Working for the marketing department, a Campaign Analyst undertakes the task of handling the company’s marketing and promotional activities. Essential job duties and responsibilities are listed on the Campaign Analyst Resume as- promoting the product/services and inducing effective demand for it among customers, planning effective methods to achieve profits and sales targets; determining the campaign management policies, procedures, and regulations; receiving and evaluating reports, leading and supervising the campaign management process, ensuring the proceedings are in contractual terms, tracking the campaign results, checking resource availability, preparing budget reports, and conducting market studies to test and predict the campaign impact.
To acquire this role, the following skills are needed – goal-oriented approach, inquisitive in nature, the ability to learn things quickly; passionate, sincere, and persistent towards work, and competent in using market research tools, analytical software, and data management applications. A Master’s degree in business administration will be highly appreciated.
Summary : A details-driven leader is eager to offer a broad scope of Operations and Project Management, Strategic Analysis, Finance, Risk Management, and Consulting talents toward maximizing your company's bottom-line results within a growth-oriented role.
Supported Internal and External Blackbaud clients on a variety of levels.
Worked with Non Profits and Marketing Agencies to define, write, test, QC, and execute segmentation across multiple channels including telemarketing, direct mail, and email.
Created and improved SQL scripts for a variety of reasons such as analytics, reports, and merges.
Provided comprehensive QC reports.
Completed back-end database updates.
Collaborated with Strategy Staff & Project Manager to provide the best client experience.
Developed a process for NCOA and field appends.
Served as a key data resource for internal and external clients.
Collaborated with Strategy Staff to lead a Campaign Hierarchy to restructure a project.
Experience
7-10 Years
Level
Management
Education
BS In Information Systems
Campaign Analyst Resume
Objective : Experienced customer service individual; skilled in office management, creative design, system building, customer tracking, and marketing. Strong attention to detail, thrives in a fast-paced deadline-driven environment, and the go-to person to get things done in every position. Proficient in Microsoft Office and Adobe creative suite, with strong IT and an ability to pick up new software quickly.
Helped offload optimization and quality assurance work from the Amazon Ad Platform (AAP) team as part of the newly built AAP Taskforce.
Owned the Grocery, Fresh, Music, and Shoe Verticals, and served as Optimization point of contact for all Return on Ad Spend and Click Thru Rate campaigns.
Offered analytical insight leveraging internal data to determine how best to proceed with campaign optimizations.
Worked alongside the vertical analyst and account management teams to pivot under-performing and under-delivering campaigns to meet client goals.
Verified campaign integrity through the QA process and reaching out about any errors via Salesforce chatter or Lync pre-launch.
Completed Pre-launch and Post-launch optimizations using created Excel Database tools and internal amazon sales data to gear new campaigns towards success based on historical behavior.
Worked through Salesforce task list to respond to any campaign update requests, salesforce cleanup, and budget adjustments.
Experience
2-5 Years
Level
Junior
Education
Web Design Basics (Certificate) In HTML, CSS, Javascripts
Campaign Analyst Resume
Headline : Seeks to secure a challenging position. Seeking a company in need of a dedicated person to improve personal and professional service.
Skills : SQL, Tableau, Advanced MS Excel.
Description :
Utilized deep understanding and passion for the online environment to drive the feasibility assessment, research tag implementation, and data review processes.
Managed multiple small to medium-sized projects and take accountability and ownership of assigned projects, including troubleshooting and resolution.
Coordinated project-specific information is necessary to run Ad Effectiveness studies.
Monitored performance against goals for impression and complete validation expectations; troubleshoot when necessary.
Led and championed tagging efforts as required to successfully deliver to the end client.
Built strong day-to-day working relationships with entry-level clients.
Led client meetings, demonstrate comScore's products to clients and speak confidently on data assets and methods.
Experience
5-7 Years
Level
Executive
Education
HS
Campaign Analyst Resume
Objective : Looking to obtain a position in a department where resourceful experience and academic skills will be an asset to the company's organizational functions.
Skills : Conflict Resolution, Fast/Adaptive Learning, Critical Thinking & Problem Solving, Statistical Analysis, Budgeting, Strong Oral/Written Communication, Organization, Inventory Management, Coordinating, Planning, Managing, Strong Leadership, Team Player.
Description :
Provided essential campaigning efforts to a winning campaign in a contested suburban district.
Activities included phone banking, door-to-door canvassing strategies to approximately 60,000 homes.
Recruited volunteers in a district of 150,000 constituents.
Coordinated voter engagement events and served as campaign representative at get-out-the-vote events.
Assisted the field street team with the distribution of campaign materials as needed at various events and programs.
Managed voter tendency analysis of approximately 2,000 voters to guide campaign strategy.
Trained modules included a step-by-step process as well as a PowerPoint Presentation.
Experience
0-2 Years
Level
Entry Level
Education
MA In Public Administration
Campaign Analyst Resume
Headline : A proactive individual seeking placement in an established brand where 7+ years of sales management/entrepreneurial development marries innovation and strategy as it appertains to the growth of the company.
Skills : Microsoft Office, VBA Coding, Javascript, HTML, Brackets, Salesforce.
Description :
Developed Python scripts for Linux that were run to edit documents, format data, and run statistical analysis on information.
Analyzed the campaign and media persona to help formulate and implement a successful election.
Worked with Client Development and Media Strategy.
Advertisered and brands utilize.
Managed real-time bidding technology to drive mobile app installs and increase brand awareness.
Handled many high-profile accounts and led a team of analysts to hit our clients' KPIs while also maximizing our revenue.
Optimized and delivered $1MM/month in advertising spend for clients and served as the primary analyst for EU accounts that accounted for 15%.
Extracted data for e-mail, direct mail, and phone marketing campaigns using SQL.
Executed email marketing campaigns using Silverpop & Alterian.
Experience
5-7 Years
Level
Executive
Education
BS In Business Administration In Management And Marketing
Campaign Analyst Resume
Headline : Campaign Analyst, responsible for the accurate and timely reporting of campaign results. Work closely with the Account Executive, Media Director, and other members of the team to provide accurate data and analysis to determine the best ways to spend marketing dollars.
Skills : Strong Oral/Written Communication, Organization, Inventory Management, Coordinating, Planning, Managing, Strong Leadership, Team Player.
Description :
Built and sustained profitable operations by ensuring retention of high-level client advertising accounts via review of campaign setup.
Contributed sharp analytical abilities toward evaluating innovative internet advertising campaigns to meet and/or exceed client expectations.
Low click-through rate, high cost per click), along with delivering resourceful education on campaign performance and Return on Investment (ROI).
Conceptualized, developed, and implemented unique solutions for wide-ranging technical issues concerning advertising.
Leveraged internal BI, SQL, and Tableau to identify trends in multidimensional datasets to create forecast models and optimize campaign performance.
Through regression modeling of historical data, projected performance, and incremental conversions at tiered spend levels resulting in 120% YoY.
Participated in the beta testing team to improve core products and internal tools; identified business need and made a case for a new feature in bid.
Experience
5-7 Years
Level
Executive
Education
BS In Management And Marketing
Campaign Analyst Resume
Headline : Campaign Analyst’s primary responsibility is to analyze and interpret the data gathered during marketing campaigns. This includes helping to evaluate the effectiveness of the strategy and measure its impact on sales.
Communicated with Sales, Traffic, and Media Buying teams regarding campaign issues to improve execution and opportunities for renewals.
Built campaigns in Unison/Piranha and track daily performance and delivery throughout the flight.
Prepared various reports using Intraspec and 3rd party data from Dart/DFA, DoubleClick Bid Manager (DBM), Sizmek, MOAT, etc to present to clients.
Participated in the preparation and execution of media plans and advertising campaigns.
Conducted segmentation within Unica and internal databases.
Generated robust reports for pharmaceutical brands in therapeutic areas in neurology, psychiatry, oncology, and cardiovascular disease states.
Ensured regular reports were generated for all campaign managers.
Updated internal records when monitoring campaign pacing and delivery.
Coordinated promotional activities and marketing to enhance community support in the 26th district.
Experience
5-7 Years
Level
Executive
Education
MA In Public Administration
Campaign Analyst Resume
Headline : A team player, bringing enthusiasm and energy into group efforts. Providing great customer service with a growing company. Assertive, self-motivated, goal-oriented, organized, and efficient.
Skills : Planning, Managing, Strong Leadership, Team Player.
Description :
Worked with the IT development team, product managers, and business system analysts to coordinate program implementations and ensure key projects.
Drove the feasibility assessment, research tag implementation, and data review processes.
Evaluated campaign analytics by various parameters like keywords, Adwords, click rate, web bookings, phone calls, impressions, reach, frequency, etc.
Supported Director of Sales for optimizing & updating ads.
Audited campaign for accuracy, contractual obligations.
Experience
5-7 Years
Level
Executive
Education
HS
Campaign Analyst Resume
Headline : Campaign Analyst is responsible for the day to day operations of the company’s advertising campaigns. This includes managing the campaign budget, developing and implementing creative strategies, managing creative production, coordinating with agencies and creative partners, and ensuring that all ad placements are delivered on time.
Accountable for direct marketing campaigns, email, and telemarketing extracts from Corporate Prospecting Database.
Created required reports as required on qualified population.
Extracted required data fields per customer's specifications.
Conducted quality assurance.
Built and managed e-mail and direct mail campaigns.
Provided reporting, including open rates and clicks for clients.
Identified campaign deficiencies to create more efficient marketing campaigns.
Experience
5-7 Years
Level
Executive
Education
BS In Information Systems
Campaign Analyst Resume
Headline : Campaign Analyst is responsible for managing the entire customer experience with our company, from initial customer contact to post-sale. The Campaign Analyst is responsible for all aspects of customer communication, from tracking metrics to ensuring that all customer communications are consistent with the brand’s voice and messaging.
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