Director Marketing Operations Resume
Headline : As a Director Marketing Operations, responsible for a dedicated negotiator and outstanding project manager who works with cross-functional teams in sophisticated, multi-platform marketing efforts.
Skills : Strategic planning and execution, Marketing automation platforms.
Description :
- Drove large-scale cross-functional marketing initiatives that are tied to business goals.
- Built project teams, helped prioritize deliverables, and coordinated marketing operations for the enterprise.
- Knowledge of understanding the business goals of each business leader to help guide prioritization.
- Helped in guiding and mediating discussions about timelines, priorities, and personnel.
- Gathered and presented relevant metrics to help determine prioritization.
- Prioritized to all stakeholders to ensure full transparency.
- Reported metrics of delivered projects and present recommendations for further success.
Experience
5-7 Years
Level
Executive
Education
B.Mktg.
Associate Director of Marketing Operations Resume
Objective : As a Associate Director of Marketing Operations, conducting post-task reviews to continue refining and improving the process. Building and handling a company-wide portfolio of marketing projects.
Skills : Data analysis and reporting, Budget management.
Description :
- Figured out the best process, technology, and communication methods to deliver projects on time and within budget.
- Leveraged limited resources to deliver high-quality projects at high volume.
- Negotiated timelines with project owners.
- Expert in understanding marketing regulations and industry best practices to ensure all marketing activities are compliant with relevant laws and guidelines.
- Oversaw relationships with external vendors, agencies, and partners to ensure they deliver quality services and meet established objectives.
- Built and managed a high-performing marketing operations team, providing guidance, coaching, and professional development opportunities.
- Fostered collaboration between marketing teams and cross-functional functionally to ensure seamless execution of campaigns.
Experience
0-2 Years
Level
Entry Level
Education
B.Mktg.
Director of Marketing Operations Resume
Headline : As a Director of Marketing Operations, streamlined the marketing team's operations, advancing marketing priorities, being a thought partner and advisor to the CMO, facilitating effective decision-making, and ensuring excellence in marketing delivery and effectiveness.
Skills : Digital marketing strategies, Content marketing.
Description :
- Worked to improve the Marketing function’s productivity by streamlining strategic initiatives, and overseeing cross-functional program management.
- Ensured objectives are communicated within the Marketing team as well as between departments across the company.
- Worked closely with cross-functional teams accountable for delivering project inputs and assisting in resolving obstacles.
- Conducted audits on market, region, or functional effectiveness when necessary to inform sound decision-making.
- Supported CMO in managing annual strategic planning, ensuring clear goals and action plans defined across the department, managing organizational performance metrics, and executive reporting.
- Worked collaboratively with Finance, Talent, Legal, and other cross-functional partners linked to operational efficiency.
- Defined and produced progress and business reporting formats, defining meeting and reporting cadence, and identifying opportunities to increase leadership effectiveness.
Experience
5-7 Years
Level
Executive
Education
B.Mktg.
Senior Director of Marketing Operations Resume
Summary : The Senior Director of Marketing Operations, enables effective demand processes, execution, and supporting infrastructure across Marketing. This included providing best practices guidance, marketing systems management, enabling technical infrastructure, and reporting and analytics for all marketing functions.
Skills : Communication, Project Management.
Description :
- Led processes, operations planning, infrastructure, system research, and analysis.
- Established dashboards to report on cross-department marketing goals displaying metrics that translate into corporate sales and profitability goals that help to optimize marketing investments.
- Established a data-backed decision-making mindset across the demand functions within the GTM Operations team.
- Managed budgetary control for the Marketing organization, including strong operational cadence.
- Managed and developed the marketing operations team with skilled personnel to quickly address infrastructure issues and drive immediate value to the business.
- Led the effort to employ best practices processes in the areas of B-B lead management and drive significant improvements in marketing data quality.
- Managed technical aspects of web infrastructure (CMS) and demand marketing systems (marketing automation, CRM, project management, ticketing) used to generate, distribute, and report on leads, and marketing metrics across Demand Marketing, Corporate Marketing, Field Marketing, Channel and Alliances Marketing, and Product Marketing functions.
Experience
7-10 Years
Level
Senior
Education
BBA
Director of Marketing Operations Resume
Summary : As a Director of Marketing Operations, responsible for managing all vendor relations, from media platforms and agencies to contractors and consultants, from RFP to contract negotiation, in collaboration with the marketing and legal teams.
Skills : Project management, Team leadership.
Description :
- Evaluated vendor performance and cost-effectiveness, seeking opportunities for improvement and cost savings.
- Oversaw overall marketing budget and headcount to provide regular performance reporting to the CMO and guide potential business or resourcing needs.
- Owned budget estimation, tracking, and financial accruals in partnership with Finance.
- Monitored budget utilization, identifying opportunities for optimization and cost-effective strategies.
- Developed and maintained vision and strategy that ensures best-in-class marketing operations and supports overall company and go-to-market strategy.
- Defined and drove strategic marketing annual planning process, including budget allocation and management.
- Defined and managed marketing business processes and tech stack roadmap, including lead and account-based management processes/metrics, scoring, nurture, predictive modeling, campaign tracking, marketing automation systems, database health, targeting, and segmentation plans.
Experience
10+ Years
Level
Management
Education
B.Mktg.
Director of Marketing Operations Resume
Summary : As a Director of Marketing Operations, responsible for helping achieve our next phase of growth, also responsible for connecting marketing strategy to execution across all areas of marketing operations including marketing strategic planning, budget management, business process definition and optimization, tech stack and data strategy, efficient lead management, and integrated campaign reporting and analytics.
Skills : Creativity and innovation, Manage the marketing budget.
Description :
- Reported to the VP of Global Marketing Operations and Demand, and worked as a trusted partner with the CMO and all levels of the Marketing organization.
- Drove alignment across Marketing teams including GTM Programs, Product and Solutions Marketing, Regional Marketing, and shared services teams like Creative Services, Web Development, and Marketing Automation, as well as with Sales and Customer Success operations to provide a seamless customer journey and optimized revenue funnel.
- Monitored, analyzed, and reported on end-to-end marketing metrics from top, mid, and bottom-of-funnel performance to drive improvement in program effectiveness, pipeline/funnel velocity, and conversion rates.
- Defined long-term attribution analysis across all digital activities to closed deals.
- Provided active management, mentoring, and career development, and promoted best practices and operational excellence across the Marketing Operations team.
- Collaborated closely with stakeholders within BTO such as Revenue Operations and Business Analytics and across CyberArk with teams such as Sales, IT, Finance, Corporate Strategy, and HR.
- Worked on B2B tech growth environments, with a multi-product portfolio and direct and indirect sales processes.
Experience
10+ Years
Level
Management
Education
B.Mktg.
Director of Marketing Operations Resume
Summary : As the Director of Marketing Operations, responsible for managing a team of marketing automation and web development professionals, ensuring that they're consistently supported and providing the best possible service to our clients.
Skills : Leadership, Strategic direction, Budgeting.
Description :
- Worked closely with the leadership team, as well as colleagues in business development, creative, media, operations, and client services, to develop and implement strategic plans to increase business opportunities in the MOPs market.
- Managed a team of marketing automation and technology experts, conducting bi-weekly team meetings and one-on-ones, setting goals, providing training and support, and resolving issues.
- Provided hands-on project work, especially for more challenging tasks involving new tech or unusual requirements.
- Defined and documented key areas of responsibility across the MOPs team, highlighting areas of improvement and supporting adoptions.
- Supported operations with new contracts by providing input to time estimates and developing existing project templates and scopes to adjust for market changes and growth opportunities.
- Worked with the traffic manager to allocate resources based on timelines and availability, ensuring that work was evenly distributed, and team members were working on projects that matched their skills and experience.
- Worked on major marketing automation platforms and Salesforce, as well as any new technologies that pop up.
Experience
7-10 Years
Level
Consultant
Education
B.Mktg.
Director of Marketing Operations Resume
Headline : As the Director of Marketing Operations, responsible for attending cross-departmental meetings to ensure alignment and collaboration across the agency.
Skills : Email marketing, Interpersonal communication.
Description :
- Monitored client projects and deliverables, keeping track of who is working on what and where they may need help, and stepping in to handle any client issues.
- Kept up to date on the latest trends, determining which trends are important for the team to be knowledgeable in and contributing to thought leadership content and development of specs and hour allotment.
- Developed and implemented a more efficient system for messaging and assigning tasks across the MOPs team, reducing bottlenecks and improving response times.
- Worked with the team to improve time management, ensuring that MP's work is completed within expected timelines.
- Collaborated with the account team to better allocate time and resources for MP's work.
- Streamlined the management of the team of contractors, optimizing their workflows and processes to address challenges in team efficiency and productivity.
- Included project management, good client-facing skills, ability to talk to a non-technical audience, and ability to translate business goals into marketing/tech strategy.
Experience
5-7 Years
Level
Executive
Education
B.Mktg.
Director of Marketing Operations Resume
Summary : As the Director of Marketing Operations collaborated with senior leadership in developing, understanding, and utilizing metrics that matter to support marketing goals and business efforts.
Skills : Cross-functional collaboration, Campaign optimization and performance tracking.
Description :
- Promoted a culture of collaboration, accountability, innovation, entrepreneurship, and customer service within and around marketing operations and acted as a primary liaison to IT, sales operations, and channel operations.
- Provided project management support for all marketing functions to ensure timely delivery and execution for significant launch events across the team.
- Managed regular interlock meetings to ensure cross-team collaboration and coordination.
- Evaluated and recommended innovative technologies to track results and improve marketing capabilities.
- Collaborated, developed, and maintained a comprehensive website strategy that aligns with the overall marketing and business goals.
- Led efforts to collect, organize, and analyze marketing data to derive actionable insights.
- Ensured data accuracy, integrity, and compliance with data protection regulations such as GDPR, CCPA, and others.
Experience
7-10 Years
Level
Senior
Education
B.Mktg.
Lead Director of Marketing Operations Resume
Summary : The Lead/Senior Director of Marketing Operations responsible for supporting and extending our leadership position through the development and implementation of customer-focused promotional strategies focused on AES brand, capabilities and solutions.
Skills : Market research and analysis, CRM systems.
Description :
- Developed and implemented customer-focused marketing strategies and plans in support of AES’ purpose and growth objectives.
- Built, led, and developed a hard-working team focused on results and continuous improvement.
- Designed and implemented global marketing processes, workflows, and automation to drive efficiency, value creation, and continuous improvement.
- Oversaw the development and management of AES’ 360 advertising campaigns.
- Defined the approach to local annual marketing plan development and planning.
- Oversaw comprehensive integrated marketing campaign strategies that leverage and optimize channel usage, including web, social media, email, direct mail, content marketing, and events.
- Directed the creation of customer segment target audiences and personas with defined channels, personalized messaging, and content.
Experience
10+ Years
Level
Management
Education
B.Mktg.
