The Director of Product Marketing will be responsible for developing and directing the entire product marketing department. The job description entails synthesizing market, consumer, product and competitive inputs to drive the highest possible revenue for the company. The job activities performed by these directors are listed on the Director of Product Marketing Resume as follows – studying company products, translating technical details into benefits, following and analyzing market trends to position products; crafting compelling messages across marketing channels; testing marketing product features, and evaluating projects using relevant KPI’s, and testing marketing product features.
The following are certain core skills expected on resumes – a background in design and copywriting; familiarity with product marketing tactics; working knowledge of web analytics tools; keen eye for details; creativity; and experience in market analysis. Candidates are expected to have at least a Master’s degree in the field of marketing, economics or business administration.
Responsible for the Ethernet connector product line within the DataComm division.
Guided to accelerate sales revenue and improved margins.
Reviewed all engineering development projects for revenue potential, level of difficulty and strategic need.
Delivered a prioritized project list to engineering.
Used cross functional team meetings to reduce a 125 project list to 40 core projects allowing engineering to better focus and improve execution time.
Led the team to exceed a 15% revenue increase target in the second half of the fiscal year.
Accomplished customer purchase research to ensure major customers as well as increased sales push with Tier II customers.
Experience
5-7 Years
Level
Executive
Education
BA In Physics
Director Of Product Marketing/Coordinator Resume
Summary : Senior Marketing Professional with 20 years of leadership experience in creating visionary high-growth strategies that accelerate technology market adoption.
Skills : Marketing Communications, Product Marketing, Public Relations, Sales.
Description :
Conducted primary and secondary market research.
Developed go-to-market strategy.
Led cross-functional project team.
Directed diversification of product line to expand market presence while offsetting anticipated limitations imposed.
Conceived and executed the industry first go-to-market strategy and marketing programs to sell eDiscovery enterprise hardware and software directly .
Consistently drove 35+% of revenue, growing sales from $2M to $50M.
Managed the product marketing, outbound marketing and portfolio management of SanDisk's SSD, USB flash drive, and imaging card businesses.
Experience
7-10 Years
Level
Management
Education
Master Of Business
Jr. Director Of Product Marketing Resume
Objective : Database Administration and Linux, a creative product manager with 5 years of experience in operational support, project management, and process development.
Skills : Marketing Management, General Management, Big Data.
Description :
Developed and managed Motorola's entire cellular handset portfolio.
Launched and managed SanDisk's retail Solid State Drive (SSD) product line, starting at inception and growing to 9% share in less than 6 months.
Directed and managed large outbound marketing budget for digital advertising, web, social, search, PR, market research and event marketing.
Created marketing objectives, identified star products.
Conducted A/B testing, and worked with agencies and on-staff designers to create banner ads, YouTube video ads.
Responsible for brand positioning, employee training, client and employee communications.
Managed global product segment with $20-25 million annual gross sales.
Experience
0-2 Years
Level
Junior
Education
Leadership Program
Sr. Director Of Product Marketing Resume
Summary : Strategic re-branding, advantageous market positioning, industry event organization, and insightful competitive and industry research.
Managed existing and new product development for all carriers.
Responsible for Latin America product development and operational product issues.
Contributed to unit, revenue, margin and market share goals.
Increased units by over 50% and market share by 2%.
Required extensive customer interface to capture requirements and facilitate future product development and portfolio plans.
Encompassed all stages of product life cycle from conception through end of life.
Led turnaround efforts for Disney's Blast bringing the product to positive P&L in six months.
Experience
10+ Years
Level
Senior
Education
Bachelor Of Fine Arts
Director Of Product Marketing I Resume
Objective : A well-rounded professional recognized for leadership and execution of effective marketing campaigns, promotions, communications, creative, media placement, Web commerce, collateral and merchandising.
Skills : Communications, Product Marketing, Packaging, Digital Marketing.
Description :
Created standardized training programs, materials and collateral for each product line.
Built launch promotions that increase sales velocity.
Provided internal stake holders with product line support, industry news and competitive updates.
Constructed central Sales Server specifically for sales managers and all support staff Promotion.
Collaborated with Mar-Com to ensure promotions.
Created metrics to monitor and measure marketing programs effectiveness.
Optimized lead generation processes to increase close ratios.
Experience
2-5 Years
Level
Junior
Education
Bachelor Of Business
Director Of Product Marketing II Resume
Summary : Organization internalize, Agile principles and implemented associated methodologies, such as Scrum, to achieve transformation, innovation and great outcomes.
Skills : Product Management, Marketing Management, Business Development, Change Management.
Description :
Recruited to turn around sluggish company, a direct competitor to prior firm (Data Transit).
Held responsibility for all product lines and managed a marketing organization of up to 6 direct reports.
Concurrently led changes to the configuration of multiple product lines, overall positioning, customer penetration strategies, and channel training programs.
Added new key software features and enhancements.
Captured market leadership in three technology segments while maintaining leadership in two others.
Improved total global revenues by more than 60% over a 2-year period, reversing previous revenue declines.
Restored profitability through innovative management strategies that stabilized marketing and sales.
Experience
7-10 Years
Level
Management
Education
Bachelor Of Economics
Lead Director Of Product Marketing Resume
Summary : Analytical Executive Marketing Professional who delivers results. Experienced in leading profitable, growing, high performance business units.
Owned all marketing and sales content for cloud backup and recovery, disaster recovery, long term cloud storage.
Determined market viability of proposed products and formulated go-to-market strategies.
Directed product management team and contract manufacturers to develop.
Expanded relationships with contract manufacturers and solutions providers.
Provided direction on launch and sales efforts with product management and sales teams.
Responsible for all of worldwide catalog marketing budgeting, new product introduction, etc.
Engaged in strategic planning and executed marketing strategies for housewares consumer.
Experience
10+ Years
Level
Senior
Education
MBA In Management
Director Of Product Marketing II Resume
Objective : Results oriented sales and marketing executive skilled at creating new products, building brands and driving sales. Extensive consumer technology products background with a unique blend of marketing, sales and business development experience.
Skills : Marketing Strategy, Marketing plans.
Description :
Provided direction on the content and brand/product messaging for social media platforms, including Facebook and Pinterest.
Worked with product marketing managers on new product packaging and merchandising strategies.
Incorporated market research and customer feedback into overall positioning strategy.
Developed promotional marketing materials to drive sales at retail hardware store partners, including Ace, True Value, Orgill, Do It Best and more.
Managed the development roadmap and market position of a distance learning software products.
Participated in the preparation of financial projections and road show presentations, demonstrating the product.
Built product positioning, marketing programs, and infrastructure from the ground up to support existing core market.
Experience
2-5 Years
Level
Junior
Education
B.A. In Economics & Politics
Director Of Product Marketing/Specialist Resume
Summary : Highly experienced leader seeks to position and drive products through extensive experience in marketing, sales, product and program management and negotiation. Proven record of leading complex technical solution.
Defined key market and product messages with product and portfolio positioning for prospects, press and analysts.
Increased router, hub, switch, and WAN product sales from $18 million to $42 million annually over a two-year period.
Successfully launched numerous mobile products including School of Dragons, Madagascar Math Ops, NFL.
Developed and manufactured a virtual reality cardio bike for commercial fitness facilities.
Managed of a staff of 24 Senior Marketing Managers and their direct reports.
Maintained industry leadership position in wireless internet revenue.
Experience
10+ Years
Level
Senior
Education
Electrical Engineering
Director Of Product Marketing Resume
Headline : Extensive experience in eCommerce technical development, eCommerce strategy and marketing. Strong understanding of customers, digital innovation and marketing that encourages diverse disciplines to create world class customer experiences.
Skills : Strategic Plan Development, Project Management Marketing.
Description :
Responsible for all product and industry marketing activities for the Vision product line focusing on the AEC vertical markets.
Developed strong relationships with key associations, media, and analysts that lead to additional free speaking.
Created sales ready marketing materials for direct and channel sales teams such as case studies, reference sheets, videos, etc.
Trained Channel Partners and Direct Sales teams on new industries, industry challenges into their space.
Conducted extensive competitive analysis resulting in sales-ready information that enabled sales to increase win rates.
Worked with industry associations and analysts to determine market sizing for new product.
Developed and maintained close relationships with channel partners, analysts, and industry associations.
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