Digital Marketing Analyst Resume Samples

A Digital Marketing Analyst assists and aids the company by bringing in customers to the website; a Digital marketing analyst develops and implements diverse marketing facets to attract clients to visit the company’s website. To implement the promoting strategy, the Digital marketing analyst embarks on promotion, advertisements, e-marketing promotional sales channel and so on. The Responsibilities further goes on to expand the online marketing performance by analyzing the online statistics and identifying the areas to optimize the turnover.

With a Graduation in Business Management, Marketing or Finance as a minimum qualification, candidates are eligible to apply for this post, a Digital Marketing Analyst Resume Sample that depicts ample experience as marketing head or digital marketing manager get a handsome pay as Digital Marketing Analyst.

Digital Marketing Analyst Resume

Objective : As a public relations and marketing professional with significant experience of 2 years as a Digital Marketing Analyst in SEO enhanced copywriting and content management, I've become an expert in a variety of fields, including social media management and networking, blogging, and technical writing.

Skills : Marketing, Public Relations, Content Management, Marketing, Writing, Editing, Journalism, Branding, Content Development, Media Training, Media Relations, Media Tracking, Social Networking, Campaign Management, Development, And Social Media Management.

Description :

  • Educate clients on best local search practices to improve upon existing SEO strategies.
  • Research keyword trends via google analytics, google webmaster tools and google trends.
  • Provide clients with strategic recommendations to improve organic search performance.
  • Develop and present reporting presentations, showcasing program results and recommendations based on past performance and strategy.
  • Perform research based on trending topics and keywords related to client goals and events.
  • Write, edit, and manage both internal blogs and client blogs using current SEO standards and best practices.
  • Research trending keywords and topics to develop weekly and monthly content calendars and editorial guides.
  • Develop social media content calendars and editorial guides to enhance client’s social presence.
  • Create social media profiles, page promotions, contests, and other CTAS.
  • Publish trending content based on current events and industry happenings.
  • Provide clients with best practice recommendations of social media utilization.
  • Develop custom reports based the on client’s ongoing reputation performance.
Years of Experience
Experience
0-2 Years
Experience Level
Level
Entry Level
Education
Education
BS

Digital Marketing Analyst Resume

Objective : Digital Marketing Analyst with around 5 years of experience in interpreting and analyzing data for driving business solutions. Excellent understanding of business operations and analytics tools for effective analyses of data.

Skills : HTML, JavaScript, HTML5, Java, SQL, CSS, Role Based Analytics & Consulting, Interpersonal, Team Player, Verbal, Problem Solving, Thought Leadership. Analytical Tools Adobe Analytics, Dynamic Tag Manager, Tealium, Google Tag Manager, Google Analytics, Adobe Target. Technical Tools Advanced Excel, Microsoft Office, Dreamweaver, Eclipse, Project Methodologies Agile, And Waterfall.

Description :

  • Working on multiple web analytics projects involving end-to-end adobe analytics development, support, and testing and data analysis.
  • Gathering business requirements and converting them from key performance indicators.
  • Update the tech spec based on the business requirements and use Adobe analytics variables.
  • Managing all Omniture tagging requirements, debugging, reporting and created weekly and monthly ppt reports for the management.
  • Implementing Brightcove with Adobe analytics for video tracking on the site.
  • Implementing search and promote to suggest and track merchandise and offers to customers based on their behavior.
  • Managing the implementation, tracking, and measurement of social media ad campaigns targeted at specific audience segments for views, engagement, and follower campaigns on all key products.
  • Rigorously maintain analytic tagging using numerous dynamic tag management and Google tag manager using Html, CSS, Javascript which has helped the company analyze data to make necessary changes.
  • Collaborating with the creative team to create designs, partner with the technical lead to set up, QA, and launch all A/B tests.
  • Implementing tracking solutions using dynamic tag management product for high visible applications and master marketing profile integration for high customer faced applications.
  • Partner closely with platform and analytics teams to integrate Adobe target with Adobe analytics.
  • Responsible for driving the success of A/B testing, website optimization and personalization campaigns using Adobe test and target.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
BE


Digital Marketing Analyst Resume

Objective : 2+ years of experience as a Digital Marketing Analyst, expertise in supporting state-wide campaigns with keyword research, on-page edits, and KPI measurement. Accomplished in managing vendors to create content, deliver recommendations, and develop a strategy.

Skills : Microsoft Office Suite Certified, Automated Insights Wordsmith, Google Analytics, Google Search Console, Spredfast, Conductor Searchlight MVP Certified, SEMRush, MOZ, Screaming Frog Site Auditor, Visual Basic, SQL, Basic HTML, Adobe Premiere Pro, And Final Cut Pro.

Description :

  • Found highly-searched and uncompetitive keywords to dominate google positions #1-3 for terms such as "free power" and "free weekends".
  • Utilizing HTML knowledge to insert keyword-rich content and campaign images on landing pages.
  • Creating reports to dissect UX by using heat maps and analyzed trends according to traffic (by channel),.
  • Working with the power to create content and garner inbound links to build site authority.
  • Supervising white spark as they cleaned up home services information across 200 local SEO directories.
  • Collaborating with partner, conductor, in order to find keyword opportunities and optimize site structure.
  • Discover trends and opportunities to increase spend by monitoring daily traffic fluctuations.
  • Configuring data for wordsmith ai to create 30,000 localized landing pages for greater organic traffic.
  • Revamping and relaunch pages by working with the conversion and UI/UX teams to generate more leads.
  • Updating all web pages surrounding scholarships by working with the content team to create blogs, design.
Years of Experience
Experience
0-2 Years
Experience Level
Level
Entry Level
Education
Education
BBA

Digital Marketing Analyst Resume

Summary : Digital Marketing Analyst/Consultant with 7 years of experience in analyzing, gathering and advising about Digital and Social Media marketing strategies. Extensive experience in developing an online roadmap for achieving sales and marketing goals.

Skills : Digital Marketing, Digital Media, Digital Strategy, Market Analysis, Omniture, Google Analytics, Google Adwords, Advertising, Online Marketing, Web Analytics, Web Content, DFP, And Newsletters.

Description :

  • Analyzing, gathering, and advise about digital and social media marketing strategies.
  • Monitor, test, and adjust campaigns to raise ctr and conversion rates, analyze and report on campaign performance to assess impact and influence.
  • Determine business goals, KPIs and implement strategic analytics solutions to meet clients needs.
  • Performing detailed analyses to assist clients understanding of how users interact on their website and the effect of other marketing channels and efforts on the overall customer journey.
  • Providing data-driven recommendations and insights to optimize site content and the user experience with the goal of improving digital marketing strategies and increasing brand awareness, website engagement and demand generation.
  • Working collaboratively with marketing, social media, development, and external vendors to translate business questions into KPI's and drive strategic recommendations.
  • Utilizing tools such as Adobe Omniture site, google analytics, trends, AdWords, and marketing cloud (sales force).
  • Trafficking online advertising materials, deploying ads DFP, actively manage live ad campaigns, and optimize campaign performance.
  • Performing the day-to-day ad placement, scheduling, and updates for customers, including rich media ad placements, 3rd party ads tags, investigate and resolve delivery/performance issues.
Years of Experience
Experience
7-10 Years
Experience Level
Level
Executive
Education
Education
MM


Digital Marketing Analyst II Resume

Headline : Data-driven Digital Marketing Analyst with 6+ years of experience. It spans data collection and formatting, marketing research, inbound/outbound marketing activities, social marketing/managing (Facebook, Instagram, Twitter), and assessing campaigns to optimize yield and maximize results.

Skills : HTML, SQL, TABLEAU, Google Analytics, Adobe Analytics, Google Adwords, Mailchimp, Hootsuite, MS Office Suite, Designing Tools Like FrontPage, Dreamweaver, And Photoshop.

Description :

  • Operate internal and client campaigns using optimal targeting methods and continuous a/b testing and iteration.
  • Collaborate with manager to develop buyer personas and map customer journey.
  • Research - perform research to determine organic search opportunity, through content, backlink, and keyword analysis.
  • Perform outreach to publishers and other high authority link targets for backlink acquisition.
  • Content development - work with copywriters and designers to ensure SEO agenda is met.
  • Testing and iteration - continuously refine search strategy based on performance.
  • Identify target demographics on Facebook and Instagram, with testing and iteration to optimize for KPIs (ranging from ROI, revenue, conversion).
  • Copywriting and creative - create, deploy, test, and iterate messaging and content.
  • Content management - aggregate and post content manually, and through automated platforms.
  • Spearhead the collection of 270,000 manually collected unique data points.
  • Management - created onboarding, training, and QA documentation for the offshore team, and worked with team leads to ensure knowledge transfer and data delivery.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
PS

Digital Marketing Analyst Resume

Headline : Digital Marketing Analyst with expertise in search engine optimization, usability testing, and user experience design. I have a passion for understanding why and how people interact with things on the web. My objectives in any work environment are to help generate more business and revenue through paid search & other digital marketing methods

Skills : SQL, Google Analytics, Google Adwords, Google+, Email Marketing, Content Marketing, SEO, Excel, HTML, Social Media Marketing, Wordpress, And Photoshop.

Description :

  • Successfully increased annual revenue 300% growth by recommending improvements in efficiency. Developing wireframes, sitemaps, and content inventories.
  • Coordinating and communicating internally between the inbound sales team and product development team on all marketing strategy needs.
  • Performing competitor benchmarking analysis and identify savings opportunities and potential product enhancements.
  • Document business processes and analyzed procedures to see that they would meet changing business needs.
  • Managing email campaign and associated landing pages to drive organic traffic and leads (MailChimp, kit desk).
  • Optimization (SEO) to improve organic research and click-through rate (CTR).
  • Developing reporting templates to provide a high-level overview of paid media performance for a weekly meeting with the management team.
Years of Experience
Experience
5-7 Years
Experience Level
Level
Executive
Education
Education
MBA

Jr. Digital Marketing Analyst Resume

Objective : A self-motivated and organized professional with more than 1+ year of experience in Digital Marketing. Strong background in web analytics and customer service. Looking for a full-time position to build upon my previous digital marketing experience and drive companies growth.

Skills : Marketing Communications, Digital Marketing, Media Planning, Search Engine Optimization, Pay-Per-Click Advertising, Blog Writing, Project Management, Traffic Coordination, Print Production, Public Relations, And Research.

Description :

  • Worked on a two-person analyst team at a busy marketing agency. Developed and executed strategic digital marketing initiatives for a variety of clients spanning multiple verticals including hotels, large e-commerce retailers, and real estate.
  • Wrote weekly SEO-optimized blog posts, press releases, and articles for various clients.
  • Regularly communicated with clients including presenting results and making recommendations.
  • Managed pay-per-click (PPC) accounts for up to 30 clients at a time with budgets totaling up to $36k per month in Google Adwords including setup, strategy, keyword research, ad copy creation and continuous optimization.
  • Conducted detailed website audits to access current digital marketing efforts and develop optimization strategy.
  • Executed SEO strategies including optimization of on-site content and improvements to site architecture.
  • Analyze and act on data from google analytics, sem campaigns, customer databases and email campaigns.
  • Reviewed search engines for technical problems causing unseen problems in organic performance.
Years of Experience
Experience
0-2 Years
Experience Level
Level
Entry Level
Education
Education
BS

Digital Marketing Analyst Resume

Objective : Results-oriented professional bringing more than 3 years of wide-ranging experience as a Digital Marketing Analyst, executing measurable marketing campaigns for several businesses. Successful in driving relationships, traffic, and revenue.

Skills : Adobe Photoshop, Adobe Illustrator, Wordpress, Microsoft Office, Social Media Marketing, Social Media Management, Digital Illustration, Bitly, And Hootsuite.

Description :

  • Develops, deploys, and manages content on various company websites and other digital platforms, including mobile and social.
  • Defines and owns daily, monthly and quarterly digital reporting, as well as ad hoc projects for Lafayette life group’s digital assets and campaigns.
  • In partnership with the digital marketing COE, recommends digital marketing opportunities, projects, and endeavors.
  • Develops business cases for recommendations of VP and Senior VP marketing and executes programs.
  • Creates and deploys digital content in partnership with enterprise resources.
  • Assisting field management in supporting associate compliance to digital marketing.
  • Making recommendations derived from digital data to support planning initiatives.
  • Creating digital media and design elements to enhance content and presentation material.
  • Establishing and tracks budget with VP of marketing and reports on ROI in digital campaigns and web enhancements.
Years of Experience
Experience
2-5 Years
Experience Level
Level
Junior
Education
Education
BCS

Digital Marketing Analyst Resume

Objective : Multi-faceted marketing professional with 1+ year of experience as a Digital Marketing Analyst, having in-depth knowledge of graphic/web design, copywriting, e-mail marketing and digital marketing.

Skills : Word Press, Magento, Google Adwords, Google Analytics, Salesforce, Microsoft Office, Adobe Suite, Sales, And Pardot.

Description :

  • Managing and developing marketing automation campaigns via salesforce (Pardot).
  • Optimizing over 1000 different corporate website landing pages with "WordPress and "Magento" e-commerce platforms for premier google search results. 
  • Research and coordinating global "search engine optimization" (SEO) campaigns to amplify website revenue, leads, and overall business.
  • Performed intricate data analysis to strategically improve overall website search volume, Leads, sales, improved bounce rates, and conversions. 
  • Developed the departments master excel spreadsheets for the entire digital, print, and special releases.
  • Generated and analyzed sales reporting on top titles/issues, pricing, and market trends using the Alfred internal database and Apple iTunes.
  • Queried the database for quick insights to support other teams such as product management.
Years of Experience
Experience
0-2 Years
Experience Level
Level
Entry Level
Education
Education
BS

Digital Marketing Analyst Resume

Objective : Sales and Digital Marketing professional with 2 years of experience in reputed Companies. Demonstrate excellent skills in key account management, business development, planning, marketing, strategy building, contract negotiation, supply chain management and customer service.

Skills : Microsoft Office, Google Analytics, Typing, Scheduling, Account Management, Customer Service, Database Management, And Fundraising.

Description :

  • Worked for an e-commerce jewelry retailer by providing business improvement solutions. 
  • Forecasted/predicted consumer behavior and product movement based on trend research and segmentation.
  • Implemented tags to analyze and report digital marketing metrics to optimize media spend for increased conversion on the brand website.
  • Performed digital campaigns analysis and website performance analysis to drive customer acquisition and retention, lead conversion and sales using google analytics.
  • Focused on trends of customer online behavior using pathing and traffic metrics in the sales funnel.
  • Performed product analysis using excel and suggest consumer and product insights to increase the conversions.
  • Focused on landing page optimization using a/b testing to increase the conversion rates and to improve the SEO ranking.
  • Managed pay-per-click (PPC) campaign to drive qualified traffic to the website in order to achieve the best ROI.
  • Managed content marketing on social media using Hootsuite involving Facebook, Instagram, youtube channel.
Years of Experience
Experience
0-2 Years
Experience Level
Level
Entry Level
Education
Education
MBA