A Database Marketing Analyst performs analysis of the marketing database and evaluates and improves the effectiveness of various marketing programs. The job description entails developing strategies for targeted marketing campaigns and takes responsibility for data extraction and list and lead generation. A well-drafted Database Marketing Analyst Resume indicates the following duties and responsibilities – running various reports to track retention, identifying new customers, ensuring the database is updated and maintained, and completing complex tasks as delegated. Duties also include – conferring with direct and interactive marketing programs specialists; and analyzing direct and interactive marketing campaigns.
To be an effective Database Marketing Analyst, the individual needs a certain set of personality traits, as well as soft and hard skills. Other skills include the following – self-reliance and leadership skills; experience in developing and presenting business conclusions based upon data analysis; strong computer skills, experience with SAS, SPSS, and web analytics tools. To work in this field, a bachelor’s degree in fields such as marketing, economics, statistics, or computer science is needed.
Headline : Seeking a Database Marketing Analyst position with Washington State Department of Corrections which will allow me to utilize my current skills as a Database Marketing Analyst/Coordinator to assist in data collection, report production, and all other areas of administrative support.
Skills : Database Analysis, Project Management, Direct Mail, Print Production, Digital Printing, Marketing Analysis, Direct Marketing, Sales, Microsoft Office, Mac OS X, Microsoft Access.
Description :
Performed analysis on Player's Club performance including revenue trends, attrition, demographics, and reinvestment levels for a database of 450,000 players; 100,000+ active players.
Analyzed promotion performance and provide insights for future promotions.
Analyzed Direct Mail and Email campaign performance and discuss future segmentation/targeting tactics.
Maintained strict confidentiality relative to financial data, casino policies, player data, and marketing plans.
Performed data extraction to build monthly direct mail marketing list for 65,000+ guests.
Performed ad-hoc analysis for interdepartmental team members upon request/need to aid key business decision making.
Membered of install/upgrade team for new Player Tracking system and responsible for property-wide training, configuration, setting user permissions, and management of player tracking application.
Experience
5-7 Years
Level
Executive
Education
B.A. In Communications
Database Marketing Analyst Resume
Headline : Obtain a Database Marketing Analyst position in a people-oriented organization where I can maximize my customer service experience in a challenging environment to achieve the corporate goals.
Skills : Microsoft Office, Data Analysis, Data Warehousing, Sql, Teradata, Reporting And Dashboard Creation Using Multiple Tools.
Description :
Tracked and analyzed direct and interactive marketing campaigns.
Used statistical analysis and reports to create campaigns.
Coordinated and monitored the maintenance, integrity, and security of several databases.
Developed and coded the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
Executed segmentation around brand plans.
Performed data extraction and lead generation.
Evaluated and optimized the effectiveness of marketing campaigns.
Experience
5-7 Years
Level
Executive
Education
Bachelor of Science
Database Marketing Analyst Resume
Objective : Successful and motivated Database Marketing Analyst professional interested in working in challenging and dynamic work environments that promote teamwork and reward excellent performance.
Skills : IBM Enterprise Marketing Management, Unica, Microsoft Office, BusinessObjects, Data Analysis, Database Marketing, Analytics.
Description :
Recommended and developed customer segmentation and selection procedures.
Retrieved, transferred, used and understood data from a relational data warehouse.
Maintained close working relationships with stakeholders to understand their objectives and opportunities to support key business initiatives.
Determined best method to gather, model, manipulate and present data.
Utilized marketing resource management tools to track campaign workflow.
Performed quality assurance testing and collaborated with support teams.
Identified and reported production issues and followed them through to resolution.
Experience
2-5 Years
Level
Executive
Education
B.S. In Applied Mathematics
Database Marketing Analyst Resume
Headline : Hardworking, organized, Database Marketing Analyst professional with a proven background delivering sensible business technology solutions on time and under budget while working as a team member or team leader.
Skills : Microsoft Office, Data Analysis, Data Analysis, Email Marketing.
Description :
Worked with Marketing Managers to build a detailed profile of the target audience for list building data requests and target marketing campaigns.
Supported Marketing Managers in handling list scrubbing data requests as assigned by segregating marketing lists into existing customers, expansion opportunities, and new customers.
Created lead lists of potential customers by using Hoovers, OneSource, Jigsaw, Demandbase, and SAP.
Created queries in Access to create marketing lists for target marketing campaigns.
Processed all resulting leads from designated marketing campaigns into MS-CRM.
Used internal and external resources as required to provide a high-level analysis of marketing campaign effectiveness as well as high-level customer analysis.
Usage of Eloqua to enter, score and track leads and manage various contacts/groups as assigned.
Experience
5-7 Years
Level
Executive
Education
GED
Database Marketing Analyst Resume
Headline : Responsible for Helping to increase the efficiency of order taking by inside sales, through improved database management systems, Proactively auditing Player Tracking system through Access and SQL queries to identify defects.
Skills : Marketing Research and Analysis, Database, and Relationship.
Description :
Data cleansed of all records pertaining to contact workplaces, email bounces, and opt-out contacts.
Developed actionable analysis on major business process KPIs.
Designed database queries, append data, and monitor data quality.
Pulled lists from databases for target marketing, prospecting, and lead generation activities.
Troubleshoot and resolved problems with CRM software.
Installed network and remote software on laptops for new employees.
Responsible for updating territory alignment in CRM System for Account Managers as needed.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Science
Database Marketing Analyst Resume
Headline : Well-versed sales, management, marketing, and advertising experience. Critical thinking, analysis, planning, collaboration, and communication skills developed across a variety of industries. Entrepreneurial management style to understand challenges, develop cost-effective solutions, and implement processes to improve performance.
Skills : Linux Server, Microsoft SQL Server, FTP, PGP, SSL Certificates.
Description :
Developed and managed audience targeting strategies for 45 to 75 direct mail campaigns each month for newspaper advertising clients.
Built mailing lists from multiple databases.
Created and maintained the newspaper's original email marketing database containing over 250,000 opt-in email addresses.
Appended demographic and lifestyle attributes from our Experian database to matching records and managed campaigns that generated over $500,000 in new advertising sales revenue the first year.
Expanded partnerships with preferred third-party data providers and negotiated rate and fee adjustments saving 35% - 55% on existing mailing list rental costs.
Trained fellow team members on best solutions for project management, operating procedures, and effective direct marketing techniques including audience targeting strategies.
Provided database marketing support, education, and training for five account executives.
Experience
5-7 Years
Level
Executive
Education
GED
Database Marketing Analyst Resume
Summary : Database Marketing Analyst Professional with over 15 years of experience. Evolving from a Network Administrator/Developer to a Business Analyst has provided him with solid technical, analytical, and business knowledge for the Software Development Life Cycle. Expert skills in Gathering Requirements, Analyzing/Testing Data, and developing reports for Customer Retention and Profitability.
Skills : MS Office, Data Analysis, SAS, Database Marketing, Database Marketing, Interpersonal, Time Management, Team Player, Client Relations.
Description :
Developed and applied quality assurance, risk management, and campaign management measurements to efficiently and effectively implement complicated marketing efforts.
Isolated critical deliverables and tracked them throughout a campaign's life cycle.
Utilized models that targeted the most likely purchasers and then confirmed the model's effectiveness with quantitative reporting.
Reported monthly campaign results through graphic presentations of key findings.
Identified successful marketing strategies with highly detailed post-campaign analysis.
Partnered with technical staff to develop a comprehensive budget designed to develop a CRM program.
Developed SAS programming code to extract marketing campaigns, analyze the results and report strengths and weaknesses.
Experience
10+ Years
Level
Senior
Education
GED
Database Marketing Analyst Resume
Objective : Database Marketing Analyst with 4 years of experience in Analyzing daily response rates and provides response reports for direct marketing programs, and also Working diligently to support the S.H.O.W. Service Basic Standards culture and team philosophy throughout the property.
Skills : SQL, Database, Analyst.
Description :
Created increased efficiency for the organization by integrating functions of technical sales and engineering departments into one cooperative database.
Helped implement and analyze database in an effort to better understand our customer's behavior, through the analysis of prior transactions.
Offered Campaign Support by executing batch send of E-mails and assisting in the implementation of events within Eloqua as well as using reporting tools to track the effectiveness of the email marketing campaigns.
Consulted with business partners regarding best practices and data availability.
Provided cross-training to colleagues.
Worked with web manager to manage data integration between on and offline software programs.
Conducted and interpreted data analysis.
Experience
2-5 Years
Level
Junior
Education
GED
Database Marketing Analyst Resume
Objective : Responsible for maintaining the confidentiality of all Borgata trade secrets and proprietary information including business processes, customer lists, marketing plans, and any other confidential information.
Skills : SAS, Directing Skills, Marketing Skills.
Description :
Selected targeted direct mailing and email lists based on purchase behavior and demographics.
Tracked and analyzed sales, promotions, and customers/non-customers.
Phone interviews and surveys of members and customers.
Wrote direct mail and email promotional pieces and customer testimonials.
Primary and secondary market research and competitor review.
Sales promotions aimed at customer acquisition, retention, and repeat purchases.
Staffed tradeshow exhibits and analyzed sales, customer, and promotional activity.
Experience
2-5 Years
Level
Executive
Education
Marketing
Database Marketing Analyst Resume
Headline : Adaptable and goal-oriented masters' student with career objective as seeking challenging avenues where my knowledge and experience match with the organization's growth. Enthusiastic individual with an attitude for continuous improvement. Resourceful at developing procedures, service standards, operational policies.
Skills : Software/Web: MS Office, Internet Research, Fingertip.
Description :
Responsible for collecting, analyzing, and presenting actionable insights into customer and marketing response trends from registration and attendance activity (Pre and Post-show); developed and executed customized customer segmentation plans for event marketing efforts; this included day-to-day communication with show teams; provided support to Database Marketing Manager and team Directors.
Updated/developed a new training manual and trained new team members Selected to participate in the launch of Salesforce.com pilot program Suggested new marketing approaches for tradeshow focusing on attracting new attendees and exhibitors and retaining repeat attendees.
Managed Zero-based budget reports for all shows (excluding consumer shows).
Supported efforts to introduced and utilized advanced segmentation routines, such as modeling and regression analysis, to improve attendee marketing efficiencies and effectiveness.
Worked with event IT teams to develop, test, and implement new strategic database capabilities in support of REC growth initiatives.
Tested Salesforce.com application updates/upgrades including the development of test plans Setup the campaign structure in Salesforce.com in order for campaigns to be deployed by the marketing team, sales representatives Supported sales team with Salesforce.com inquiries.
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