Paid Search Specialist Resume
Summary : As a Paid Search Specialist, built and optimized powerful B2B PPC campaigns to build brand awareness, MQLs, and SQLs for our clients, who primarily serve niche markets and industries.
Skills : PPC Campaign Management, Google Ads.
Description :
- Developed, executed, and managed multiple campaigns, for multiple clients during any given week.
- Built audience targeting plans and campaign structures.
- Influenced the creative direction of ad content through performance insights and best practices.
- Tracked, monitored, and adjusted the performance and budgets for multiple campaigns.
- Searched campaigns in the ad platform, and Google Analytics, converting analytics into actionable plans for optimization through keywords, ad groups, targeting, bidding, and landing pages.
- Identified areas of opportunity in a given campaign, account, or market including utilizing cross-platform insights to expand audience targeting, and improve creative, and A/B tests.
- Influenced organic and website strategy for a given client based on your learnings and results from PPC campaigns, in collaboration with others on the team.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree In Marketing
Paid Search Specialist Resume
Summary : As a Paid Search Specialist, set up and troubleshoot conversion tracking across campaigns, collaborated with and assisted others on the team as needed, ensuring projects were on track and client goals were being met and exceeded.
Skills : Bing Ads, Keyword Research.
Description :
- Contributed to continuous improvement of the company and your department through process and system improvements.
- Oversaw the set-up, management, optimization, and analysis of client’s Google, Bing, and other PPC campaigns on a daily, weekly, and monthly basis.
- Prepared and delivered performance reports to clients, identifying key insights, successes, and opportunities for improvement.
- Built and maintained strong relationships with clients as well as Google and Bing account representatives to make strategic adjustments to campaigns.
- Researched, implemented, and optimized paid search efforts, including PPC search and shopping, GDN, LinkedIn, and other networks like Reddit/Quora, and more.
- Designed funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users (leads).
- Prepared weekly reports and call notes that you’ll present on Zoom calls with clients and clearly explain the strategy, reporting, and next steps.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree In Business Administration
Paid Search Specialist Resume
Headline : As a Paid Search Specialist, monitored and enhanced customer/user acquisition and activation performance, reported on core metrics of every campaign with the ability to analyze performance and identify areas for improvement.
Skills : Ad Copywriting, Analytics.
Description :
- Conducted keyword and competitor research for both existing and prospective clients.
- Built marketing strategies to acquire customers utilizing landing pages, various online platforms (Shopify, WooCommerce, WordPress), etc.
- Developed client marketing frameworks by creating new ideas, testing, and optimizing their marketing activities.
- Displayed a strong understanding of performance digital marketing metrics for clients with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to clients and internal stakeholders.
- Applied an understanding of cross-channel concepts.
- Implemented and supported paid search campaigns, including account setup, strategy development, and effective organization.
- Shared information with the supervisor and team members for analysis and potential execution
Experience
5-7 Years
Level
Executive
Education
Bachelor's Degree In Business Administration
Paid Search Specialist Resume
Objective : As a Paid Search Specialist utilized reporting, analytics, and trend tools daily to monitor campaign performance and make data-driven decisions, led campaign setup activities, encompassing keyword development, ad copy creation and testing, account setup and restructuring, and bid and budget management.
Skills : Reporting, Conversion Rate Optimization (CRO).
Description :
- Oversaw basic tactical execution of campaigns and conducted regular audits to ensure campaign effectiveness and alignment with best practices.
- Prioritized efforts, tracked and reported on campaign results, performed data analysis, and engaged in weekly client calls to ensure alignment with client goals.
- Consistently sought ways to improve processes, introducing new approaches contributing to client success, and effectively communicating insights based on campaign performance.
- Planned, designed, and operated paid search campaigns, including launches, management, budget allocation, bid management, and A/B testing.
- Tracked and monitored campaign results regularly, and conducted Quarterly Business, reviews, and end-of-year analyses to derive insights and strategies.
- Maintained and monitored campaign budgets, ensuring proper pacing and allocation for optimal performance.
- Communicated insights and findings derived from campaign performance effectively to clients.
Experience
2-5 Years
Level
Executive
Education
BBA
Senior Paid Search Specialist Resume
Summary : As a Senior Paid Search Specialist, owned activities related to driving revenue growth from advertising campaigns on Google Ads, Microsoft Ads, and other advertising accounts, oversaw advertising budget and made necessary adjustments to budget caps and bid strategies to meet spending requirements and improve efficiency.
Skills : A/B Testing, Budget Management.
Description :
- Reported on low-performing campaigns to identify optimization opportunities and reduce wasted spend.
- Supported the generation of new paid search campaigns, ad groups, and accounts and aided in the creation of new paid search marketing initiatives.
- Routined examination of daily, weekly, and monthly account reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives to identify opportunities and threats.
- Provided daily updates on advertising results and high-level recommendations to improve performance.
- Developed and maintained KPIs and data to guide strategic advertising account management.
- Provided recommendations and executed strategies for SEM growth, and marketing efficiency, and to support multi-channel marketing campaigns.
- Proactively identified opportunities in keyword development, campaign structuring, targeting, Performance Max, and other facets of paid search under company goals.
Experience
10+ Years
Level
Senior
Education
BBA
Junior Paid Search Specialist Resume
Headline : As a Junior Paid Search Specialist, developed new search campaigns, ad groups, and ads in support of B2B products and services, and recognized bid strategy opportunities.
Skills : Competitive Analysis, Communication.
Description :
- Stayed in the know on search engine marketing and advertising industry trends and best practices.
- Developed advertising creative for paid search and Performance Max campaigns.
- Wrote headlines and descriptions for search ads that align with our value propositions and customers’ needs.
- Collaborated with the marketing team on the creation and use of image and video assets for Performance Max and other campaign types.
- Worked collaboratively with others to meet department & company goals.
- Communicated to team and management on project development, timelines, and results.
- Participated in multi-channel marketing team tactical and strategical meetings and discussions.
Experience
5-7 Years
Level
Executive
Education
BBA
Paid Search Specialist Resume
Headline : As a Paid Search Specialist, regularly analyzed and interpreted data, discovered and addressed opportunities, collaborated on campaign strategy with the advertising and leadership team, formulated and tested hypotheses as well as gave critical insights on campaign activity and performance.
Skills : Collaboration, Digital Marketing Fundamentals.
Description :
- Participated in regular check-in meetings with SEM managers to review internal monthly and quarterly account data insights reporting.
- Supported paid advertising functions for other D2G Group entities as needed.
- Created, structured, and built out paid search campaigns in multiple channels.
- Created and presented strategies associated with the creation or management of campaigns.
- Assessed / Analyzed campaign performance regularly.
- Made recommendations and completed actionable changes to improve campaign performance towards the goal.
- Presented campaign/channel data through custom reporting on a monthly/regular basis Or as needed based on the client (Account Manager).
Experience
5-7 Years
Level
Executive
Education
BBA
Paid Search Specialist Resume
Headline : As a Paid Search Specialist, developed/maintained paid ads accounts that drive results specific to those objectives/goals set, managed multiple projects at once, leveraging the agencys internal CRM system.
Skills : Google Ads (formerly Google AdWords), Search Engine Marketing (SEM) Knowledge.
Description :
- Stayed on task with certain efforts that have set deadlines, by managing workflow to reach those deadlines.
- Leveraged Google Analytics to its fullest, extracting detailed insights to inform our paid search strategies, ensuring a data-driven approach to optimize ad spend and ROI.
- Set up and monitored custom dashboards and reports to track ad performance metrics, user behavior, and conversion tracking specific to each daycare location.
- Managed, optimized, and scaled our paid search campaigns on Google AdWords and Meta, demonstrating a robust understanding of platform-specific nuances and advanced targeting techniques.
- Employed manual bidding strategies with precision to control costs while maximizing ad visibility and conversion rates.
- Crafted and executed distinct, location-based advertising campaigns that consider the proximity of our daycare centers, ensuring targeted and effective reach to potential clients.
- Used geo-targeting and demographic segmentation to deliver personalized ad experiences, enhancing engagement and lead generation.
Experience
5-7 Years
Level
Executive
Education
BBA
Paid Search Specialist Resume
Objective : As a Paid Search Specialist, conducted regular A/B testing for ad copy, landing pages, and bidding strategies to continually refine and improve campaign performance, delivered comprehensive performance analysis reports, providing actionable insights and recommendations for future campaign adjustments.
Skills : Bing Ads, Analytics and Data Analysis.
Description :
- Helped support Centerfield’s Media Buyers on pre & post campaign related tasks.
- Coordinated traffic, helped monitor the delivery of advertising campaigns, and supported the department with campaign maintenance.
- Helped identify and resolve issues that negatively impact campaigns.
- Conducted keyword research for optimization — add new keywords or eliminate underperforming keywords.
- Ran weekly and daily performance reports and worked with media buyers to produce campaign recap and verification reports for clients as needed.
- Assisted with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking.
- Extracted campaign data & generate reports that summarize campaign performance.
Experience
2-5 Years
Level
Executive
Education
BBA
Paid Search Specialist Resume
Objective : As a Paid Search Specialist, created and interpreted performance reports to provide actionable insights, helped execute PPC campaigns, account setup, uploaded keywords, ad creatives, and ad extensions, strategy and tactical development, and organization.
Skills : Ad Copywriting, Budget Management.
Description :
- Daily monitored and analyzed all advertising campaigns.
- Monitored and reported the performance of new and existing campaigns.
- Analyzed revenue, campaign performance, click and conversion rates, ROI, and daily ad spend.
- Corresponded with management regarding client’s conversion, spending, and ROI.
- Worked towards strong client acquisition and maintaining current clients.
- Prepared and distributed performance reports as needed.
- Worked with clients and other staff to resolve problems, and worked on special projects as needed.
Experience
2-5 Years
Level
Executive
Education
BBA
