A Marketing Planner coordinates with the financial, production, and administrative wings of the marketing department to anticipate the impact of marketing strategies, and to implement the best among those strategies. The following duties are often described on the Marketing Planner Resume – developing product marketing strategy, leading company product managers in implementing new product market launch, developing comprehensive situation analysis; reviewing and reporting market and industry trends, managing in-depth insight on market’s competitive landscape, and forecasting market risks.
Employers seek candidates possessing the following skills and abilities – an excellent eye for details, the ability to understand and translate complex data into a manageable and readable explanation; the ability to assess expenses, and forecast future demands; and fluency in translating data into real and plausible marketing plans and routes. Those interested in this career should earn a degree in fields such as marketing or related.
Headline : As a Marketing Planner, responsible for Partnering with account team and clients to develop an understanding of their business plan/goals and provide strategic counsel to translate goals into effective marketing strategies.
Skills : MS Office, Developing Skills.
Description :
Served as Marketing Planner for Avon Company.
Created a planning of estimated sales and the amount of products required.
Identified potential customers and found new products to add in the catalog.
Developed pricing strategies with the goal of making sure clients are satisfied while maximizing profits or share of the market.
Monitored trends and oversaw product development that indicated a need for a new product or service.
Identified, developed, and evaluated marketing strategies, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluated the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on investment and profit-loss projections.
Experience
5-7 Years
Level
Executive
Education
MS
Marketing Planner Resume
Summary : An extensively experienced communicator looking for a part-time position in which I can contribute and apply the skills and expertise I've acquired in my career in communications, project management, marketing, public relations or customer care. I am also open to other areas of office support work and hospitality positions (and have experience in these areas as well).
Skills : Project Management, Editing, Writing, Internal Communications, Public/Media Relations, Customer Service, Event Planning, Microsoft Office, Microsoft Office, Adobe Creative Suite, Wordpress, Drupal, Digital Photography, Data Entry, Vendor Relations.
Description :
Planned and executed marketing for the college as a whole and for individual projects and programs.
Developed brochures, ad copy, email campaigns, outdoor, internal communications, web content and events to support marketing efforts.
Served as proofreader and editor for all marketing publications (mine and others) and as print and freelance vendor liaison.
Developed, created and managed projects for our Centennial Celebration including a hardcover book on the history of the college, event materials, brochures, direct mail, reports and web copy.
Planned and executed events (as part of a team) for our Centennial Celebrations.
Served as publications coordinator/consultant for several large marketing efforts including rebranding for the entire college, referendum and buliding campaigns, large donor campaign and ongoing enrollment campaigns.
Planned and developed annual foundation calendar and other support materials that reached out to donors for the college.
Experience
10+ Years
Level
Senior
Education
Diploma
Marketing Planner Resume
Objective : An excellent communicator with almost 3 years experience in corporate retail. Team- oriented professional with strong interpersonal communication and problem solving abilities. Seeking to contribute my experience to marketing your brand or company.
Skills : Microsoft Office, Spss, SEO.
Description :
Managed coupon entry into the company system, which included POS bouncebacks and print coupons amounting to over $50M quarterly sales.
Created and communicated to stores all in-store handouts which generate over $5M in yearly sales.
Proofed all storewide ads and coupon offers that are sent to print production.
Developed and led the foundation for our Buy Online, Pick-up In-store initiative.
Organized meetings with managers across functions to communicate offers and planning calendars for the upcoming quarter.
Prepared marketing and coupon reports by collecting and summarizing campaign performance data.
Supported the marketing, creative, and merchant teams, including digital/mobile, credit and loyalty, key initiatives, database analysis, and social media.
Experience
2-5 Years
Level
Executive
Education
GED
Marketing Planner Resume
Objective : Able to close sales and lead a team Ability to plan and implement programs for specific health prevention measures; set goals and create a vision Able to collaborate well with others on project planning, implementation, and evaluation.
Managed execution for all marketing campaign deliverables including daily email program, monthly direct mail program and online advertising.
Created quarterly marketing planning and promotions calendars for team and cross-divisional alignment.
Partnered with creative and design teams to execute on creative briefs and manage production shoots.
Worked cross-functionally with multiple stakeholders to ensure message and branding consistency.
Collaborated with Fashion Director, catalog and styling teams to streamline catalog production process.
Developed framework for vendor presentations to secure annual co-advertising funds.
Managed in-store promotions and events in partnership with sales and merchandising teams.
Experience
2-5 Years
Level
Executive
Education
MBA
Marketing Planner Resume
Objective : Marketing Planner with 4 years of experience in Collaborating in the development of creative briefs to inspire creative concepts, Providing constructive feedback to align creative concepts with the brand and brief Work with Strategy team to model account planning best practices and refine ways of working.
Skills : Project Management, Powerpoint, Excel, Written Communication, Word, Interpersonal, Marketing Communications.
Description :
Planned and strategized all Public Relations and Marketing campaigns for a newly created American division of Bandai Visual Co.
Worked directly with the executive management, outside vendors, artists, publicists, and event management to propagate brand and title awareness.
Served as the liaison between the Japanese parent company and the American subsidiary for all internal and external communications.
Plan included a strategy designed to effectively promote and increase sales of their new and soon to be released second album.
Created cover design, and responsible for promotions and setup of concert and CD sales.
Introduced an advertising campaign and a future marketing plan for the Civic Women's Club of Milledgeville, GA.
Communicated with outside third parties on daily offer postings on the company website.
Experience
2-5 Years
Level
Junior
Education
GED
Marketing Planner Resume
Headline : A veteran Marketing Planner for industry leading clients in the Green Bay, WI area, including Kimberly-Clark, Kohler, The Packers Pro Shop, WE Energies, UW-Green Bay and Schneider International. Extensive professional experience in internet marketing, with an emphasis in building social media content, email marketing, and web site design.
Skills : AMO, Marin, Worldnow Targeted, Sales Force, ACT, GDN, Second Street Promotions, Triton Digital, Dart For Publishers, Radiate Media/Mobile App, Pointroll, Impact Engine, Stepleader, DoApp, WideOrbit, Ando Media, Comscore.
Description :
Took months to come to Compirion with a solid plan, and with the plan, they changed their name, logo, web site design and their actual sales approach.
Coordinated advertising programs.
Negotiated supply and tracked results.
Assisted PR manager in coordinating events including press conferences.
Developed and produced several issues of college-wide magazines aimed at prospective students as well as reports targeting taxpayers and business stakeholders.
Formulated, directed, and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers.
Provided ideas to product development department on product specifications such as design, color, and packaging.
Experience
5-7 Years
Level
Junior
Education
MS
Marketing Planner Resume
Summary : Passionate, collaborative marketer and mentor who leads through and thrives in ambuiguity, champions ideas, and is an innovative and resourceful problem solver. Loves a challenge and is energized by big ideas and brands that establish an emotional connection and leave a lasting impact.
Skills : Microsoft Office, Website Design.
Description :
Brand experienced across 8+ departments: Threshold, Room Essentials, Fieldcrest, Circo, Smith and Hawken, Shabby Chic and Seasonal.
Led Room Essentials Packaging Redesign ($1.4B); served as packaging expert and business liasion.
Conceptualized and led market strategy roll-out saving $1B across 19 business departments.
Aligned resources, discovered process efficiencies, and minimized workload for over 2000+ items with multiple in-store transition dates.
Launched and implemented a digital initiative across the Packaging team (90+ people) that created process efficiencies, increased cost savings and established sustainability practices across Target and vendor partners worldwide.
Developed and executed the omni-channel marketing strategy for a variety of business lines that included in-store marketing, promotions, media, PR, packaging, email, radio, digital, and product development.
Created and maintained the annual marketing plan and budget.
Experience
7-10 Years
Level
Management
Education
B.S. In Marketing
Marketing Planner Resume
Summary : Marketing Planner professional with 13+ years experience in managing omni-channel projects from conception to completion. A self-motivated individual with ability to thrive in a fast-paced environment & inspire teams to execute highly engaging customer experiences.
Skills : Creativity in Ideation, Analytical Research ,.
Description :
Managed strategic vision and presided over the creation of a $1B+ gift card portfolio; redesigned the GiftCard website (B2B and B2C).
Helped conceptualize the GiftCard mobile app.
Partnered with Visa and American Express on the development and launch of Target's co-branded GiftCards and marketing collateral.
Supported the development and leads the execution of the annual marketing plans for all loyalty programs across all brands.
Responsible for management and communication of monthly marketing/content calendar.
Maintained strong cross-functional partnerships with appropriate teams to identify and execute engaging loyalty campaigns and communications.
Developed effective and clear creative templates/briefs for email and direct mail channels to ensure campaigns are on target and deliver against business needs.
Experience
10+ Years
Level
Senior
Education
MA
Marketing Planner Resume
Headline : A highly motivated candidate seeking a professional position in the consumer products industry; preferable with responsibilities in accounts management, promotions, tactical supply management, customer service, product distribution and operations management.
Partnered with project management leads to ensure projects are on track; identify risks, mitigate issues and identify solutions to problems as they arise.
Reviewed all loyalty marketing for accuracy and ensure it aligns with the stated business objective and is consistent with loyalty branding guidelines.
Monitored and managed in-store signage inventory across all DICKS brands/store locations, including new store Grand Openings.
Responsible for all field communications across all loyalty programs.
Assisted in the forward thinking of loyalty marketing and identify testing opportunities.
Supported the development and execution of the vendor partnership program
Collaborated with Loyalty Planner - Credit as needed and as related to ScoreCard initiatives.
Experience
5-7 Years
Level
Executive
Education
GED
Marketing Planner Resume
Headline : 6+ years of work experience in retail fashion industry art field in Taiwan. 1 year in airline industry. Throughout my time in previous work I have: coordinated ad programs, managed social media channels & ecommerce website, planned events, and developed press releases.
Skills : Managing Skills, Planning Skills.
Description :
Maintained strong knowledge of target customer and reviews industry loyalty activity to generate prospective ideas and monitor competitive offerings.
Facilitated, resolved, and escalated questions and issues accordingly.
Managed the daily operations and execution of Gift Card Marketing Plans.
Supported the development and execution of annual gift card marketing plans to drive both internal and third party gift card program growth.
Monitored gift card inventory across all stores and manage the execution of card replenishment orders, including artwork review and card data testing.
Facilitated, reviewed and executed all gift card marketing collateral (including in-store signage), ensuring it is effective and accurate for both internal campaigns and in third party incremental marketing opportunities.
Tracked and reviewed performance of incremental placement in the third-party channel to generate prospective ideas for future campaigns.
Creating an account is free and takes five seconds.
You'll get access to the PDF version of this resume template.
Choose an option.
Sign up with Google
Sign up with Facebook
Sign up with Linkedin
This helps us make sure you're human and prevents spammers from abusing our services.
By continuing, you agree to our Privacy Policy and Terms.
Unlock the Power of Over 10,000 Resume Samples.
Take your job search to the next level with our extensive collection of 10,000+ resume samples. Find inspiration for your own resume and gain a competitive edge in your job search.
Get Hired Faster with Resume Assistant.
Make your resume shine with our Resume Assistant. You'll receive a real-time score as you edit, helping you to optimize your skills, experience, and achievements for the role you want.
Get Noticed with Resume Templates that Beat the ATS.
Get past the resume screeners with ease using our optimized templates. Our professional designs are tailored to beat the ATS and help you land your dream job.
