A Digital Media Director leads and directs the digital marketing strategies of the organization and strives to build and maintain a strong company web presence. Typical work activities related to the job title are listed on the Digital Media Director Resume as – building a digital marketing roadmap, managing all digital marketing channels, measuring ROI and KPIs and prepare budgets, developing specific campaigns to create and maintain high levels of customer interactions, overseeing social media accounts; managing and improving online content, and forecasting sales performance trends.
To ensure success in this field, the following skills and abilities are needed – experience in designing and implementing successful digital marketing campaigns, a strong understanding of how the digital marketing channels work, hands-on experience with SEO and SEM; familiarity with web design; and project management skills. A degree in marketing or digital technology is needed.
Headline : Veteran digital media director and producer with creative and project management expertise. Consistently demonstrates the ability to orchestrate complex media projects, develop innovative production strategies, and manage execution for optimal results. Proven ability to create and lead teams to deliver digital media across multiple platforms with significant bottom-line results.
Skills : Social Media Marketing, Digital Marketing, Internet, Interactive Marketing.
Description :
Spearhead a department of talented, eager strategists, community managers, and SEM specialists on the development and growth of client's digital footprints.
Created strong engagement and encourage adoption of all social media channels and maximizing PPC campaigns that increase brand awareness and lift while interacting with consumers in an organic and meaningful fashion.
Handled an array of clients that span the worlds of automotive dealerships to South Florida dental practices; small business is a specialty of the agency and discovering and addressing the pain points of business owners is critical.
Aided in the creation of social media and website analytics, offering consistent information on the relationship between social and in-store visitation.
Brand and stored lift for dental chain rose over 400% via unique combination of PPC and social tactics.
Worked with top influencers to earn inbound traffic to client points of presence.
ROI illustrated via conversion and lead metrics unique to the needs of each client.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Arts In Psychology
Digital Media Director Resume
Headline : Digital Media Director and team builder, with experience developing and delivering integrated paid media, social, content, and creative strategy for global brands, across a host of verticals. Left and right brained in equal measure. Skilled in strategy, planning, creative, execution, analysis, and optimization. A client relationship pro with a passion for reaching the RIGHT audience, with the RIGHT message, at the RIGHT time.
Skills : Advertising, Digital Marketing, Digital Media, Social Media Marketing, Social Media Management, Media, Copywriting, Facebook, Sem, Online Marketing, Branding, Powerpoint, Excel, Marketing Strategy, Creative, Analytical , Account Management, Digital Strategy.
Description :
TravelClick is the industry-leading provider of online revenue-generating solutions for Hoteliers across the globe.
Oversaw digital media strategy, execution, and operations as they pertain to the management of key accounts - namely the largest hotel chains, hotel management companies, and independent properties that exist nationally and internationally.
Driven revenue for Hotels - cutting through and finding the audiences that have the highest likelihood of converting into a direct booking, the most profitable kind - defending against the less profitable Online Travel Agents [OTAs] and other third parties.
Deployed tactics to reach consumers at every point of the purchase funnel - from awareness to purchase intent.
Managed and oversaw the growth and development of a team of senior strategists, associate strategists, senior analysts, and analysts.
Hired new talent, as well as creating clearly defined, goal-driven, individual growth paths for my team.
Oversaw strategy and execution of PPC and display campaigns [remarketing, programmatic, behavioral, contextual, site direct] for a host of enterprise-level accounts.
Experience
5-7 Years
Level
Executive
Education
Bachelor Of Science
Digital Media Director Resume
Objective : PartnerING with senior executives, appropriate internal and external partners to architect solutions for current and future services, timelines, products and tools goals.
Skills : Digital Marketing, Microsoft Office.
Description :
Directed the leadership, development and management of the Corporate Digital Strategy, Sales and Operations; providing governance of digital revenue streams, ecommerce sales, online audience development, website design, digital operations and digital business evolution.
Acted as an in-house Digital Media Business consultant, I am educating and guiding a 99 year old print-centric organization to become a leading multi-media publisher.
Promoted from Online Advertising Sales Manager to lead a newly formed Digital Media Department.
Implemented digital advertising sales strategies and tools which have increase advertising revenue by 24% year over year for the past two years.
Performed conversion analysis and optimization of email newsletter registration process generating an 87% increase in subscribers in the last 12 months.
Constructed and executed a comprehensive Social Media Strategy greatly expanding the brand presence and tripling total followers.
Managed a successful full-scale website redesign; yielding improved SEO ranking, increased user engagement and doubled site traffic.
Experience
2-5 Years
Level
Executive
Education
MS
Digital Media Director Resume
Summary : Experienced Digital Media Specialist looking for work within the qualifying field in order to fill a need within the company. Amazing ability to execute complex sales strategies.
Skills : Microsoft Office, Decide DNA, Kenshoo.
Description :
A/S decreased by 43% & the number of orders increased by 14%.
Reviewed trends & analytics to deliver key insights on the site's performance, translating large amounts of information into action-oriented recommendations for site enhancements & new product launches.
Tracked competitive & marketplace activities & landscape conducts competitive reviews, then identifies & communicate implications for the client & sister agencies.
Trained & taught students & clients' best practices/platforms/tools/strategies & an understanding of search & social marketing.
Created social content & strategy documents for clients as well as manage & expand social media campaigns.
Deployed content engagement analysis to editors which has identified unrealized reader interests, media volume needs, user trends, and opportunities for content expansion.
Identified and resolved operational inefficiencies in digital ad and website operations workflows, yielding improved internal productivity and faster client response.
Experience
7-10 Years
Level
Management
Education
MS
Digital Media Director Resume
Objective : Dynamic and self-directed professional with extensive experience in organizational administration, computer/technical support, and office management. I am very efficient with design, social media, and digital marketing.
Skills : Video Production, Video Editing, Music Composition, Audio Editing, Blogging.
Description :
Directed response television agency with 30 employees specializing in media planning and buying and marketing analytics in the Senior Health and eCommerce categories.
Helped to automate the internal TV-media-to-Web-response attribution methodology that correlated spot airing times with spikes in Website traffic through the implementation of a Piwik-based analytics solution.
Expanded attribution offering to the entire portfolio of Kre8 Media clients through the implementation of tracking pixels on client sites and continual client education.
Introduced clients to time-based attribution methodology for measuring the immediate online response from TV advertising Developed case study outlining attribution methodology based on preexisting analytics data on the lift in website response from TV media for a client with a telephone call to action Produced weekly and quarterly results reports outlining the immediate impact of TV media on Website response Served as internal subject matter expert on TV-to-Web attribution Managed transition from in-house attribution platform to external vendor (TVSquared) Business Development: Introduced Digital capabilities to predominantly direct response television (DRTV) agency and set of existing clients.
Positioned Digital as an extension of TV strategy by educating clients on the immediate and latent impact of TV media on Digital response.
Responsible for the ongoing development of internal capabilities and processes.
Point of contact/chief strategist on several of the largest key accounts.
Experience
2-5 Years
Level
Executive
Education
BS
Digital Media Director Resume
Headline : Executing the social media strategy through postings, planning, platform determination, and adhering to brand messaging, Supporting and helping execute the team's plan on optimizing social channels for maximizing traffic and engagement.
Skills : Adobe Photoshop,Adobe Illustrator, Final Cut Pro, Communication, Group Work, Team Leading, Agriculture.
Description :
Maintained digitally-driven content for the web.
Created and maintained relationships with clients.
Made sure all web content (including social media) is fresh and up to date.
Organized photo video shoots.
Shooted and Edited photo video content.
Created managed budgets for production Accomplishments Creating a catalog of short films and press photos for the company.
Identified vendor opportunities - vetting suitability and scalability of potential platform partnerships.
Experience
5-7 Years
Level
Executive
Education
BA
Digital Media Director Resume
Objective : Multi-faceted marketing Digital Media Director professional seeking to leverage my legal, management, social media, and communications skills with a progressive firm. The goal is to lead digital campaign strategies and develop innovative online content for clients while revolutionizing brand identity, converting new clients, and engaging existing customers and audiences.
Directed social media outreach for several clients effectively building followers, increasing page and content likes, and online outreach for our clients on platforms like LinkedIn, Facebook, Twitter, Instagram, Google+, and Youtube.
Developed online marketing strategies for each of our clients using tools like Facebook ads and Google Ad Words to reach target audiences.
Designed banner ads, profile pictures, memes, logos, Facebook and Twitter cover using Adobe Photoshop and Illustrator.
Used e-communicate tools such as MailChimp, Constant Contact, and Nationbuilder to blast emails to the target market.
Designed and managed clients' websites.
Operated video cameras for client interviews and TV commercials.
Created TV and radio ads for our clients, using Adobe Premiere Pro, Audition, and Apple Garage Band to record and edit video and audio.
Experience
2-5 Years
Level
Executive
Education
Juris Doctorate
Digital Media Director Resume
Headline : Digital Media Director position that will effectively utilize acquired expertise, creative talents, and commitment to excellence. Desire a position with career growth potential.
Skills : Web Design, Graphic Design, HTML/CSS, Basic jQuery/JavaScript, Adobe Photoshop/Illustrator/InDesign, Adobe Dreamweaver, Mobile Responsive Websites, WordPress, Joomla, SEO Trained, Digital/Social Media Marketing.
Description :
Produced multimedia content for The News-Star's website.
Assigned, shot, edited, and produced content in formats that encompassed digital and print, including text, video, photo galleries, and audio slide shows.
Expanded the community blog section of the website, while meeting and exceeding corporate mandates for other, hyper-local, content.
Worked with community members to develop and provide content on which residents depended and enjoyed.
Designed, edited, and laid out web pages for news-star.com, while also reporting for the web and print product.
Managed social media for the News-Star and simultaneously developed and implemented marketing strategies that substantially increased traffic to the publication's website.
Increased automotive sales and service appointments.
Experience
5-7 Years
Level
Junior
Education
Diploma
Digital Media Director Resume
Objective : Highly qualified Digital Media Director with experience in the industry. Enjoy creative problem solving and getting exposure to multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Skills : Research, Development Of Policies And Procedures, Inventory Management, Client Education Seminars, Etc.
Description :
Monitored all concurrently running programs in order to create a marketing and promotional schedule to fulfill all programs.
Provided thought leadership and perspective for adoption where appropriate and developed process and guidelines for execution.
Directed and oversaw Studio Operations integration scalability efforts, while focusing on continuous process improvement initiatives, to integrate and rationalize the various international and domestic TV servicing organizations.
Set and oversaw a transformation strategy to gain crucial operational efficiencies across our global workforce while meeting our internal and external customer expectations.
Oversaw multiple teams across large scale projects and departments, including the Current TV Servicing team, to implement change and new key processes without sacrificing our Zorro goals.
Selected and implemented best practices when on-boarding new vendors, services, technology while leading the progression toward a vendor management model.
Led, devised, and implemented statistical performance measurement methods as required by upper management for proposed integration workflows.
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