Media Planner Resume Samples

Description :

1. Cultivated successful relationships with clients such as Safeway, Chrysler, Jeep, and Dodge by helping account teams to grow long-term, strategic partnerships.
2. Consulted with various media vendors to evaluate appropriate sponsorship opportunities for Safeway in multiple markets based on overall client objectives.
3. Wrote evaluations and recommendations based on the media value of sponsorship opportunities.
4. Oversaw the deadlines for delivering creative materials and receiving signed contracts for sponsorships.
5. Assisted with the preparation and execution of various media plans including newspaper advertisements.
6. Created insertion orders and coordinated with various newspapers to verify that copy ran according to specifications.
7. Analyzed media research using Arbitron books for Safeway radio placements.

Experience

5-7 Years

Level

Executive

Education

Paralegal Studies

Description :

1. Advanced knowledge of Microsoft Excel for all the media data tracking and planning and Powerpoint for the presentation.
2. Serviced the media needs for Siemens in launching its home appliances in India based on the client's market objectives and budget requirements.
3. Managed Kotak Mahindra Finance Limited's AOR (Agency on record), comprising key brands in their market.
4. Established the planned parameters for all key categories utilizing awareness tracking information and media data.
5. Managed the Novartis India Limited account related to the planning activities for its OTC pharmaceutical products re-launch.
6. Operated as an integral team member for several new business pitches.
7. Responsible for charting & presenting the media strategies in detail for the pitch effort.
8. Developed corporate/brand strategies and campaigns.

Experience

7-10 Years

Level

Management

Education

Finance

Description :

1. Specialized in internet advertising, customer acquisition, and data management.
2. Developed an international presence in the online industry through a large affiliate marketing network.
3. Promoted from New Business Development staff to expand the company's new Email Marketing Department.
4. Increased revenue in the Email Marketing Department from the first year.
5. Managed and directed eight team members in the Email Marketing Department.
6. Developed marketing strategy, oversaw its implementation, and analyzed data to monitor its effectiveness.
7. Created the campaign testing method which increased new campaign revenue by 20% monthly.
8. Responsible for maintaining compliance with FTC CAN-SPAM Act and adapting procedural changes as internet regulations developed.

Experience

10+ Years

Level

Senior

Education

B.A

Description :

1. Generated monthly financial documents to support senior executives' decision-making and budgeting processes.
2. Utilized syndicated planning tools to run 30+ reports designed to aid Research Team's insight-development process.
3. Maintained strong working knowledge of media space and industry trends to forecast client opportunities.
4. Analyzed competitive reports for Revlon brands and top competitors to keep the client abreast of all new opportunities.
5. Assembled and updated positioning reports of all print activity to ensure advertisements ran as planned.
6. Documented all invoices, billing, and delivery issues and reported findings to account directors.
7. Prepared and maintained media plan flowcharts and media buy authorizations to execute client initiatives.

Experience

2-5 Years

Level

Junior

Education

Master Of Business

Description :

1. Researched, planned, negotiated, and executed integrated media plans.
2. Measured and monitored media performance to confirm the original objectives and strategies were met.
3. Maintained budget control and flow of media activity; developed media schedules and monitoring buys/schedules.
4. Maintained direct media manager and client communication.
5. Attended client meetings for briefing and presentation of media campaigns.
6. Met with media sales reps and industry reps on a regular basis to pursue ideas that were strategically aligned with client business.
7. Compiled and analyzed reports of competitive market/media information for each brand/category assigned.
8. Handled billing responsibility and invoice reconciliation.

Experience

5-7 Years

Level

Consultant

Education

Management

Description :

1. Facilitated the creation and allocation of digital media jobs and special projects in MAS for Marketing Strategy and other requesters.
2. Created and updated the season's job list for Creative Production and enter creative costs into MAS.
3. Reviewed the server, folder, and file structure to verify compliance with naming and filing conventions and standards.
4. Prepared reports for and communicate with senior management.
5. Assisted with capacity planning and resource scheduling.
6. Evaluated resource capacity as well as forecast upcoming demands.
7. Collaborated with teams to further refine data capture, analysis, and reporting.

Experience

5-7 Years

Level

Consultant

Education

BA

Description :

1. Worked closely with the internal team to help construct multi-media marketing plans and budgets using client objectives, strategies, and historical results.
2. Worked with a team to manage the planning and ROI analysis of clients' advertising budgets.
3. Communicated with clients to prepare budgets and optimize buys to meet their objectives.
4. Developed strong relationships with clients and media vendors.
5. Produced analytical reports that provide the client with insight on the efficiency of campaigns.
6. Worked with online media vendors to negotiate CPM's to achieve client goals.
7. Identified and troubleshoot ad serving errors and report discrepancies.
8. Pulled and analyzed competitive information and research.

Experience

7-10 Years

Level

Management

Education

Communications

Description :

1. Collaborated with Sales Team and Account Management to plan and execute integrated media recommendations for various beauty and fashion clients.
2. Developed and presented new business pitches with senior management.
3. Planned and executed awareness and direct response drove digital campaigns.
4. Participated in client/agency brainstorming sessions for the development of future campaigns.
5. Negotiated media rates and added value across print and digital.
6. Trained and managed an assistant media planner.
7. Assisted associate director in streamlining team projects and workflow.
8. Lead company-wide DoubleClick training and created a manual for employee use.

Experience

7-10 Years

Level

Management

Education

Marketing

Description :

1. Media plans helped to set network rating highs for TLC, I.D., and Science Channel.
2. Developed quarterly on-air and off-air media plans and while balancing the work of daily log operations.
3. Developed and managed multi-million dollar budgets for each network.
4. Analyzed viewer research to measure the effectiveness of past campaigns and applied findings to future initiatives.
5. Researched data to set new quarterly network guidelines.
6. Communicated media plans and promotion details with network marketing teams and external agencies.
7. Presented plans during on-site, off-site, and teleconference meetings.

Experience

7-10 Years

Level

Management

Education

Bachelor Of Science

Description :

1. Participated in media relations projects and assisted staff members.
2. Responsible for maintaining outstanding customer service.
3. Implemented statistical information into an online database.
4. Answered telephone, filing and organizing all media, and safeguarding company assets.
5. Maintained orderly appearance of register area and supplies stocked.
6. Coordinated meetings of Clients and staff.
7. Maintained employee records for the organization.

Experience

5-7 Years

Level

Executive

Education

Kinesiology