Ad Operations Specialist Resume
Summary : As an Ad Operations Specialist, responsible for inventory accuracy, processing advertiser contracts, tracking, and sales team reporting support. Coordination of efforts between sales and operations to facilitate client agreements for advertising sales teams.
Skills : Digital Advertising Knowledge, Ad Operations Tools.
Description :
- Set up and optimized advertising campaigns on our proprietary platform in collaboration with internal teams.
- Managed campaign performance on a daily basis.
- Recommended the relevant audience segments to activate.
- Worked closely with Account Management teams to understand goals, meet client needs, and communicate results.
- Act as the main contact for any problem related to the progress of campaigns (ad operations) and get in touch with the support team if necessary.
- Investigated statistical discrepancies with third-party measurement tools in collaboration with the Support team.
- Provided recommendations on creative formats in close collaboration with the teams in charge of creating the creations.
Experience
7-10 Years
Level
Management
Education
Bachelor's Degree in Marketing
Senior Ad Operations Specialist Resume
Summary : As an Ad Operations Specialist, responsible for planning and managing advertising campaigns. Oversee detailed elements of the project, including tracking metrics, identifying any issues that negatively impact performance, and making adjustments.
Skills : Data Analysis, Troubleshooting.
Description :
- Developed and maintained strong relationships with local publishers and SSPs.
- Coordinated campaign messaging, talking points, and strategy with staff.
- Managed organic and local search engine optimization (SEO).
- Worked with creative team and/or consultants to develop graphics, video, and other content for campaign channels.
- Led and made recommendations for conversion rate optimization of landing pages.
- Provided comprehensive reporting and analytics throughout the campaign's lifetime to ensure campaign pacing and performance.
- Managed timely status updates with multiple stakeholders, both internal and external.
Experience
10+ Years
Level
Senior
Education
Bachelor's Degree in Advertising
Associate Ad Operations Specialist Resume
Objective : As an Ad Operations Specialist, managed multiple advertiser and agency accounts, and developed positive working relationships with the media buyers and operations teams at clients and partners.
Skills : Communication, Attention to Detail.
Description :
- Worked closely with appropriate parties to set up digital campaigns daily.
- Developed and tried new ideas to reach, influence, and inspire consumers to interact with the ministry.
- Arranged for and prepared community leaders to host community meetings and events.
- Managed relationships with outsourcing vendors to maximize resource allocation.
- Developed and coordinated a variety of projects in support of system marketing and communication plans.
- Worked with product and tech teams to enhance ad-serving solutions, revenue products, and QA/Troubleshooting methodology.
- Maintained short-term and long-term visions and strategies for website enhancements.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree in Business
Assistant Ad Operations Specialist Resume
Objective : As an Ad Operations Specialist, responsible for managing and optimizing advertising campaigns, ensuring accurate ad delivery, and maximizing campaign performance. Developing tailored strategic plans to execute effective digital advertising campaigns and tactics that achieve client goals.
Skills : Project Management, HTML/CSS Knowledge.
Description :
- Collaborated with service line leaders, marketing, and other content managers to create engaging experiences for prospective and current patients.
- Regularly evaluated competitors' and others' sites to ensure the system's site is current, informational, creative, and best meets customer needs.
- Advised and supported program staff on issues related to subcontract modifications.
- Assisted with monthly reporting for the management team.
- Advised on assisting accounting staff with invoicing and vendor payment.
- Assisted with training and mentoring of junior Ad Operations staff.
- Collaborate with the billing team to resolve monthly invoicing queries.
Experience
0-2 Years
Level
Junior
Education
Bachelor's Degree in Marketing
Junior Ad Operations Specialist Resume
Objective : As an Ad Operations Specialist, implemented and scheduled advertisement campaigns for a range of clients across a wide variety of industries and digital media platforms. Submitting and defending it to upper management, and then making sure that the advertising team sticks to those numbers over the duration of the work period.
Skills : Google Analytics, Adobe Analytics.
Description :
- Collaborated with creative teams to ensure ad creative alignment with campaign objectives.
- Conducted A/B testing and multivariate testing to optimize ad performance.
- Conducted ad inventory forecasting and management.
- Collaborated with cross-functional teams of Sales, Account Management, Marketing and Technology.
- Collaborated with implementation teams to onboard advertisers and publishers.
- Collaborated with internal teams to gather campaign requirements and objectives.
- Conducted audience segmentation and targeting for personalized ad experiences.
Experience
0-2 Years
Level
Junior
Education
Bachelor's Degree in Marketing
Ad Operations Specialist Resume
Objective : As an Ad Operations Specialist, developed an understanding of retail partners' business and maintained a positive relationship as their strategic long-term retail media network resource. Comfortable building remote relationships, managing Pinterest, Facebook, Instagram, and Google ad campaigns, and connecting with clients as a subject matter expert.
Skills : Time management, Organizational skills.
Description :
- Conducted quality assurance checks to verify ad functionality and display.
- Collaborated with the sales team to onboard advertisers.
- Created and documented tests of different campaigns.
- Created and managed creative and technical production timelines with Advertisers / Agencies.
- Ensured all aspects of campaigns are 100% Kid-Safe.
- Established procurement trackers and managed all procurement documentation.
- Ensured all campaign setups were optimized for correct client KPIs / and benchmarks.
Experience
0-2 Years
Level
Fresher
Education
Bachelor's Degree in Advertising
Ad Operations Specialist Resume
Objective : As an Ad Operations Specialist, assist the account manager in the day-to-day management of accounts, including responding to client phone calls, emails, production, and creative deadlines to ensure the continued progress of client workflow and meeting project deadlines.
Skills : Strong interpersonal skills, Handle multiple campaigns.
Description :
- Ensured smooth campaign delivery with client's KPIs at the front of mind.
- Ensured that all products worked on rich media providers' sites.
- Expertise in managing ad product integrations with third parties.
- Followed Ad Operations workflow and guidelines and suggested enhancements to the process.
- Ideated campaign strategy for key accounts to help the account management team grow the accounts.
- Identified and resolved technical issues related to both clients and internal.
- Implemented and improved quality control operating procedures.
Experience
2-5 Years
Level
Executive
Education
Bachelor's Degree in Advertising
Ad Operations Specialist Resume
Summary : As an Ad Operations Specialist, responsible for working with media agencies, website and app publishers, and ad tech platforms to traffic, test, and troubleshoot ad campaigns. Responsible for making sure creatives go live on spec and on schedule.
Skills : Campaign optimization, Campaign management.
Description :
- Interfaced with ICF Contracts and Subcontracts corporate departments.
- Implemented and managed ad campaigns across various platforms.
- Implemented and tested various ad formats, such as display, video, and native ads.
- Investigated new ad technologies and network enhancements (targeting options, cost reduction.).
- Led adoption of new products and growth initiatives by connecting them to client's objectives.
- Led preparation for campaign activation through clear and concise communication.
- Managed ad tags and tracking pixels for accurate campaign measurement.
Experience
7-10 Years
Level
Consultant
Education
Bachelor's Degree in Advertising
Ad Operations Specialist Resume
Summary : As an Ad Operations Specialist, tracked campaign status, identified and troubleshooted delivery issues, and reviewed reporting data for quality assurance. Managed and coordinated campaign functions by ensuring line items were distributed across all platforms effectively.
Skills : Video ads, Ad networks.
Description :
- Managed ad trafficking in DoubleClick Campaign Manager.
- Managed campaigns from end to end including initial setup, day-to-day optimization, and reporting.
- Monitored ad delivery and performance metrics to ensure campaign goals were met.
- Monitored industry trends and best practices to optimize campaign strategies.
- Managed relationships with external vendors and ad networks.
- Managed the Ad Operations team around reporting and optimization processes.
- Managed the integration of new products, services, and technologies.
Experience
7-10 Years
Level
Management
Education
Bachelor’s degree in Communications
Ad Operations Specialist Resume
Summary : As an Ad Operations Specialist, implemented ad ops tools to address workflow inefficiencies, improve testing, maintain inventories, and automate ad scheduling. Identified advertising opportunities and revenue models to control ad spend by observing emerging trends and competitive analysis.
Skills : Planning, Decision-making.
Description :
- Optimized ad placements and targeting to improve campaign performance.
- Performed a broad range of quantitative and qualitative analyses.
- Provided campaign performance reports and financial data to internal/external clients as required.
- Performed data analysis to identify insights and opportunities for campaign optimization.
- Provided insights to the campaign team for inclusion in weekly or end-of-campaign reporting.
- Performed post-campaign analysis and generated performance reports.
- Performed quality control of creatives, directly on the TVs.
Experience
7-10 Years
Level
Consultant
Education
Bachelor’s degree in Communications
