Marketing Analyst Resume Samples

Description :

1. Train the new customer care vendor to provide high-touch field support for marketing programs and tools supporting the corporate intranet and 3 proprietary marketing storefronts.
2. Train agents on mortgage origination nomenclature, prospecting, referral and b2b relationships and home buying process in the united states.
3. Created training presentations, guides, best practices documents and a training schedule to include pre-work, subject matter expert Webex presentations, post-training follow-up.
4. Analyzed advertising to best support our media buyer and drive conversion revenue.
5. Execute growth strategies, including cross-promotions, ppc campaigns and social media targeting.
6. Developed new database fields to more precisely track behavioral data on 2mm+ subscribers.
7. Analyze newsletter metrics, demographics, and website traffic using excel, sql and google analytics to make content recommendations to editorial staff and provide reports to management.

Experience

10+ Years

Level

Senior

Education

BS

Description :

1. Primary responsibilities encompass the activities and resources necessary to maintain, implement and coordinate the written policies, procedures, reporting and standards of the patient satisfaction process.
2. Works closely with senior leadership and management to accomplish HCAHPS and patient satisfaction goals.
3. Serves as primary liaison between the health system and Press Ganey Associates (patient satisfaction vendor).
4. Coordinates assigned organizational projects and provide research and project management support to all clinical departments.
5. Serves in a variety of roles (process improvement coordinator, project manager, instructor, etc. ) to help obtain alignment with the health system's strategic plan and initiatives.
6. Interprets and promotes AU Health'ss core values, patient and family-centered care principles, strategic plan, and goals and objectives to managers and employees to encourage ownership and personal accountability for service excellence.
7. Conducts rounds to assess all practice functions related to patient and staff satisfaction or aligned with the service excellence program initiatives.

Experience

7-10 Years

Level

Management

Education

MS

Description :

1. Lead analyst and owner of marketing systems which provide production capabilities as well as efficiency processes for users and customers (agents).
2. Efficiently and strategically design, enhance, test, maintain and create marketing campaigns.
3. Manage vendor relationships for production of marketing materials as well as the marketing systems (tools), which include contractual agreements and negotiations.
4. Creation and design of training materials and the marketing systems processes while also training others, both one-on-one and large groups.
5. Develop measurement plans for multi-channel marketing campaigns, including the design of simple experiments.
6. Utilize campaign measurement, web analytics, and other software or tools to pull campaign data.
7. Develop catalog marketing strategy, mailing schedule, and recipient lists to make sure that it goes to the right customers at the right time.

Experience

7-10 Years

Level

Management

Education

BSBA

Description :

1. Analyze and monitor the performance of TV user acquisition efforts in order ROI and drive the business decision.
2. Find opportunities of growth and cost efficiency through deep dive analysis and optimize campaigns.
3. Operate in a lead capacity through mentoring a team of analysts - developing best practices and promoting greater effectiveness through collaboration.
4. Drive projects with various cross - functional groups including database engineering, game engineering, data science, and broader marketing organization.
5. Research new technologies and platforms that could improve tracking & attribution.
6. Manage day-to-day reporting and key performance metrics of our marketing initiatives.
7. Monitor large volumes of complex data, spot trends/anomalies/outliers and investigate their cause.

Experience

5-7 Years

Level

Junior

Education

BBA

Description :

1. Collaborate on product line review for all products, analyzing total sales, gross margin and customer activity.
2. Prepare and summarize monthly analysis domestic and international sales.
3. Direct product demonstration videos as needed using an outside agency.
4. Manage product introduction from part number selection to product launch and promotions.
5. Directed a new sales team on the launch and training of a headlight restoration product to a large automotive service company located in the mid-Atlantic and Midwest states.
6. Led the development of three e-commerce sites, three informational sites and a password protected training site, launched all in 14 months partnering with the evolve creative group.
7. Influence catalog product selection and placement, to maintain consistency.

Experience

7-10 Years

Level

Management

Education

BBA

Description :

1. Relationship marketing using social media channels, public relations, and written communication to support marketing strategies.
2. Experience in quality control systems that stimulate performance, increase efficiency and work output.
3. Experience in mapping out action plans, cost saving strategies and market-research processes to actualize company's objectives and goals, as well as stimulate growth to regain investor confidence.
4. Help clients focus on helping their employees and managers effectively communicate product and service directives to customers.
5. Implemented marketing collaterals, such as story-telling powerpoint presentations created with adobe photoshop, in-design, illustrator, and slides to help b2b clients map-out marketing strategies and optimized communication with customers.
6. Able to convert raw data and information into real-life story-boards using interactive digital designs, images, and text to interpret product/service goals as well as business goals and shortened the decision-making process.
7. Created visual designs currently being used to promote and raise new funding for the company.

Experience

2-5 Years

Level

Junior

Education

BS

Description :

1. Acts as a liaison between Mercedes-Benz financial services (MBPS)and third party vendors that produce customer communication letters, forms statements and reports for MBFS.
2. Works with business and its management to analyze, write requirements, test and implement form additions and changes.
3. Assists with analyzing and troubleshooting issues encountered with prints done by vendors including billing statement failures, customer complaints, and failed customer mailings; resolve issues regarding repossession cure letters.
4. Experience writing test requirements in hp-Alm; converting requirements to tests and identifying defects by running tests.
5. Involved with purchase order creation using sap, from requirements gathering to setting up carts for software.
6. Review third party vendor invoices for accuracy and route to Ap analyst, reviewer or approver.
7. Creates check requests to ensure billing statements have sufficient funds for mailings.

Experience

2-5 Years

Level

Junior

Education

MBA

Description :

1. Facilitate monthly marketing meeting and present analytics/findings to the executive team of directors and VPS.
2. Collaborate to create pre and post formats to ensure expenditure control and adherence to budget.
3. Compile promotional costs and revenue to generate managerial reports containing ROI to aid in decision making.
4. Analyze trends and communicate opportunities for growth and improvement to the executive leadership team.
5. Coordinate cross-functional teams to ensure promotions are free of disruptions to customers.
6. Develop and implement process improvement with automation, conditional formatting, etc.
7. Developed a cross checking method for database marketing to proactively ensure accuracy.

Experience

5-7 Years

Level

Executive

Education

MBA

Description :

1. Developed collateral (hard copy & e-copy) used in national/regional sales presentations.
2. Provided routine and ad-hoc analytic reporting in growth, retention, price increases (value-added selling initiatives), penetration in facilities, customer concentration, market share and related risks.
3. Managed relationship with public relations firm, directing initiatives to secure both regional and national media opportunities.
4. Owned relationship with the web-services provider and constantly audited website content updates to ensure consistent brand- messaging.
5. Analyzed customer concentration and related market metrics to access opportunity and risk.
6. Maintained up-to-date competitive analysis data through strong relationships with industry representatives.
7. Obtained key market intelligence through networking and "cyber-sleuthing".

Experience

7-10 Years

Level

Executive

Education

BBA

Description :

1. Develop a comprehensive marketing and branding strategy to incorporate short and long term-goals which aligned with the department's strategic plan.
2. Forecast, track, and analyze projects through quantitative and qualitative analysis to achieve measurable outcomes through the use of target marketing, focus groups, direct response marketing, and surveys.
3. Prepared correspondences to contractors regarding areas of noncompliance to implement corrective action and ensure compliance.
4. Prepared contract solicitation documents, evaluate the request for proposals (RFP) develop, and negotiate contracts with the board of supervisors approval. Implement and manage contracts in compliance with the department and Los Angeles county policies.
5. Managed budgets for various sponsorships, partnerships, and marketing programs.
6. Coordinates cross-functional teams to drive new product introductions, sales initiatives, as well as support organizational objectives.
7. Identifies new and existing market opportunities and reports on findings

Experience

10+ Years

Level

Senior

Education

MBA

Description :

1. Developed and implemented strategies for market research, public relations, advertising, special events, sales promotions and retail relations.
2. Involved in all steps of design, from concept to production of all materials branding and promoting products, services, and events.
3. Extensive use of survey data and demographic analysis for targeted marketing efforts.
4. Trained sales representatives in online management and presentation software.
5. Completed customer profiling, market potential and demographic mapping analysis of distribution area.
6. Coordinated promotional events such as trade shows and community events, planning agendas, organizing staff, vendor and entertainer support.
7. Basic understanding of printing/inserting / distribution process to enable effective distribution of marketing materials from within the organization to consumers.

Experience

5-7 Years

Level

Executive

Education

MBA

Description :

1. Responsible for coordinating monthly acquisition and engagement programs (recruiting and consultant sales promotions) from initial concept, through development, communication to the field, and post-promotion analysis.
2. Responsible for managing third-party licensed merchandise vendors and supporting the channel & field marketing director in determining hypothesis, Roi, and goals for channel & field marketing initiatives.
3. Recommended compelling product selection for promotions, prepared requests for forecasts, and submitted to demand planning.
4. Provided forecasts to supply chain and gathered approvals to ensure each promotion can be supported in the given timeframe.
5. Developed and distributed internal memo containing approved promotion details, including communication plan.
6. Trained internal departments via monthly meetings on all aspects of each promotion.

Experience

5-7 Years

Level

Executive

Education

BS

Description :

1. Manage sales and distribution data and analytics to sales management and suppliers.
2. Collect and analyze data on established and prospective customers, brands, markets, and competitors.
3. Identify, explain, and project sales, traffic, and profitability trends by brand, category, and channel.
4. Responsible for managing the monthly goals, monthly business objectives, key performance indicators (KPI's), and other sales initiatives.
5. Design and collect marketing and sales information using surveys and industry resources and benchmarks.
6. Ensure compliance with ABC laws and regulations by implementing processes and systems to ensure accurate and updated licensure.

Experience

0-2 Years

Level

Junior

Education

MBA

Description :

1. Forecasting of revenues and expenses used to determine the ability to generate returns to our producers.
2. Respond to national and international requirements by analyzing their impact on our producer owners.
3. Process premium adjustments on a monthly basis for our farmer-owners.
4. Responsible for the management and scheduling of two calibrations crews across the northeast.
5. Participate in bi-weekly division manager meetings that address current industry issues and trends.
6. Presentation of current industry trends to our farmer owners at a yearly meeting across the northeast.
7. Preparing various power point presentations that are utilized by senior management in meetings with key customers, meetings, and board or directors.

Experience

10+ Years

Level

Senior

Education

MS

Description :

1. Lead market research efforts providing superior and timely quality research and analytical support for business development and customer services.
2. Monitor macro environment landscapes, identify key drivers and trends and prepare timely summary reports to senior management.
3. Think strategically and creatively and participate actively in the analysis of internal and external data; facilitate, develop and implement succinct reports, and present to management.
4. Collaborate with consumer focus agencies to develop questions and run focus groups. Executed telephone surveys to obtain up to date consumer and competitor information.
5. Attend sales and marketing meetings to present market research data to facilitate key business decisions for product development, enhancements and lifecycle. Partner and collaborate with cross-functional teams.
6. Attend industry trade shows to facilitate the collection of new emerging technologies, market research, and competitive intelligence.
7. Prepared swot profiles and competitive intelligence on competitors and customers of clients.

Experience

10+ Years

Level

Senior

Education

MS