An Ads Quality Rater is a human fact-checker for the search engine algorithm. The role is also known as the internet assessor or a search evaluator. Primary responsibilities relating to this role are listed on the Ads Quality Rater Resume as – accessing the internet using a high-speed connection, maintaining computer hardware and software; reviewing online content including images, text, web pages, and more, rating the relevance of search results; learning and maintaining knowledge of the culture or region the web ads are being targeted; and reporting results.
To provide such a crucial service, the quality raters need the following skills and abilities – fluency in more than one language, familiarity with relevant culture relating to local references; the ability to analyze information and assess its significance; and web-savvy. While no specific area of study is considered mandatory, applicants are expected to possess at least a bachelor’s degree. However, those with web development or web design are likely to be competitive.
Summary : Experienced Ads Quality Rater with a strong analytical background. Adept at identifying trends and providing feedback that enhances ad relevance, leading to improved user engagement and satisfaction across multiple platforms.
Skills : Proficient In Microsoft Word; Can Type Approximately 100 WPM, Attention to Detail, Analytical Thinking, Critical Thinking
Description :
Responsible for performing multiple tasks in order to increase the efficacy and relevance of Google advertisements and search results.
Tasks included the following evaluations: The quality of Landing Pages resulting from clicking on advertisements.
Relevance and quality of product and search ads.
Compared multiple keyword queries related to similar searches.
Evaluated ad quality based on relevance, accuracy, and user intent, improving overall ad performance by 15%.
Conducted detailed assessments of ad content, leading to a 20% increase in user engagement metrics.
Collaborated with cross-functional teams to refine ad guidelines, enhancing compliance by 30% across campaigns.
Experience
7-10 Years
Level
Management
Education
B.A. Comm.
Ads Quality Rater Resume
Objective : Dedicated Ads Quality Rater with expertise in evaluating online advertisements. Recognized for delivering high-quality assessments that drive strategic improvements, resulting in a 15% increase in click-through rates for key campaigns.
Skills : Management, Teaching, Problem Solving, Communication Skills, Cultural Awareness
Description :
Product and Customer Support, Telecommute: Evaluate the accuracy of Google web advertising.
Analyzed and provided feedback on text, web pages, images, and other types of information for Google, using an online tool.
Logged on to an online tool via Google account(s) to select tasks to do on a self-directed schedule.
Reviewed the results returned in a specific search query and rated them in terms of relevance.
Measured, whether existing products meet set quality standards, plans how often sampling will be performed, determines the standards by which quality will be judged, and/or establishes how products and processes will be improved to meet quality standards.
Rated Search Ads for Google Search Engine.
Developed training materials for new raters, improving onboarding efficiency and reducing ramp-up time by 40%.
Experience
0-2 Years
Level
Entry Level
Education
B.A.
Ads Quality Rater Resume
Objective : Proficient Ads Quality Rater with a keen eye for detail and a passion for digital marketing. Enhanced ad quality through rigorous evaluation processes, leading to significant improvements in user interaction and brand visibility.
Skills : Project Management, Semiconductor, Microelectronics, IC Packaging, Package Engineering
Description :
Communicated the effectiveness of web layouts and information via the online tool.
Examined and analyzed text, web pages, images, and all kind of information.
Analyzed user feedback to identify trends, resulting in a 25% reduction in ad disapprovals over six months.
Reviewed and rated thousands of ads weekly, maintaining a 98% accuracy rate in quality assessments.
Participated in regular calibration sessions, ensuring alignment with quality standards and improving team consistency.
Maintained up-to-date knowledge of industry trends, applying insights to enhance ad quality evaluation processes.
Conducted competitive analysis of ad strategies, informing best practices that improved campaign effectiveness.
Experience
2-5 Years
Level
Junior
Education
BA Comm
Ads Quality Rater Resume
Objective : Analytical Ads Quality Rater with a focus on optimizing ad performance. Leveraged data-driven insights to refine ad targeting strategies, achieving a 25% boost in conversion rates for various advertising initiatives.
Responsible for reporting and tracking the visual quality and content accuracy of Google advertisements using an online tool to examine advertising.
Facilitated workshops on ad quality standards, increasing team knowledge and performance metrics by 30%.
Streamlined ad review processes, reducing average review time by 25% while maintaining high-quality standards.
Created comprehensive reports on ad performance, aiding in strategic decision-making for future campaigns.
Engaged in continuous learning to adapt to evolving ad policies, ensuring compliance and quality assurance.
Collaborated with data analysts to refine algorithms, enhancing ad targeting accuracy and user satisfaction.
Led initiatives to improve ad feedback mechanisms, resulting in a 35% increase in actionable user insights.
Experience
2-5 Years
Level
Junior
Education
B.A. Comm.
Ads Quality Rater Resume
Objective : Ads Quality Rater (quantity and quality) evaluates the advertising effectiveness of a companys ads. Evaluating the impact that an ad campaign has on brand awareness and customer recall, brand equity, and brand perception.
Skills : Microsoft Powerpoint, Microsoft Outlook, Customer Service, Decision Making, Client Focus
Description :
Evaluated and analyzed the accuracy and effectiveness of web advertising and search results.
Reported, tracked, analyzed, and evaluated the visual quality and accurate content of Google search advertisements for an effective user search.
Telecommuted-based work focusing on web advertising, specializing in languages: English (U.K) and English (U.S) Evaluate the accuracy of web advertising.
Experienced with regulatory activities in the US and EU, as well as direct experience with FDA readiness.
Assessed ad relevance for diverse markets, tailoring strategies that improved local engagement by 20%.
Conducted detailed assessments of ad content, ensuring compliance with industry standards and guidelines.
Analyzed user feedback to identify trends, leading to actionable insights that improved ad relevance scores.
Experience
2-5 Years
Level
Junior
Education
B.A. Marketing
Ads Quality Rater Resume
Objective : Results-driven Ads Quality Rater skilled in assessing ad content for relevance and accuracy. Successfully improved ad quality scores by 20% through comprehensive evaluations and actionable insights, contributing to overall campaign success.
Skills : Sales, CRM, MS Office, Customer Insight
Description :
Reported and tracked the visual quality and content accuracy of advertisements.
Held responsible for reporting and tracking the visual quality and content accuracy of Google advertisements.
Used an online tool to examine advertising-related data of different kinds and provide feedback and analysis to Google.
Collaborated with cross-functional teams to enhance ad targeting strategies, resulting in a 20% increase in CTR.
Reviewed and rated thousands of ads weekly, maintaining a 98% accuracy rate in quality assessments.
Developed and implemented training materials for new raters, reducing onboarding time by 30%.
Utilized data analytics tools to track ad performance metrics, contributing to a 25% boost in campaign effectiveness.
Experience
2-5 Years
Level
Junior
Education
B.S. Marketing
Ads Quality Rater Resume
Headline : Ads Quality Rater will rate and approve ads submitted to the ad platform. This includes scanning the ad text and images, as well as evaluating the quality of the product or service being advertised.
Skills : Communication, Filing, Bookkeeping., Public Speaking / Presentations, Attention to Detail
Description :
Evaluated advertisements on websites and made sure they were relevant to the end-user's intended query.
Rated keywords as relevant or irrelevant to the user's query.
Communicated findings using an online tool to determine if the Google ads were effective.
Evaluated ads and web pages using scales provided by the client(s).
Researched and judged ad quality using guidelines provided by the client(s).
Rate Ads and websites.
Rated ads in English and Mandarin through the ZeroChaos system, rated video ads to google word campaigns, judged keywords, search query, and landing page.
Experience
5-7 Years
Level
Executive
Education
B.A.
Ads Quality Rater Resume
Objective : Quality Rater is responsible for providing quality ratings and feedback on ads, landing pages, and creative collateral. This position will also be responsible for leading the Quality Raters to ensure that they are delivering consistently high-quality ratings.
Used critical thinking skills to evaluate the impact and quality of advertisements.
Evaluated various advertisements based on the scale, provided by Google.
Performed marketing research and translation, when necessary.
Ensured the quality of ads intended for targeted marketing based on search queries and user location, in addition to other user metrics.
Involved much research into current trends and an understanding of user intent and an intuitive grasp on the user experience to determine.
Experienced in international trial conduct and management, a plus.
Engaged in continuous learning of ad policies, enhancing expertise and improving rating consistency.
Experience
2-5 Years
Level
Junior
Education
B.A.
Ads Quality Rater Resume
Objective : Ads Quality Rater with 5+ years of experience in controlling inventory, ordering and tracking new supplies, developing procedures and training material for staff. Strong communication skills, organized, with a track record of success.
Skills : Retail, Promotion, Branding, Ad Relevance Assessment, User Intent Understanding
Description :
Analyzed websites to determine if the site would be useful or harmful to search engine users.
Reviewed and evaluated websites based on specific search terms and provided a rating.
Kept current on cultural, political, business, and media affairs to give the most accurate ratings.
Consistently ranked in the top five of the highest performing evaluators out of hundreds.
Achieved quality-based bonuses 85% of the time.
Troubleshot and worked around technical issues to attain quality and time standards despite setbacks.
Exceeded weekly service level requirements by rating over 100 tasks per hour and performing at a higher accuracy level needed to remain on the project.
Experience
2-5 Years
Level
Junior
Education
B.A.
Ads Quality Rater Resume
Objective : Results-oriented Ads Quality Rater with a background in digital marketing. Enhanced ad relevance through thorough evaluations, leading to increased user engagement and a measurable impact on overall campaign effectiveness.
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