Advertising Account Manager Resume Samples

Description :

1. Responsible for the coordination of advertising campaigns and communicating clearly to all those involved.
2. Developing strong client relationships based on an understanding of customer needs and exceeding customer expectations.
3. Initiates relationship with new advertisers provides an overview of Account Management services, introduces other members of the customer support team.
4. Develops strong account relationships based on an understanding of Service Provider business goals and helping to meet those goals.
5. Develops strategy, plan, timeline, and routine call cadence to help Service Providers meet their goals.
6. Explains how performance will be measured. Discusses progress on training and onboarding plan.
7. Reviews performance against goals with the Service Provider.

Experience

7-10 Years

Level

Management

Education

BS

Description :

1. Oversaw advertising accounts for clients for publication placement. Project management of marketing initiatives.
2. Participated in the design and implementation of corporate advertising and lead generation campaigns including print, web, multimedia and direct mail.
3. Created RFP's in PowerPoint for face to face client presentations.
4. Developed and implemented social media and digital strategies for online presence, collaborating with all teams (design, editorial, and SEO).
5. Worked closely with the sales and marketing teams to grow and further implement the worldwide marketing model.
6. Innovated leadership communication meetings to cultivate and sustain a high degree of cross-functional collaboration, coordination.
7. Provided and communicated analytic updates for sales staff.

Experience

5-7 Years

Level

Executive

Education

Mass Communications

Description :

1. Managed hundreds of local businesses with new and existing ad content.
2. Aggressively prospected for new clients and worked closely with existing clients to develop effective marketing solutions.
3. Prospected businesses for special publications which were proprietary to tourism, retirement and various amenities Crescent City has to offer.
4. Exceeded prior years monthly goals within my first month.
5. Ability and experience working with people to contract accounts that had previously declined to work with my employer.
6. Developed a spreadsheet which was used in the field to streamline the AD insertion process so that less mistakes were made.
7. Computer, written and verbal comunication, problem solving and above all, excellent customer service.

Experience

5-7 Years

Level

Executive

Education

Computer Science

Description :

1. Drove advertising sales throughout the Los Angeles territory.
2. Designed and marketed integrated programs including print, event sponsorships, and online advertising across a broad range of categories.
3. Conceived and executed the first "Executive Holiday Guide" ad supplement, successfully breaking new business.
4. Advertisers included Geary's Beverly Hills and See's Candies.
5. Developed legal advertorial columns which increased sales in law vertical by 20%.
6. Clients included Bingham McCutchen, Sheppard Mullin and Ervin, Cohen & Jessup.
7. Co-developed informational symposium and advertorial spread for Jefferson Wells resulting in new business.

Experience

7-10 Years

Level

Management

Education

Diploma

Description :

1. Independent contractor calling on local businesses to present (4 years) cinema advertising opportunities with Epic Theatres.
2. Maintained CRM database, secure client renewals, and developed new business from established CRM leads.
3. Cultivated business relationships with business owners, marketing managers, and advertising agencies.
4. Assisted new clients in all aspects of account management from creative design and production to ensuring monthly billings are paid on time.
5. Attended weekly company sales meetings from a remote office and provided up-to-date sales progress.
6. Manage a book of business with over advertising clients.
   
7. Provide customer service to all clients within a book of business by answering any questions.

Experience

5-7 Years

Level

Consultant

Education

Accounting

Description :

1. Manage and maintain all cash receipt transactions and accounts receivables Prepare and distribute cash deposits on a daily basis.
2. Apply cash to invoices and file batches Reconcile and monitor outstanding accounts receivables.
3. Liaison for all work provided by advertising reprehensive firm. Analyze and present quarterly revenue reports.
4. Assist with annual audit and program audits Assist in developing fiscal year budget projection in coordination with the finance department.
5. Provide recommendations to Director for advertising rate increases.
6. Generate invoices and manages collection of funds, Track department invoices and reconcile with finance reports and budget.
7. Responsible for maintaining customer files which include mailing invoices, credit card receipts, and monthly statements.

Experience

10+ Years

Level

Senior

Education

Finance

Description :

1. Implemented and managed a new social media advertising channel, posted daily on the account and used it to create revenue.
2. Added a brand new marketing team for the publication in order to formulate and implement a new brand for The Plainsman.
3. Conducted marketing research with a team of five subordinates to formulate The Plainsman brand with focus groups.
4. Created four new positions and filled them with new hires trained.
5. Provided monthly reports for each employee. Oversaw all student account executives and design staff.
6. Lead organized and structured weekly sales team meetings and individual one-on-one meetings.
7. Performed human resource management practices with seven ad reps, one digital media manager, and two ad designers.

Experience

5-7 Years

Level

Executive

Education

BS

Description :

1. Managed a book of active advertising accounts. Maintained a pipeline of activities through SalesForce/CRM.
2. Developed strong relationships with pre-existing clients, based on understanding and exceeding their needs and expectations.
3. Cultivated new clients on services while building trust and strong relationships going forward.
4. Educated clients on services to increase ROI and bring consultative sales/solution approach to achieve goals.
5. Provided Consultation and assisted in creating content for client's Social Media accounts.
6. Worked with clients to create visually appealing content for their digital presence.
7. Handled various aspects of accounts including pricing, billing, appropriate licensing and customer service needs.

Experience

2-5 Years

Level

Junior

Education

Bachelor Of Arts

Description :

1. Established strong professional relationships with advertisers and industry colleagues by being efficient, accurate and trustworthy.
2. Developed, managed and maintained accounts for advertisers including ad sales, design, proofing, editing, and accurate account billing.
3. Streamlined advertising account records to assist billing.
   
4. Designed effective advertisements and promotional material as needed.
5. Communicated with customers, co-workers and other individuals to answer questions and explain information.
6. Experience developing sales materials and using design programs.
7. Excellent communication, problem-solving and interpersonal skills.

Experience

7-10 Years

Level

Management

Education

Graphic Design

Description :

1. Sell B2B print and electronic advertising for a group of products in assigned territory.
2. Develop lead generation through cold calling, membership in various trade associations and product marketing activities that increase brand awareness.
3. Create proposals based on client needs assessment and consultative sales approach.
4. Interact with executive-level staff, give sales presentations, recommend editorial approaches.
5. Service existing accounts with marketing strategies through a needs assessment.
6. Design marketing and promotional campaigns for industry events, trade shows, and association meetings.
7. Increased annual gross sales year over year.

Experience

10+ Years

Level

Senior

Education

Fine Arts

Description :

1. Account Services, for an advertising agency. Acquired, estimated and managed various agency jobs as the account executive.
2. Coordinated, organized and trafficked various agency jobs as the project coordinator.
3. Interacted and dealt with diverse kinds of people: suppliers, creatives, media reps.
4. Researched, developed and implemented marketing plans on behalf of various clients.
5. Developed the New Business program, researched leads and cultivated new cliental relationships.
6. Completed on average daily outbound calls generating a minimum of sales.
7. Addressed customer questions and concerns regarding products, prices, and availability.

Experience

2-5 Years

Level

Junior

Education

Business Administration