness
