A Digital Campaign Manager is expected to develop, execute and manage the various marketing campaigning tasks and help the company’s promotion along with the products/services that are being offered. The job description includes enhancing brand awareness in the frame of digital space. A well-defined Digital Campaign Manager Resume mentions the following core duties – planning and executing all the aspects of digital campaigns, defining the KPI’s; measuring and reporting the performance of all the digital media campaigns, planning and measuring the experiment and conversions tests, handling and collaborating with other agencies, studying novel technology; and collaborating with various team to establish better user experience.
To land into this job, one must fit the criteria by possessing the following skillset – high creativity with the ability to identify the target audience, the ability to create and maintain relationships with clientele, the ability to develop budgets; being familiar with planning and strategizing of finances, and knowledge of managing various processes and activities. A large number of employers and hiring companies look for resumes with a Master’s degree in marketing and digital marketing background.
Objective : Digital Campaign Manager professional with the ability to see what needs to be done, and energy to make it happen. Dedicated team player that possesses a strong focus on the balance between customer relations and the bottom line. Proactively establishes and maintains positive relationships with key interfaces to ensure superior customer satisfaction.
Skills : Digital Marketing, Product Marketing, TOOLS: Salesforce; Eloqua; SurveyMonkey, Infusionsoft; Mail Chimp, Confluence; Google Analytics; HootSuite; Mindjet; ClearSlide; Smartsheets.
Description :
Responsible for campaign strategy and execution in email, social media, Ecommerce channels.
Streamlined Unica flowcharts and pre-calculated populations which reduced execution time from 4 days to 2.
Collaborated in effort to evaluate the different email tables and reconcile counts to come to true total population.
Advised and approved work of third party consultant campaign developer for Proof of Concept email effectiveness testing program.
Supported Sales and Account Management.
Stayed abreast of current trends in social media.
Utilized SEO/SEM methodologies like title tags, keywords, and crosslinking to increase site traffic and visibility for Gannett's digital properties.
Experience
2-5 Years
Level
Executive
Education
Bachelor Of Arts
Digital Campaign Manager Resume
Headline : Obtain a Digital Campaign Manager position that will utilize my strong organizational skills for coordinating media and optimizing advertising campaigns.
Skills : Email Marketing, SEO, Google Analytics, Google Analytics, Google Adwords, Adobe Creative Suite, Graphic Design, Digital Marketing.
Description :
Developed, implemented, and analyzed online advertising programs to ensure awareness, impressions, traffic levels, conversions, lead optimization and ROI.
Expertised gained from years of working with cross functional teams of production, creative, research, sales and senior management to keep tactics and strategy on point.
Created a geo-fenced demographically targeted mobile display campaign at tablets and smartphones in all OS's generating over 6000 impressions per month within 7 miles of each branch.
Reduced waste in client's traditional media spend and impressions 100%.
Client renewed 4th year and increased budget 30%.
Transformed a traditional PI attorney and installed a complete digital platform with online and mobile responsive sites, presence on Google/Yahoo/Bing.
Generated a 28% CTR and 585% ROI.
Experience
5-7 Years
Level
Executive
Education
BA
Digital Campaign Manager Resume
Summary : Experienced digital marketing and communications manager with extensive knowledge and expertise in advertising operations, client services, and project management. Unique skills in building and promoting brand presence. Able to efficiently and effectively collaborate through various media to achieve project goals.
Skills : Social Media Strategy And Navigation, DFP, Yahoo Apt,.
Description :
Managed digital display, mobile, and pre-roll ad campaigns on multiple ad-serving platforms like DFP and Apt for Yahoo.
Used DMP/DSP including OrderHub, AdSoftware to ensure the execution and implementation of all campaigns across multiple channels.
Collaborated with cross functional teams on strategy and performance.
Oversaw optimization for multiple markets using inventory analysis to produce reports on a weekly and monthly basis.
Managed the allotted budget for each campaign, making specification comparisons and decisions on impression distribution.
Advised markets of pacing enhancement methods that are accurate and compliant with our policies and procedures.
Responsible for maintaining familiarity with online marketing and social media strategies for several markets.
Experience
10+ Years
Level
Senior
Education
MS
Digital Campaign Manager Resume
Headline : A digital media specialist with extensive experience in digital media planning, ad serving technologies and revenue generation. Strategic Media Planning DART Ad Serving Platforms CPM/CPC Optimization Data Analysis Account Management Client Retention Online Inventory Management 3rd Party Network Platforms Technical Media Trends.
Skills : Paid Search, Online Marketing, Social Media Marketing, Branding, Project Management, Web Analytics, Mobile, Marketing Strategy.
Description :
Provided market leading ad serving, reporting and optimization standards with emphasis and responsibility to the provision of high level customer service.
Managed over 100 CPM, CPC and CPA campaigns for direct clients and agencies.
Trafficked display, contextual and mobile campaigns through DFP, Adacado and Operative ad serving systems.
Ensured all campaigns were trafficked prior to launch and without error.
Provided feedback to clients on creative design prior to launch.
Monitored campaigns daily to promptly resolve any potential under delivery.
Delivered campaign research and reporting to clients which included CTR growth and analysis between placements and creatives for mid-campaign optimizations and post-campaign analysis.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Arts In Communication
Digital Campaign Manager Resume
Headline : Working with nonprofits to get their advocacy and fundraising messages out. I'm motivated to help organizations communicate more effectively, specifically making their efforts user-friendly and bug-free. I currently manage online fundraising campaigns at Avalon Consulting Group for a number of nonprofit clients including National Geographic Society, Student Conservation Association and National Aquarium.
Skills : Social media training, Digital strategy, Writing, Content Management, Project management.
Description :
Strived to achieve the highest ROI for clients.
Built email blasts to audiences of up to 300,000 and online campaigns more than once per week.
Hired, trained and managed coordinator level staffer.
Managed other staff members on task-by-task basis.
Managed Salsa and NGP Van CRM databases of over 300,000 and 50,000 supporters.
Developed maintenance and standardization practices.
Trained other staff and clients on CRM and CMS management.
Experience
5-7 Years
Level
Junior
Education
Bachelor Of Arts In Psychology
Digital Campaign Manager Resume
Summary : As a Digital Campaign Manager, responsible for leading the development and optimization of highly complex digital and social marketing initiatives delivered via the internet, mobile, head-mounted display, virtual reality, 360-degree dome projection, and other emerging platforms.
Skills : Microsoft Office, Macintosh OS, Lotus Notes, Webinar Software, Salesforce, Google Analytics, Adobe Suite, WordPress, Sharepoint, Nielsen, Omniture, Krux, Yieldex, Promo Suite, Gabriel Interstitial Scheduler, 2E Scheduler, PDS, GRiPit, IMovie, IPhoto, Hootsuite, Tweetdeck.
Description :
Managed and supported end-to-end digital campaign execution for Health, Finance and Insurance clients with annual budgets surpassing around $20 million total; support includes client on boarding, campaign management and optimization, measurement/reporting, and results analysis.
Optimized and created strategic media plans (banner ads, paid media, newsletter/webletter, video, etc.) designed to effectively reach target audience, manage ROI and meet client objectives.
Acted as client advocate to Ad Ops team to creatively structure and execute digital media campaigns, provide performance reporting (conversions, click rates, etc.), and manage first and third party trafficking/metrics.
Supported Sales team in moving new clients from pilot campaigns to ongoing business.
Established, tracked, and reported on key performance indicators (KPIs) for continued account development and growth and become the authority on client's campaign objectives.
Built and established deep external client relationships at multiple levels; act as key day-to-day point-of-contact for client relationships, requests, projects, and campaigns.
Reviewed pacing, recommend and implement optimizations to ensure each campaign is a success.
Experience
7-10 Years
Level
Management
Education
Bachelor's
Digital Campaign Manager Resume
Headline : Energetic, competitive manager with a visionary understanding of market demand, lead generation, client partnerships and digital marketing best practices that drive unprecedented profitability. Expertise in developing a strong brand presence by utilizing CRM software, marketing strategies and sales engagement to drive demand generation and build lead generation for increased market share.
Skills : Power Point, Adobe Social, HootSuite, Spreadfast, Omniture, Google Analytics, Facebook Insights, Twitter Analytics, Mass Relevance, Radian6, Sysomos, Curalate, Photoshop Elements.
Description :
Managed the strategy, design, and deployment of internal and external email communications.
Developed the analysis and tracking for all campaigns, and leveraging findings to maximize the effectiveness of future initiatives.
Worked cross-functionally with legal, development, creative, and sales departments to standardize messaging and ensure company-wide awareness of email initiatives.
Implemented multiple automated onboarding email campaigns, causing average departmental Costs Per Acquisition to decrease 20% over the course of four months.
Initiated various call-to-action, subject line, frequency, and a/b testing, which led to a dramatic improvement in customer engagement while reducing unsubscribe rates by 30%.
Optimized mailing lists to increase average email delivery rate from 85% to 99.7% and decrease spam rates from an average of 1.3% to below .01%.
Managed email templates, lead scoring, campaign and web reporting, landing pages, and form creation.
Experience
5-7 Years
Level
Executive
Education
Master Of Business Administration
Digital Campaign Manager Resume
Headline : A focused marketing and web manager who undertakes complex assignments, meets tight deadlines and delivers superior performance. Able to apply strong planning, creative and time management skills to ensure the best product is being put on the market. Operates with a strong sense of urgency and thrives in a fast paced setting.
Skills : Microsoft Office, Customer Service, Marketing, Data Entry, Data Analysis, Database Management, Planning, Software, Leadership, Customer Relations.
Description :
Built, managed and optimized paid search and display campaigns to ensure optimal performance.
Responsible for implementing and analyzing Facebook and Instagram paid ads.
Updated multiple social media profiles with relevant, creative content.
Provided marketing recommendations based on analysis of social media and website metrics.
Responsible for evaluating Facebook, Twitter, and Google analytic reports.
Researched and developed digital marketing strategies for clients by thoroughly knowing products and services, consumer demographics and target markets.
Managed daily email newsletters using MailChimp.
Experience
5-7 Years
Level
Junior
Education
Bachelors Of Science
Digital Campaign Manager Resume
Objective : Digital Campaign Manager Professional accomplished in all aspects of campaign development, including website analysis and optimization, paid advertising, email marketing, social media marketing and content promotion.
Skills : Google Analytics, Google Adwords, Email Marketing, Social Media Marketing, Wordpress, HTML, SEO.
Description :
Developed and implemented digital marketing strategies based on client's short term and long term business goals for B2B and B2C companies with annual marketing budgets totaling $360,000.
Promoted brand awareness and online presence through digital marketing strategies on local and national levels.
Developed and optimized paid advertising strategies for several clients with annual budgets totaling $250,000.
Developed, Implemented, and Optimized Work Flow Process for SEM Media Operations.
Worked with Kenshoo Local PPC Bid Management Software in order to Optimize PPC Ad Spend.
Managed day to day activities as a SEM Campaign Manager working in the Reseller / Wholesale division of Deluxe, Small Business Sales.
Maintained professional communication with clients regarding items needed for advertising trafficking.
Experience
2-5 Years
Level
Executive
Education
Bachelor Of Science
Digital Campaign Manager Resume
Headline : Highly driven young Digital Campaign Manager professional looking to advance career with a personal drive to make every task and project as efficient as possible.
Skills : Adobe Creative Suite, HTML, CSS, Microsoft Office Suite.
Description :
Scheduled, launched, and optimized digital advertising campaigns using programmatic buying.
Reviewed ad campaign requests and ensure all requests comply with company specifications.
Trained sales team in order entry in Dart for Sales Managers.
Managed gif/jpg, Flash and Rich Media tags for site served campaigns.
Tested creative assets for proper functionality and to ensure proper delivery and tracking.
Responsible for maintaining and managing the ecommerce aspect of corporate website.
Wrote and updated product content and coordinate with direct mail team and call center to align campaigns.
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