Marketing Automation Manager Resume Samples

Description :

1. Contributed strategic leadership and technical expertise in a dynamic marketing environment.
2. Led the development and execution of comprehensive marketing automation strategies, resulting in a 20% increase in lead generation and a 15% improvement in conversion rates.
3. Collaborated with cross-functional teams to define marketing automation requirements, implement workflows, and optimize lead nurturing processes.
4. Managed the implementation and integration of marketing automation platforms (HubSpot, Marketo) to ensure seamless operation and alignment with business objectives.
5. Designed and executed targeted email campaigns, segmenting audiences based on behavior, demographics, and other relevant criteria.
6. Conducted A/B testing on various elements of marketing campaigns to optimize email templates, landing pages, and other assets.
7. Stay updated on industry best practices and emerging trends in marketing automation to drive innovation and stay ahead of the competition. 

Experience

10+ Years

Level

Senior

Education

Bachelor's Degree In Marketing

Description :

1. Ensured MA campaign strategies aligned with broader Wiley Community strategies.
2. Ensured strategic and tactical alignment with complimentary marketing capabilities and activities (i.e., social marketing, telemarketing, conferences, direct mail).
3. Developed and monitored corporate benchmarks for campaign performance and lead generation.
4. Applied best practice segmentation and customer profiling to optimize demand generation programs.
5. Developed best-practice framework, standards, and playbooks for demand generation tactics committed to quality.
6. Assisted the Salesforce administration team with the general management of Salesforce.
7. Documented and followed extensive QA & test processes for all development and integration work.

Experience

7-10 Years

Level

Management

Education

Bachelor's Degree In Marketing

Description :

1. Provided training and support to internal teams on the effective use of marketing automation tools and processes.
2. Collaborated with cross-functional teams, including sales, content, and design, to align marketing automation efforts with broader organizational goals.
3. Stayed informed about data protection regulations and compliance requirements related to marketing communications.
4. Implemented best practices for email deliverability and adherence to industry standards.
5. Stayed abreast of industry trends and emerging technologies in marketing automation.
6. Identified opportunities for innovation and implement improvements to enhance the efficiency and effectiveness of marketing automation processes.
7. Developed and effectively executed Marketing Automation (MA) campaign strategies to ensure annual department revenue targets and individual campaign objectives were achieved or exceeded.

Experience

5-7 Years

Level

Executive

Education

Bachelor's Degree In Marketing

Description :

1. Implemented A/B testing to refine email campaign elements and improve overall performance.
2. Implemented lead scoring models to prioritize and qualify leads based on their engagement and behavior.
3. Developed and executed lead nurturing programs to guide prospects through the sales funnel.
4. Monitored and analyzed key performance indicators (KPIs) to measure the effectiveness of marketing automation campaigns.
5. Provided regular reports and insights to stakeholders, identifying areas for improvement and optimization.
6. Ensured data accuracy and cleanliness within the marketing automation platform.
7. Implemented data segmentation and targeting strategies to improve the relevance of marketing communications.

Experience

2-5 Years

Level

Executive

Education

BBA

Description :

1. Developed and executed comprehensive marketing automation strategies aligned with overall marketing and business objectives.
2. Identified opportunities to leverage marketing technology to optimize customer journeys and improve the overall customer experience.
3. Oversaw the selection, implementation, and integration of marketing automation platforms (HubSpot, Marketo, Pardot).
4. Ensured the marketing automation platform was effectively integrated with other systems, such as CRM software, to create a seamless flow of data.
5. Designed and implemented automated marketing campaigns across various channels, such as email, social media, and website, to nurture leads and drive conversions.
6. Utilized segmentation and personalization strategies to tailor campaigns to specific target audiences.
7. Managed and optimized email marketing campaigns, including the development of templates, content, and delivery schedules.

Experience

2-5 Years

Level

Executive

Education

Bachelor's Degree In Marketing

Description :

1. Provided overall programming and technical support for the TWCBC Eloqua Marketing Automation system, along with guidance on tool impacts to the business.
2. Established and maintained data quality through daily/weekly/monthly/quarterly reporting.
3. Developed and maintained campaign flows to effectively move prospects through the buyer’s journey.
4. Managed the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs.
5. Developed, maintained, and documented processes, provided quick reference tools.
6. Oversaw database management – segmentation, list acquisition/import, data cleansing, event capture, and lead management.
7. Executed ongoing project management of the execution of the marketing automation campaigns and programs.

Experience

10+ Years

Level

Senior

Education

BBA

Description :

1. Deployed integrated marketing analytics/reporting package (inquiries, asset performance, nurturing outcomes, contact acquisition).
2. Managed multiple deadline-driven tasks simultaneously.
3. Experienced developing creative ideas for promoting the company's core products, telling stories, and visually representing the brand through 
   email.
4. Experienced, with hands-on experience building and deploying emails.
5. Partnered with internal stakeholders to ensure the integrity of marketing automation data architecture.
6. Experienced writing creative and engaging subject lines and email copy.
7. Created, managed, and presented actionable Blueprints that align client’s requirements with the ExactTarget Statement of Work.

Experience

7-10 Years

Level

Management

Education

BBA

Description :

1. Advanced Rockwell’s Digital Marketing technology stack to include.
2. Acted as a key Marketing leader for enabling Rockwell Automation’s Salesforce Automation platform, influencing and implementing Sales-Marketing integrated processes and capabilities between Microsoft Dynamics CRM and Marketing technology stack.
3. Suggested marketing automation processes to fill Demand Gen gaps.
4. Collaborated with the Marketing team, to execute a multi-segment email marketing strategy designed to acquire, qualify, and convert.
5. Developed a library of all communication materials.
6. Ensured that deadlines are met for each project at each stage of production. Work with each person involved to uphold the communication goals.
7. Partnered with Operations to ensure data quality and integrity between SFDC and Marketo is maintained.

Experience

10+ Years

Level

Senior

Education

BBA

Description :

1. Created, edited, and certified requirements documents to ensure that project development meets the business needs.
2. Executed projects and initiatives in full compliance with Vonage’s defined processes and controls.
3. Experienced supporting Sales and/or Marketing operations, with a thorough understanding of lead-to-revenue processing workflow (required).
4. Created campaigns for marketing programs in Salesforce.com and Marketo, and used knowledge of segments, personas, and target accounts to ensure that proper messages were delivered to the right person at the right account at the right time.
5. Ran reports and shared results on all key email marketing metrics including delivery, opens, clicks, conversion, opt in / out.
6. Coordinated various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
7. Learned, baseline, and implement best practices.

Experience

2-5 Years

Level

Executive

Education

BBA

Description :

1. Project-managed campaign execution in coordination with the marketing team and other key stakeholders.
2. Developed and managed the calendar of marketing emails, event invitations, and newsletters
3. Experienced in designing customer journeys and nurturing campaigns.
4. Experienced with CRM and Tier-1 Marketing Automation (IE. Pardot, ExactTarget, Marketo, other) integration (required). Preference is given to certified Pardot Administrators.
5. Created, deployed, and monitored automated and demand generation marketing campaigns using Marketo and/or Silverpop, including nurture programs, trigger-based automated email communications, ad hoc email campaigns, and event programs.
6. Experienced managing small teams, prioritizing work, and problem-solving as needed.
7. Experienced with building and administering detailed marketing program reports that help to effectively measure key performance and success metrics.

Experience

7-10 Years

Level

Management

Education

BBA