As a Sales Planner, the individual takes responsibility for performing research, preparing proposals, identifying sales trends, and creating presentations. A well-written Sales Planner Resume indicates the following core duties and tasks – developing online sales plans, preparing research-based presentations for the entire sales team; supervising all account stewardship aspects to assure sales team, performing with traffic related to inventory management, interacting with advertising and marketing department to support in sales forecast; maintaining and recording all sales orders; developing efficient media plans; and suggesting media mix and pricing as appropriate to customer goals and budgets.
To ensure success in this field, the following skills are needed – prior experience in managing and developing finance professionals; strong analytical skills, high attention to detail; the ability to manage various commercial accounts, and PowerPoint presentation skills. A sale-related degree and several years of work experience are seen on eligible resumes.
Headline : Sales Planner with years of expertise in Broadcast, Digital & Mobile Ad campaign management. Adeptly handles all phases of advertising operations including detailed account management. Proficient in the use of various reporting tools and advertising technologies. Specialize in engaging target audiences with cost-effective ad operations management strategies. A genuine passion for sales strategy, analytical thinking, marketing, and research.
Executed national and direct response sales plans with an emphasis on monitoring and ensuring stewardship for client/buying guidelines.
Maximized BET inventory upgrading clients into prominent daypart programming.
Provided client briefings on new programming, added-value (vignettes, billboards) summary and post buy information, which recap deals based on delivery to 100 percent GRP goal.
Tracked real time consumer purchase patterns for direct response advertisers launching direct -to-consumer campaigns.
Assisted with raising brand awareness and supporting promotions and sponsorships for new business.
Interacted with Digital & Integrated Marketing teams to emphasize BET's tier platforms.
Built strong relationships with agencies and clients on a daily basis.
Experience
5-7 Years
Level
Executive
Education
B.S. In Communications
Sales Planner Resume
Objective : Actively pursuing a company where there is a need for a strong and experienced individual to use the knowledge and experience obtained throughout eight plus years of sales, planning and media management to grow and develop in the Chicago area.
Prepared & analyzed reports to identify growth or down trending models for both Field business and all National Accounts (including JC Penney, Kohl's, Macy's Sears, Zales) Forecasted seasonal & annual usage of all 500+ active models in the line by model by account.
Analyzed statistics by account & by store (including sell-thru, markdown rates, turn & inventory levels) in order to determine growth potential and profitability.
Assisted in financial planning & developing Sales department targets.
Identified slow moving skus & worked on strategies for aged inventory.
Made frequent store visits to insure proper presentation standards & merchandise mix.
Worked closely with buyers/planners of National Accounts to establish & maintain appropriate stock levels & basic assortments.
Helped create & audit field sales incentive programs for both the sales reps and their accounts.
Experience
2-5 Years
Level
Junior
Education
GED
Sales Planner Resume
Objective : To obtain a Sales Planner position that utilizes my three years' experience in the digital advertising and marketing industry and enables me to make a positive contribution through my strong communication, creative, organizational and problem-solving skills.
Skills : Microsoft Word, Team Building & Leadership.
Description :
Coordinated, executed, and maintained ad campaigns for key accounts.
Built media plans which adhered to the ESPN rate card policies.
Served as central point of contact for execution of channel promotions.
Responsible for the execution of each campaign purchased by the client.
Revised plans on a regular basis to avoid under-delivery.
Ensured programming purchased was in line with clients requests.
Presented media plans on future sports programming.
Experience
2-5 Years
Level
Executive
Education
BS
Sales Planner Resume
Headline : Hardworking, organized, Sales Planner professional with a proven background delivering sensible business technology solutions on time and under budget while working as a team member or team leader.
Skills : Very Strong Proficiency In Excel, PowerPoint, Adobe CS6, Salesforce, Siebel Systems, SAP, And WordPress.
Description :
Built all linear media plans for the entire Midwest National Television Ad Sales Division.
Led and created agenda for weekly status sessions with Starcom MediaVest Group on all Addressable Advertising updates and inquiries on over $2 million dollars in accounts per quarter.
Delivered universe count requests for prospective new Addressable Advertising clients.
Monitored and analyzed stewardship for all ordered Linear and Addressable television campaigns, resulting in 100% guaranteed impression delivery.
Maintained strong relationships with existing clients as a liaison between the media agencies and internal teams, including weekly contacts on 30-40 client campaigns per quarter.
Negotiated pricing and programming mix while managing year over year price differences for over 100 Upfront and Scatter media plans.
Collaborated with Pricing and Planning, Inventory Management, and Traffic teams to effectively execute over $28 million gross dollars of television inventory to date.
Experience
5-7 Years
Level
Executive
Education
High School Diploma
Sales Planner Resume
Objective : Highly qualified Sales Planner with experience in the industry. Enjoy creative problem solving and getting exposure on multiple projects, and I would excel in the collaborative environment on which your company prides itself.
Skills : Microsoft Office, Google Analytics, Google, Salesforce.
Description :
Planned for a direct global customer providing customer satisfaction with Total Account Management using AS 400 system Demand Management - Entering and maintaining customer demand including creating and monitoring firm orders and forecast, releasing new orders, monitoring backlogs, processing change orders, and cancellations.
Utilized PC tools, proactively, to recognize exceptions or potential problems with customer demand.
Released purchase orders to the factory.
Managed factory backlog based on customer requirements to include: expedites, push outs, and cancellations.
Monitored inventory and taking appropriate action to reduce the inventory.
Knowledgable of ISO-JSOX procedures and maintaining accurate records in accordance with these requirements.
Reviewed slow-moving and excessive inventory.
Experience
2-5 Years
Level
Junior
Education
MA In Leadership
Sales Planner Resume
Objective : Responsible for Strategizing and developing media plans from inception to completion, understanding the role of inventory in addition to the KPIs and metrics behind our product offering.
Maintained details related to the root cause of excess inventory in At-Risk Inventory database; actively seeking ways to utilize excess inventory.
Attended sales presentations and pricing negotiations with the Midwest team.
Assured account team follows up with client questions and requests.
Worked with the planning team on revenue projections and reporting.
Stayed connected with ESPN sales, marketing, and traffic teams to ensure proper execution at all levels.
Worked with the merchandising department on maintaining open-to-buy plans, inventory levels & suggested buys based on sales needs.
Worked with warehouse & customer service to ensure all orders shipped timely & complete.
Experience
2-5 Years
Level
Junior
Education
MBA
Sales Planner Resume
Objective : Campaign Strategist with nine years of experience developing and maintaining advertising & marketing programs focused on digital solutions, including online display, video, search, and social media advertising. Experience working with a wide variety of businesses ranging from small to large, including healthcare, retail, hospitality, automotive, and the financial and professional services industries.
Skills : Versed in Microsoft Suite & on Mac devices Beginner experience with Photoshop.
Description :
Developed custom strategic digital solutions for clients - consult with sales team regarding client goals and develop campaign strategy accordingly.
Analyzed account needs and recommend market research presentation and communication strategies, including the use of television and digital solutions.
Created marketing materials to present and support the proposed strategy, and generate reporting recaps after strategy is implemented.
Assisted in the delivery of training programs to sales teams to ensure the ongoing education and rollout of new technology and information.
Prepared product one-sheets and sales materials on digital offerings.
Created and maintained sales materials for Time Warner Cable News, including rebranding materials supporting two product name changes.
Sold to clients including: Brewing Company, Telecom Provider, Global Finance Company, Pharmaceutical Company, and Logistics Company.
Experience
2-5 Years
Level
Executive
Education
BS
Sales Planner Resume
Headline : Responsible for Building cohesive media plans, small tier marketing proposals, and research stories, better aligning the client's objectives with our offering across all categories.
Skills : Microsoft Office, SalesForce, Nielsen Adviews, Kantar, The List, Ad Database, DFP, Google Analytics, ComScore, Photoshop, Illustrator.
Description :
Supported Sales teams in Chicago, Detroit, Texas markets with video advertising and Programmatic RFP submissions and pre-IO requests.
Generated sales development and collateral including preparing one-sheets, case studies, meeting presentations, and industry research.
Managed all campaigns post-sales, including ad trafficking, comprehensive status reports, and ensuring campaign delivery in efforts to recognize full revenue.
Ensured quality and data integrity by enforcing standard policies and procedures, ensuring financial and regulatory compliance; 100% compliant for 12 consecutive months.
Educated the Account Executives and Account Managers on available MSN resources.
Served as a general information resource for matters relating to campaign execution and operational processes.
Exhibited creative skills through the incorporation of new, unique, and current event elements in all itineraries and response documents.
Experience
5-7 Years
Level
Executive
Education
GED
Sales Planner Resume
Headline : A highly motivated Sales Planner Professional with over twelve successful years of experience in sales, as well as account, client, and personnel management. Experienced in cultivating positive relationships with clients and colleagues. Exceptionally strong communication and interpersonal skills. Recognized as an extremely driven, dedicated, and detail orientated team player with a successful history of achieving high levels of personal and organizational performance in order to meet internal and external client objectives.
Skills : Microsoft Office, Microsoft Cognos, Marketing, Sales.
Description :
Created sales proposals for National Cable Networks involving year-to-year CPM and unit rate analysis, developed sponsorships and marketing opportunities, managed availability of inventory.
Acted as 'channel liaison' between the Chicago office and New York Marketing and Programming departments.
Updated sales team of relevant research and off-channel information, programming changes, and marketing updates.
Produced sales tools for promotion and sell-through for a sales team of 8.
Developed a system for managing liability for all national accounts resulting in scheduling make-goods/recaps to ensure clients guaranteed delivery.
Demonstrated strong organizational and time-management skills and ability to multi-task within a fast-paced team environment.
Managed all implementation aspects of designated accounts (client and order setup and revision, inventory reservation, coordinating creative submission.
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