Ad Operations Executive Resume Samples

Description :

1. Reviewed ad performance relative to campaign objectives to provide optimization recommendations and increase performance for clients.
2. Ensured all booked revenue was recognized while campaign objectives were consistently met or exceeded.
3. Recognized, analyzed, and quickly solved discrepancies between ad servers.
4. Ensured clients and internal sales teams are receiving exceptional customer service and support.
5. Participated in client campaign kick-off calls to outline ad-tracking requirements and deliverables.
6. Provided the Finance team with reporting for monthly billing as well as providing reporting to clients.
7. Assisted with various special projects as needed.

Experience

10+ Years

Level

Management

Education

B.Mktg

Description :

1. Managed display advertising efforts including budgets, trafficking, tracking, analysis, and campaign optimization.
2. Managed and optimized SEM/ GDN campaigns on an ongoing basis to ensure campaign acquisition and revenue targets were met.
3. Ideated innovative ways of reaching the target audience or meeting defined marketing objectives through SEM/GDN campaigns.
4. Undertaken activities such as keyword research, and keyword categorization.
5. Generated daily, weekly, monthly, and ad-hoc campaign performance and other reports.
6. Created and maintained project plans to update internal stakeholders on the status of campaign performance and issues.
7. Gathered and maintained competition information relevant to search and other digital channels.

Experience

0-2 Years

Level

Entry Level

Education

BIT

Description :

1. Took site approvals from Demand Partners and worked with them closely on disapprovals and managing day-to-day communications.
2. Owned Ad Creative review process, Revenue and Growth Analytics, and Triage escalations between relevant teams.
3. Managed a Blocklist of Advertisers, Creative URLs, etc across all the partners.
4. Worked with the programmatic publisher account management team to review and investigate potential growth opportunities of publishers.
5. Worked closely with all the Demand Partners to monitor the performance of each Demand Partners and work on opportunities to improve overall programmatic yield.
6. Created periodical reports, dashboards, and PPTs for internal and external stakeholder reviews.
7. Ensured demand partners received the highest level of customer service and support.

Experience

2-5 Years

Level

Junior

Education

B.Adv

Description :

1. Able to interpret campaign data, identify trends, and draw actionable insights to optimize advertising strategies.
2. Able to effectively convey complex ideas and information to clients and internal stakeholders.
3. Able to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
4. Resolved issues and challenges that arise during campaign setup, execution, and optimization.
5. Provided regular reports and analysis on ad performance to stakeholders.
6. Managed relationships with external partners such as ad networks and publishers.
7. Managed ad budgets and allocations to maximize ROI for clients.

Experience

7-10 Years

Level

Senior

Education

B.Ads.

Description :

1. Provided prompt and professional assistance to clients through various communication channels, including phone, email, and chat. 
2. Addressed client inquiries, resolved issues, and guided advertising solutions and best practices.
3. Coordinated the setup, launch, and monitoring of advertising campaigns across different platforms.
4. Ensured campaigns are executed accurately and in line with client objectives and specifications.
5. Analyzed campaign performance data to track key metrics, identify trends, and generate insights for clients. 
6. Prepared regular reports and presentations to communicate campaign results and recommendations effectively.
7. Oversaw ad operations processes, including ad trafficking, creative asset management, and quality assurance. 

Experience

0-2 Years

Level

Fresher

Education

B.Mktg

Description :

1. Provided feedback and insights to inform product enhancements and improvements.
2. Investigated and resolved technical issues, discrepancies, and other campaign-related challenges promptly. 
3. Escalated complex issues to appropriate teams and stakeholders as needed.
4. Identify opportunities to streamline workflows, improve operational efficiency, and enhance service delivery. 
5. Implemented best practices and standard operating procedures to drive consistency and excellence in media operations.
6. Provided regular reporting and analysis on ad performance to stakeholders.

Experience

5-7 Years

Level

Executive

Education

B.Mktg

Description :

1. Assisted in the development and execution of advertising campaigns across OTT platforms in the USA.
2. Worked on Programmatic Video buying, and generating reports on accounting, auditing, and invoicing.
3. Worked with top OTT and Streaming vendors in the US market.
4. Trained on specific DSPs and ad servers for programmatic and direct streaming TV buying.
5. Built custom audiences and trafficked digital video and other formats, including VAST.
6. Assisted in planning, implementing, and optimizing digital advertising campaigns, including but not limited to PPC, display advertising, social media advertising, and email marketing.
7. Analyzed campaign performance metrics and provided insights to optimize advertising strategies and improve ROI.

Experience

7-10 Years

Level

Senior

Education

B.Mktg.

Description :

1. Collaborated with the creative team to develop compelling ad copy, graphics, and other creative assets for digital advertising campaigns.
2. Communicated campaign updates, performance reports, and recommendations to clients clearly and professionally.
3. Worked closely with other teams, such as marketing, sales, and analytics, to align digital advertising efforts with overall business objectives.
4. Kept informed about industry trends, emerging technologies, and best digital advertising practices to improve campaign performance continuously.
5. Led a team of Media Operations Executives/Ad Operations Executives to deliver exceptional support to our clients. 
6. Understood digital advertising platforms and a passion for driving results. 
7. Led, mentored, and inspired a team of Media Operations, to achieve team goals and objectives.

Experience

7-10 Years

Level

Senior

Education

B.Mktg

Description :

1. Collaborated with internal stakeholders to understand client needs, deliver customized solutions, and drive revenue growth.
2. Oversaw the end-to-end execution of advertising campaigns, from planning and setup to optimization and reporting. 
3.  Ensured campaigns are aligned with client objectives, delivered on time, and meet performance targets.
4. Analyzed campaign performance data to derive actionable insights and recommendations for clients.
5. Leveraged data-driven strategies to optimize campaign performance, maximize ROI, and achieve client KPIs.
6. Continuously evaluated and refined operational processes to enhance efficiency, scalability, and quality of service delivery. 
7. Implemented best practices and standard operating procedures to drive consistency and excellence across the team.

Experience

2-5 Years

Level

Junior

Education

B.Mktg

Description :

1. Created and executed performance marketing campaigns for clients.
2. Monitored campaign performance, identify areas of improvement, and deliver data-backed reports.
3. Coordinated with sales/sales ops internally to understand if there were any backend ROI goals and executed campaigns accordingly to achieve them.
4. Monitored and delivered the campaign to meet the client's goals, building insights to improve delivery, optimization, and repeat business.
5. Worked with the inventory team for specific requirements of the campaigns, and overall management of demand vs supply for all managed campaigns.
6. Ensured compliance with ad specifications and guidelines set by ad platforms.

Experience

7-10 Years

Level

Consultant

Education

B.Mktg.